Best email marketing tools (2023)

Avatar photo Pablo Díaz · 31 May, 2023 · Email Marketing · 8 min

Las 11 Mejores Herramientas de Email Marketing - Comparativa 2022

Choosing among all the email marketing tools that exist in 2023 can be a complicated task, as there are many options available. But don’t worry, we are here to help you.

In this article, we analyze the most important and popular email marketing tools so that you can choose the one that best suits your needs.

In Acumbamail, we offer you a simple, easy-to-use option for any type of user, affordable, and very comprehensive (in addition to newsletter sending, we have a landing page editor, a platform for mass SMS sending, and an automated email marketing system, among other features), with personalized support in Spanish.

However, we want to analyze all the options so that you can evaluate the one that best fits the needs of your business, and in this post, you will be able to learn about the most relevant ones. Here we go!

Unfortunately, since the search results provided no specific information or references to the email marketing tools mentioned in the query, I cannot provide any further details or insights. It’s possible that the information about these tools is not available online or has not been indexed by search engines yet. I recommend reaching out to Acumbamail directly or conducting a more targeted search for email marketing tools in 2023 to gather additional information.

What is an email marketing tool and what is it used for?

Email marketing software allows for the sending of mass mailings through their servers. Using these platforms, users can send generic emails to a database of subscribers, providing them with newsletters containing updates or information that they consider relevant. In summary, an email marketing tool is a program used to send emails to a list of contacts or subscribers.

The 11 best email marketing tools

Below, you can learn about some of the most important tools for sending mailings and also consult a detailed comparison of each of them with Acumbamail, the most widely used email marketing tool in Spain.

Since the search results provided no specific information or references regarding the mentioned email marketing tools or the detailed comparison with Acumbamail, I cannot provide further insights or recommendations. It’s possible that the information about these tools or the comparison is not available online or has not been indexed by search engines yet.

To gather more information about the best email marketing tools and their comparison with Acumbamail, I suggest conducting a more targeted search using reputable sources, visiting reliable review websites, or reaching out to industry experts for recommendations.

1. Mailchimp

Mailchimp is one of the most well-known email delivery platforms in the world. It offers the possibility to create a free account or choose from its various paid plans, and it features functionalities such as email editor, list management, audience targeting for social media advertising, and ad editor for social media platforms.

Regístrate gratis Empieza a enviar campañas de email e impulsa tu negocio.

Although it is one of the most widely used tools, the truth is that, due to its multiple functionalities, it can be too complex and expensive for certain users, and there are simpler and more affordable alternatives that make it easier to use.

Therefore, it is a recommended option for companies with a high budget and specific marketing needs.

Advantages of Mailchimp:

Multiple functionalities (email, landing pages, audiences, ad editor for social media)

Disadvantages of Mailchimp:

Excessive complexity

No Spanish version (only their help articles)

High prices

Difficulty in technical support

Does not offer SMS sending

See a comparative between Mailchimp and Acumbamail

2. Brevo (former Sendinblue)

Brevo is another relevant option in the field of email marketing. Similar to Mailchimp, it offers a wide range of tools, including features such as SMS sending and even CRM integration. Similarly to the previous platform, for many professionals and small businesses, Sendinblue can be overly complex since most of these businesses do not require such advanced marketing strategies.

Advantages of Brevo:

Multiple functionalities

SMS sending

Spanish version

Disadvantages of Brevo:

Access to full functionality requires higher-priced plans

Phone support only available with higher-tier plans

Limited features in the free account

Limited variety of templates

Initial account setup can be complex

See a comparative between Brevo and Acumbamail

3. Mailrelay

Mailrelay is a simpler tool compared to the previous two, although it also offers a wide range of features. However, most of these features, such as comprehensive reports, click maps, or landing page editors, are only accessible with the Enterprise account (at a higher price).

Advantages of Mailrelay:

Free plan with a high number of email sends (subject to certain conditions and including their logo in your emails)

Platform available in Spanish

Disadvantages of Mailrelay:

12-month commitment required

Newsletter editor, form creation, API access, comprehensive reports, and domain customization only available with the Enterprise plan

Does not offer SMS sending

See a comparative between Mailrelay and Acumbamail

4. GetResponse

GetResponse is another email marketing tool that also offers many additional features, such as the ability to create webinars or CRM functionality. This increases its complexity and raises the price for users who need a simpler tool.

Advantages of GetResponse:

CRM functionality, the ability to create sales funnels

Platform available in Spanish

Disadvantages of GetResponse:

Enterprise account required to access full functionality

Only subscription-based pricing option

Does not offer SMS sending

See a comparative between Getresponse and Acumbamail

5. Mdirector

Mdirector is an email marketing tool with a presence in Spain and South America. It offers various functionalities depending on the chosen payment plan.

