What is mass mailing
Bulk mailing is the sending of the same email to a number of users which previously were being subscribed in a data base and expressing their consent to receive commercial communications by this way.
The objective of these campaigns could be generating sales, recurrence, engagement and other interactions by the users who receive this emails.
Bulk mailing benefits
Tu use mailing campaigns offer diverse benefits for the professionals and companies, for example:
Affordable
The email is an economic way to send direct and effective communications to prospects and customers of your business, and allows to increase conversions and recurrence.
Interactive
Unlike other channels, the email allows an interaction between the brand and the user, in a bidirectional way. This, can generate a stronger relationship between them, and increase loyalty and recurrence.
Customisable
If you have some data about the user (name, age, language, etc.) you will can personalize in a dynamic way parts of the content of the email using tags. This, offer a more close and exclusive feel communication with the user.
Automations
The email automation lets you build workflows to send campaigns related to user behaviour, increasing the chances of email opens, user interest and ROI.
Stable
Unlike other marketing channels (especially those based on bid), the email price remains stable in all seasons of the year and if new competence appears.
Do’s and dont’s
If you are decided to start to send email campaigns, only have to follow the next steps:
Do’s
Segments
Segment your data base by interest, demography, behavior or other criteria in order to send only to those subscribers which can be really interested in your campaign. This way, you could rise the open rate and the interactions.
Explicit consent
Get and store the explicit consent of your subscribers to obey the law, and never send nothing to an user which didn’t get you this explicit consent.
Subject
Create an attractive subject: It’s the first (and, most times, the only) thing of your email that your subscriber ever will see. So, it is your opportunity to get their attention and don’t be ignored.
Content
Even your campaign could has the sales as primary objective, write valuable content in order to maintain the interest of your subscribers in your emails.
Obey the law
Obey the national and international laws (like GDPR in Europe) in order to be sure that you are not breaking any rule about privacy or personal data of your subscribers.
Test
Do test and check the results to know what is the better option. Optimize your campaigns in order to get the most profit from them.
Correct HTML
HTML from your campaign must be correct in order to can be correctly rendered by all email clients, and responsive, in case your subscribers open your email in a mobile device. Out template editor guarantee both of them.
Take care of campaign frequency
Don’t send lot of campaigns until your subscribers get bored of them. They will unsubscribe or, worst, mark your campaign as spam. Don’t allow, neither, that they forget you with a lot of time between campaigns.
Set up DKIM
Increase the deliverability of your campaigns by verifying the domain of the campaign.
Clean your list to avoid soft and hard bounces.
Try to reduce to the minimum the bounce rate in order to increase the efficiency of your campaigns and avoid the risk of get trapped by spam filters.
Include a link that lets users unsubscribe from the mailing list easily
Always include a visible link to unsubscribe, thus avoiding frustrating the subscribers and marking your campaigns as spam.
Use a professional tool for your bulk mailing campaigns
If you're thinking of including bulk emailing to your subscribers as part of your marketing strategy, the recommendation is that you don't do it yourself, but to use a specific type of software or platform for it.
The perks of using an email marketing tools like Acumbamail for your bulk campaigns are, among others, the following:
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With our forms, you will capture subscribers and easily grow your mailing lists
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It has integrations with popular apps and CMS like Google Analytics, Wordpress, Prestashop, Shopify or Magento.
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You can use the best email marketing template editor of the market, allowing you to create campaigns with an accurate and optimized HTML for all email clients and devices
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You will can create normal, RSS or Autoresponders campaigns
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You can check statistics in real timeand analyse your campaigns results
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Our support team will help you with any trouble or doubt you could find
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We will help you to comply with the GDPR and all current legislation that affects email marketing
Don’ts
Don't send to purchased, rented or inactive lists
Besides it is not allowed, it’s a bad practice that will get you bad results. If you send a campaign to users that are not interested, most of your emails will reach the spam folder, and you will had water your money.
Send to everybody
Not all your subscribers have to be interested in all your campaigns. Do segments of your list and send all those with more chances to be open by affinity.
Use aggressive sales techniques
Even thought there are campaigns with a sales objective, don’t be too aggressive or insistent, or finally you will annoy your subscribers.
