Best email marketing tools (2023)
Pablo Díaz · 31 May, 2023 · Email Marketing · 8 min
Choosing among all the email marketing tools that exist in 2023 can be a complicated task, as there are many options available. But don’t worry, we are here to help you.
In this article, we analyze the most important and popular email marketing tools so that you can choose the one that best suits your needs.
In Acumbamail, we offer you a simple, easy-to-use option for any type of user, affordable, and very comprehensive (in addition to newsletter sending, we have a landing page editor, a platform for mass SMS sending, and an automated email marketing system, among other features), with personalized support in Spanish.
However, we want to analyze all the options so that you can evaluate the one that best fits the needs of your business, and in this post, you will be able to learn about the most relevant ones. Here we go!
Unfortunately, since the search results provided no specific information or references to the email marketing tools mentioned in the query, I cannot provide any further details or insights. It’s possible that the information about these tools is not available online or has not been indexed by search engines yet. I recommend reaching out to Acumbamail directly or conducting a more targeted search for email marketing tools in 2023 to gather additional information.
What is an email marketing tool and what is it used for?
Email marketing software allows for the sending of mass mailings through their servers. Using these platforms, users can send generic emails to a database of subscribers, providing them with newsletters containing updates or information that they consider relevant. In summary, an email marketing tool is a program used to send emails to a list of contacts or subscribers.
The 11 best email marketing tools
Below, you can learn about some of the most important tools for sending mailings and also consult a detailed comparison of each of them with Acumbamail, the most widely used email marketing tool in Spain.
Since the search results provided no specific information or references regarding the mentioned email marketing tools or the detailed comparison with Acumbamail, I cannot provide further insights or recommendations. It’s possible that the information about these tools or the comparison is not available online or has not been indexed by search engines yet.
To gather more information about the best email marketing tools and their comparison with Acumbamail, I suggest conducting a more targeted search using reputable sources, visiting reliable review websites, or reaching out to industry experts for recommendations.
1. Mailchimp
Mailchimp is one of the most well-known email delivery platforms in the world. It offers the possibility to create a free account or choose from its various paid plans, and it features functionalities such as email editor, list management, audience targeting for social media advertising, and ad editor for social media platforms.
Although it is one of the most widely used tools, the truth is that, due to its multiple functionalities, it can be too complex and expensive for certain users, and there are simpler and more affordable alternatives that make it easier to use.
Therefore, it is a recommended option for companies with a high budget and specific marketing needs.
Advantages of Mailchimp:
Multiple functionalities (email, landing pages, audiences, ad editor for social media)
Disadvantages of Mailchimp:
Excessive complexity
No Spanish version (only their help articles)
High prices
Difficulty in technical support
Does not offer SMS sending
See a comparative between Mailchimp and Acumbamail
2. Brevo (former Sendinblue)
Brevo is another relevant option in the field of email marketing. Similar to Mailchimp, it offers a wide range of tools, including features such as SMS sending and even CRM integration. Similarly to the previous platform, for many professionals and small businesses, Sendinblue can be overly complex since most of these businesses do not require such advanced marketing strategies.
Advantages of Brevo:
Multiple functionalities
SMS sending
Spanish version
Disadvantages of Brevo:
Access to full functionality requires higher-priced plans
Phone support only available with higher-tier plans
Limited features in the free account
Limited variety of templates
Initial account setup can be complex
See a comparative between Brevo and Acumbamail
3. Mailrelay
Mailrelay is a simpler tool compared to the previous two, although it also offers a wide range of features. However, most of these features, such as comprehensive reports, click maps, or landing page editors, are only accessible with the Enterprise account (at a higher price).
Advantages of Mailrelay:
Free plan with a high number of email sends (subject to certain conditions and including their logo in your emails)
Platform available in Spanish
Disadvantages of Mailrelay:
12-month commitment required
Newsletter editor, form creation, API access, comprehensive reports, and domain customization only available with the Enterprise plan
Does not offer SMS sending
See a comparative between Mailrelay and Acumbamail
4. GetResponse
GetResponse is another email marketing tool that also offers many additional features, such as the ability to create webinars or CRM functionality. This increases its complexity and raises the price for users who need a simpler tool.
Advantages of GetResponse:
CRM functionality, the ability to create sales funnels
Platform available in Spanish
Disadvantages of GetResponse:
Enterprise account required to access full functionality
Only subscription-based pricing option
Does not offer SMS sending
See a comparative between Getresponse and Acumbamail
5. Mdirector
Mdirector is an email marketing tool with a presence in Spain and South America. It offers various functionalities depending on the chosen payment plan.
Advantages of Mdirector:
Support through various channels
Platform available in Spanish
Allows sending SMS
Disadvantages of Mdirector:
Confusing pricing plans
Poor user experience and design
See a comparative between MDirector and Acumbamail
6. Sarbacane
Sarbacane is an email marketing, SMS, and landing page tool from the French group Sarbacane, with a presence in Europe and Latin America. It offers three different base plans (Essential, Premium, and Exclusive) that provide various functionalities. The plans start at €69 for 5000 deliveries with the Essential plan.
