SMS Marketing: send advertising campaigns using text messages

SMS marketing is a direct and efficient channel to keep in touch with your customers and increase your business’s performance. Send mass-SMS campaigns to your database with the best prices in Spain and enjoy guaranteed delivery.

Email marketing campaigns

What is SMS marketing

SMS marketing can be defined as sending text messages to a list of subscribers who have registered their phone number and given their permission to receive SMSes with commercial or transactional information.

SMS campaigns can be used for various purposes such as communicating news, special deals and reminders or urgent alerts, among many other options.

Benefits of conducting SMS marketing campaigns

An open rate of 98%

SMSes have a very high open rate, which makes them a really effective channel to get relevant information to your customers: deals, coupons, order status and other notifications.

Direct channel

It is a direct communication channel, with an opening rate of around 98%, making it one of the most effective methods for sending important communications and ensuring that they are read.

Effective channel

Its high open rate makes it a highly effective way of keeping your subscribers up to date or redirecting them to a landing page compared with other marketing channels.

Customisable

You can personalise the sender so that your subscribers immediately recognise your brand when they receive one of your SMS campaigns.

Affordable

With Acumbamail, you can send SMS-marketing campaigns from just 0.037 cents per message.

Rarely used channel

Despite how long it has been around, the SMS channel has not yet been oversaturated by companies, and therefore represents a very profitable opportunity to make your company stand out from the competition and get in touch with your subscribers or clients through a channel that has been much less exploited than others, such as email or social media.

Rich SMS

Addding links and emoticons to your messages couldn’t be easier with our editor, allowing you to achieve greater interaction from recipients.

Landing page for SMS campaigns

Combine your SMS-marketing campaigns with the creation of responsive and effective landing pages to increase your conversion rate.

Additional channel

Combine SMS delivery with other marketing channels such as email marketing, social media or online advertising to achieve greater efficiency when it comes to converting your leads into recurring clients.

Check our pricing plans

Select the plan that best suits your needs: by number of subscribers, deliveries or by purchasing prepaid credits.

Send text messages so your customers don't miss a thing

Types of campaign

SMS offers huge versatility when it comes to the types of campaigns that may be delivered. You’ll find a few examples below.

Reminders

Send SMS notifications reminding users of an appointment or reservation, etc. when the date approaches. You can also take the opportunity to encourage them to cancel if they cannot attend, and therefore be able to replace them if necessary.

Confirmation

Ensure that your booking, purchase or subscription confirmations are received correctly through the channel offering the greatest chances of being read.

Order status

Take advantage of important dates in the calendar (Black Friday, Christmas, etc.) to send campaigns, or go one step further and send personalised SMSes to subscribers on important days like their birthdays.

Key dates

Send SMS notifications reminding users of an appointment or reservation, etc. when the date approaches. You can also take the opportunity to encourage them to cancel if they cannot attend, and therefore be able to replace them if necessary.

Deals and promotions

Send deals and promotions by segment to the most interested customers, and ensure that they receive and read them.

Cross-selling and up-selling

SMS marketing campaigns represent a very effective method of getting customers to make purchases of similar or superior items or services, increasing the average order value.

How to send a campaign via SMS

With our premium SMS service you will be able to send campaigns in four steps:

  • Create your email campaign

Email marketing campaigns
  • Select subscribers

Email marketing campaigns
  • Write your message

Email marketing campaigns
  • Send campaign

Email marketing campaigns
  • Check reports

Email marketing campaigns

If you prefer, you can see this short tutorial and learn how to send campaigns in just a few minutes.

Good practices

Never send anything to any user who has not given you their express consent. This is illegal and will only result in fruitless campaigns.

Offer the option to unsubscribe easily

Sending SMSes to someone who is not interested in receiving them is a useless expense. As such, if a user wants to stop receiving your campaigns, the best thing you can do is to make the unsubscription process as easy as possible.

Confirmation

Ensure that your booking, purchase or subscription confirmations are received correctly through the channel offering the greatest chances of being read.

Do not send spam

Only send important messages that offer value to the subscriber to help your campaigns achieve their desired performance.

Take into consideration at what time you are sending

SMS is a more intrusive communication system than others systems such as email, and as such you should avoid sending messages during non-working hours and weekends so as to not bother clients at inappropriate times.

Personalise

Personalise how you communicate with your subscribers, including data such as their name. This will improve their relationship with your brand and boost loyalty.

Create segments

Make deliveries only to those who will be interested in each campaign, segmented according to your database.

Divert to an optimised landing page

SMSes will be opened on mobile devices, and as such, you’ll need to make sure that the landing page to which you hope to redirect subscribers has a responsive design allowing for its proper presentation and use on said devices.

Check the reports and improve your strategy

Once you have delivered your campaign, check your reports and assess its success, identifying any points for improvement in the future.

Try one of our SMS platforms for free

By clicking on the following button we'll give you 5 SMS so you can try out our SMS service.

Try one of our SMS platforms for free

Countries which you can send SMS with Acumbamail

With your SMS credits, you will be able to send SMS to your subscribers in the following countries without any additional cost.

Zone 1

Austria

Chile

Colombia

Croatia

Slovenia

Spain

Italy

Mexico

Poland

Portugal

United Kingdom

Zone 2

*These countries will have a cost of two credits per SMS sent

Germany

Belgium

Finland

France

Greece

Ireland

Iceland

Norway

Romania

Switzerland

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SMS at the best price

With the basic plan you will have everything you need to send email campaigns.