How to start to send email marketing campaigns
If you are decided to start to send email campaigns, only have to follow the next steps:
Sign up to Acumbamail
Create your free account, with which you’ll be able to send 2,000 emails per month for life, or choose your payment plan and enjoy all the advantages.
Get subscribers with our forms on your website or import your subscribers to create lists.
Import your templates or customize one of the 89 free templates available in Acumbamail and create campaigns with attractive, responsive and effective designs
Send your campaign and analyze the results in the report panel
Types of email campaigns you could send
By the use of bulk mailing tool as Acumbamail, you will can send various types of campaign:
Send promotions, news and regular communications to your prospects or customers in order to keep them regularly informed of any information that may be of interest.
Create automatic flows to send your campaigns in accordance with preset triggers or your subscribers’ behaviour, allowing you to send the most appropriate emails at the right time.
Send different tests to know what of them get the best results in the easiest way.
Create RSS campaigns to easily send your blog updates.
Set up SMTP and send notifications to your customers, such as confirmation emails.
Good practices for your email marketing campaigns
In order to get good results with your campaigns and avoid that your campaigns get trapped by the spam filters, we recommend you to follow the following best practices:
Complies with the law
Get subscribers according the law (GDPR) and avoid buying or renting databases and, more generally, sending campaigns to users who have not expressly given their consent.
Create segments for your lists and send relevant communications to each subscriber subset. This way, you’ll be able to increase your open rate and CTR.
Take care of your deliverability
Set up DKIM in order to improve your campaign deliverability and ensure that you reach your subscribers’ inboxes.
Take care of your campaign timing without sending in excess and boring your subscribers nor waiting so long that they forget about your brand.
Don’t use aggressive sales techniques, and try to send valuable content in order to keep even those furthest from conversion interested in your emails.
Create intriguing subject lines to encourage subscribers to open your emails, but without resorting to lies or clickbait.
Design responsive and visually attractive emails, with appropriate HTML, thanks to the the Acumbamail editor, without the need for any knowledge of design or coding.
View your campaign reports, analyse metrics and easily find the weak points that need to be improved in order to obtain better results.