Advantages of Sarbacane:
Platform and support available in Spanish
Good user experience
Allows sending SMS and creating landing pages
Offers a free 30-day trial period
Disadvantages of Sarbacane:
Access to full functionalities (automations, A/B testing, API, landing page editor, and dynamic forms) only available with Premium and Exclusive plans
Does not offer multi-user access with different permissions if multiple individuals need to access the same account
Significantly higher price compared to other similar options with equivalent functionalities and a larger number of deliveries
See a comparative between Sarbacane and Acumbamail
7. Doppler
Doppler is a platform with a presence in Latin America, Spain, and the United States that offers email marketing, SMS, and integration with other tools for creating landing pages. In email marketing, it offers plans based on the number of subscribers and specific plans for agencies. Its minimum rate starts at 1500 subscribers for €13 per month.
Advantages of Doppler:
Platform and support available in Spanish
Connects with your website to send automated emails
Offers bulk SMS to Spain, the United States, and Latin American countries
Disadvantages of Doppler:
Does not include plans based on the number of deliveries, which is often the most scalable option for small and medium-sized businesses
Does not provide SMS service to other European countries
Does not have a built-in landing page editor; you will need to integrate with other tools
Does not offer multi-user access to the same account with different profiles and permissions
See a comparative between Doppler and Acumbamail
8. MailerLite
MailerLite is a user-friendly and intuitive platform for email marketing and creating landing pages. Their free plan allows a total of 12,000 emails per month to a maximum of 1,000 subscribers. Their paid plans vary based on the number of subscribers.
Advantages of MailerLite:
Comprehensive email marketing features, including forms, list management, various types of email campaigns, and reports
If you have a small subscriber base, typically between 1,000-3,000, it can be quite cost-effective
Disadvantages of MailerLite:
The platform and tutorials are only available in English
You can publish only 5 landing pages in any of their plans. If you want to create more, you’ll need to pay for their SitesPro add-on
They do not include SMS functionality
Since they only offer pricing based on the number of subscribers, the pricing may become limiting or too expensive if you want to send more emails
See a comparative between Mailerlite and Acumbamail
11. Acrelia News
Acrelia News is a Spanish email and SMS marketing tool. Their free plan allows for sending 4000 emails to a maximum of 500 contacts.
Advantages of Acrelia News:
Includes email and SMS campaigns.
Offers comprehensive features in SMS marketing.
Platform and support are available in Spanish.
Disadvantages of Acrelia News:
Does not have email or SMS automations.
Does not provide landing pages.
Offers limited integrations, including only WordPress, Magento, and Prestashop.
Does not have a wide range of email templates.
Their plans have limitations on monthly email sends and the number of contacts you can import.
See a comparative between Acrelia and Acumbamail
There is no sending limit
Unlike personal email sends from email clients like Gmail, Outlook, etc., using an email marketing tool allows you to send emails to your entire database without any sending limits.
Reputation IP for email delivery
Most of these platforms offer dedicated IPs for sending emails, which they carefully maintain to ensure your campaigns don’t end up in the spam folder.
Domain authentication
By configuring DKIM and SPF, you can send emails on behalf of your own domain as the sender, making it easy for your subscribers to identify you.
Different types of campaigns
Depending on the type of campaign you need, you can run regular campaigns, conduct A/B tests, send RSS campaigns, or set up automated responses and transactional emails.
Templates and email editor
Most email marketing tools provide customizable templates and user-friendly email editors that ensure professional, responsive designs with proper HTML, even if you have no prior knowledge of these disciplines. At Acumbamail, we offer a wide range of free HTML templates.
Deliverability
By following best practices for email marketing and leveraging the ease of use provided by these tools, you can ensure that your emails don’t end up in spam. And if they do, it’s easy to fix.
Email marketing automation
Setting up automated email sends based on your subscribers’ behavior is one of the most popular trends and highly effective strategies for increasing open rates and return on investment. When choosing a tool, make sure it offers this option.
Subscriber management
Most tools offer easy management of subscriber opt-ins and opt-outs, as well as simple import and export capabilities.
Language and support
Lastly, it’s important that the platform is available in a language you’re comfortable with, and that it provides good customer support through articles, emails, chat, or phone.
Other features
While email campaign sending is the primary functionality, it’s valuable to consider if the tools offer other useful complementary features such as the ability to design and publish landing pages, send SMS campaigns, lead scoring, or list optimization tools.
Conclusion on email marketing tools
And that concludes our comparison of the top 11 email marketing tools available in 2022. Do you think any tools are missing from the list, apart from Acumbamail? Let us know in the comments.
If you have any questions, feel free to contact us, and we’ll be happy to assist you.