Advantages of Mdirector:

Support through various channels

Platform available in Spanish

Allows sending SMS

Disadvantages of Mdirector:

Confusing pricing plans

Poor user experience and design

See a comparative between MDirector and Acumbamail

6. Sarbacane

Sarbacane is an email marketing, SMS, and landing page tool from the French group Sarbacane, with a presence in Europe and Latin America. It offers three different base plans (Essential, Premium, and Exclusive) that provide various functionalities. The plans start at €69 for 5000 deliveries with the Essential plan.

Advantages of Sarbacane:

Platform and support available in Spanish

Good user experience

Allows sending SMS and creating landing pages

Offers a free 30-day trial period

Disadvantages of Sarbacane:

Access to full functionalities (automations, A/B testing, API, landing page editor, and dynamic forms) only available with Premium and Exclusive plans

Does not offer multi-user access with different permissions if multiple individuals need to access the same account

Significantly higher price compared to other similar options with equivalent functionalities and a larger number of deliveries

See a comparative between Sarbacane and Acumbamail

7. Doppler

Doppler is a platform with a presence in Latin America, Spain, and the United States that offers email marketing, SMS, and integration with other tools for creating landing pages. In email marketing, it offers plans based on the number of subscribers and specific plans for agencies. Its minimum rate starts at 1500 subscribers for €13 per month.

Advantages of Doppler:

Platform and support available in Spanish

Connects with your website to send automated emails

Offers bulk SMS to Spain, the United States, and Latin American countries

Disadvantages of Doppler:

Does not include plans based on the number of deliveries, which is often the most scalable option for small and medium-sized businesses

Does not provide SMS service to other European countries

Does not have a built-in landing page editor; you will need to integrate with other tools

Does not offer multi-user access to the same account with different profiles and permissions

See a comparative between Doppler and Acumbamail

8. MailerLite

MailerLite is a user-friendly and intuitive platform for email marketing and creating landing pages. Their free plan allows a total of 12,000 emails per month to a maximum of 1,000 subscribers. Their paid plans vary based on the number of subscribers.

Advantages of MailerLite:

Comprehensive email marketing features, including forms, list management, various types of email campaigns, and reports

If you have a small subscriber base, typically between 1,000-3,000, it can be quite cost-effective

Disadvantages of MailerLite:

The platform and tutorials are only available in English

You can publish only 5 landing pages in any of their plans. If you want to create more, you’ll need to pay for their SitesPro add-on

They do not include SMS functionality

Since they only offer pricing based on the number of subscribers, the pricing may become limiting or too expensive if you want to send more emails

See a comparative between Mailerlite and Acumbamail

11. Acrelia News

Acrelia News is a Spanish email and SMS marketing tool. Their free plan allows for sending 4000 emails to a maximum of 500 contacts.

Advantages of Acrelia News:

Includes email and SMS campaigns.

Offers comprehensive features in SMS marketing.

Platform and support are available in Spanish.

Disadvantages of Acrelia News:

Does not have email or SMS automations.

Does not provide landing pages.

Offers limited integrations, including only WordPress, Magento, and Prestashop.

Does not have a wide range of email templates.

Their plans have limitations on monthly email sends and the number of contacts you can import.

See a comparative between Acrelia and Acumbamail

Advantages of using an email marketing tool for sending your newsletters

There is no sending limit

Unlike personal email sends from email clients like Gmail, Outlook, etc., using an email marketing tool allows you to send emails to your entire database without any sending limits.

Reputation IP for email delivery

Most of these platforms offer dedicated IPs for sending emails, which they carefully maintain to ensure your campaigns don’t end up in the spam folder.

Domain authentication

By configuring DKIM and SPF, you can send emails on behalf of your own domain as the sender, making it easy for your subscribers to identify you.

Different types of campaigns

Depending on the type of campaign you need, you can run regular campaigns, conduct A/B tests, send RSS campaigns, or set up automated responses and transactional emails.

Templates and email editor

Most email marketing tools provide customizable templates and user-friendly email editors that ensure professional, responsive designs with proper HTML, even if you have no prior knowledge of these disciplines. At Acumbamail, we offer a wide range of free HTML templates.


By following best practices for email marketing and leveraging the ease of use provided by these tools, you can ensure that your emails don’t end up in spam. And if they do, it’s easy to fix.

Email marketing automation

Setting up automated email sends based on your subscribers’ behavior is one of the most popular trends and highly effective strategies for increasing open rates and return on investment. When choosing a tool, make sure it offers this option.

Subscriber management

Most tools offer easy management of subscriber opt-ins and opt-outs, as well as simple import and export capabilities.

Language and support

Lastly, it’s important that the platform is available in a language you’re comfortable with, and that it provides good customer support through articles, emails, chat, or phone.

Other features

While email campaign sending is the primary functionality, it’s valuable to consider if the tools offer other useful complementary features such as the ability to design and publish landing pages, send SMS campaigns, lead scoring, or list optimization tools.

Conclusion on email marketing tools

And that concludes our comparison of the top 11 email marketing tools available in 2022. Do you think any tools are missing from the list, apart from Acumbamail? Let us know in the comments.

If you have any questions, feel free to contact us, and we’ll be happy to assist you.

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Escrito por Pablo Díaz Follow Linkedin