What is mass mailing
Bulk mailing is the sending of the same email to a number of users which previously were being subscribed in a data base and expressing their consent to receive commercial communications by this way.
The objective of these campaigns could be generating sales, recurrence, engagement and other interactions by the users who receive this emails.
Bulk mailing benefits
Using mailing campaigns offers several benefits for professionals and companies, among them the following:
Affordable
The email is an economic way to send direct and effective communications to prospects and customers of your business, and allows to increase conversions and recurrence.
Interactive
Unlike other channels, the email allows an interaction between the brand and the user, in a bidirectional way. This, can generate a stronger relationship between them, and increase loyalty and recurrence.
Customisable
If you have some user data (name, age, language, etc.) you can dynamically personalize part of the email content using tags, offering a greater sense of closeness and exclusivity.
Automatable
The email automation lets you build workflows to send campaigns related to user behaviour, increasing the chances of email opens, user interest and ROI.
Stable
Unlike other advertising channels (especially those based on bidding systems), the price of email does not vary with seasonality or the appearance of new competition.
Do’s and dont’s
If you have decided to start sending email campaigns, you just have to follow these steps:
Do’s
Segments
Segment your data base by interest, demography, behavior or other criteria in order to send only to those subscribers which can be really interested in your campaign. This way, you could rise the open rate and the interactions.
Explicit consent
Collect and store the explicit consent of your subscribers as required by law, and never send anything to a user who has not given you explicit permission to do so.
Subject
Create an attractive subject: It’s the first (and, most times, the only) thing of your email that your subscriber ever will see. So, it is your opportunity to get their attention and don’t be ignored.
Content
Even if your campaign has sales as its objective, create valuable content that keeps users interested in your mailings.
Obey the law
Obey the national and international laws (like GDPR in Europe) in order to be sure that you are not breaking any rule about privacy or personal data of your subscribers.
Test
Do test and check the results to know what is the better option. Optimize your campaigns in order to get the most profit from them.
Correct HTML
The HTML of your campaign must be correct to display properly in all email clients, and responsive, in case your subscribers open your campaign on a mobile device. Our template editor guarantees both.
Take care of campaign frequency
Don’t send lot of campaigns until your subscribers get bored of them. They will unsubscribe or, worst, mark your campaign as spam. Don’t allow, neither, that they forget you with a lot of time between campaigns.
Set up DKIM
Increase the deliverability of your campaigns by verifying the domain of the campaign.
Clean your list to avoid soft and hard bounces.
Reduce the bounce rate as much as possible to increase the efficiency of your mailings and avoid the risk of being classified as spam by the automatic filters of email providers.
Include a link that lets users unsubscribe from the mailing list easily
Always include a visible link to unsubscribe, thus avoiding frustrating the subscribers and marking your campaigns as spam.
Use a professional tool for your bulk mailing campaigns
If you're thinking of including bulk emailing to your subscribers as part of your marketing strategy, the recommendation is that you don't do it yourself, but to use a specific type of software or platform for it.
The perks of using an email marketing tools like Acumbamail for your bulk campaigns are, among others, the following:
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With our forms, you will capture subscribers and easily grow your mailing lists
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It has integrations with popular apps and CMS like Google Analytics, Wordpress, Prestashop, Shopify or Magento.
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You can use the best email marketing template editor of the market, allowing you to create campaigns with an accurate and optimized HTML for all email clients and devices
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You can create normal, RSS or autoresponder campaigns
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You can check statistics in real time and analyse your campaigns results
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Our support team will help you with any trouble or doubt you could find
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We will help you to comply with the GDPR and all current legislation that affects email marketing
Don’ts
Don't send to purchased, rented or inactive lists
Besides not being allowed, it’s a very bad practice that will guarantee poor and negative results. If you send a campaign to users who are not interested in it, most of it will end up in the spam folder and you will have wasted your money.
Send to everybody
Not all your subscribers have to be interested in all your campaigns. Segment your list and send only those with the best chance of being opened by affinity.
Use aggressive sales techniques
Even though they are campaigns with a sales objective, don’t be too aggressive or insistent, or you will end up annoying your subscribers.
