Best Brevo Alternatives in 2024

There are currently hundreds of email marketing tools. It is a constantly evolving market, offering more and more options to meet the needs of digital marketing professionals and companies.

Brevo is a well-known and highly valued email marketing platform among many users. However, it is not the only ESP in the market.

I wish choosing a platform was so simple.

Fortunately, in this article, we will uncover the 7 best alternatives to Brevo (formerly Sendinblue) so you can find the tool that best suits your digital marketing needs.

Among these alternatives are some like Acumbamail, Mailchimp, MailerLite, HubSpot, GetResponse, AWeber, and ActiveCampaign.

We will delve into the features of each one, their advantages, disadvantages, and which businesses they are recommended for. This will help you choose the one that best fits your business goals.

Let’s get started.

Limitations of Brevo

Before diving into the alternatives to Brevo, I would like to detail the limitations of this platform. This will be useful for you to understand their pricing and contact strategy when comparing it with the rest.

Brevo bases its rates mainly on the volume of emails sent per month.

This can be an obstacle for companies with a high volume.

Another major limitation is its automation capability, which may not be as advanced or flexible as other leading platforms in the market.

The personalization and segmentation of campaigns do not offer the same level of sophistication and detail as other more advanced solutions we will see later.

Finally, the integration options with other tools and services can be more limited.

These limitations can lead companies to seek alternatives that offer greater flexibility and functionality to meet their specific marketing needs.

Summary of the best alternatives to Brevo

Before diving into each competitor tool to Brevo, here is a summary table.

Platform	Advantages	Disadvantages	Pricing Plans*
Acumbamail	Intuitive and easy-to-use interface Affordable prices Excellent customer support in Spanish	Fewer integrations with other tools compared to competitors Limited automation features	Free: up to 2000 emails / month Basic: €21 / month | 20,000 emails / month PRO: €60 / month | 20,000 emails / month Enterprise: €189 / month | 20,000 emails / month
Mailchimp	Integrations with numerous platforms Powerful drag-and-drop editor Lots of information and tutorials on the Internet	Basic free support Complex pricing plans High learning curve for beginners	Free: limited to 500 contacts Essentials: €12.30 / month | 1,000 emails / month | 500 contacts Standard: €18.60 / month | 6,000 emails / month | 500 contacts Premium: €325.43 / month | 150,000 emails / month | 10,000 contacts
MailerLite	Competitive prices Simple interface Good automations Free plan for up to 1,000 subscribers	Limited email support in the free version Fewer integrations and advanced features compared to other platforms Does not offer SMS sending	Prices vary based on the number of subscribers and features Free: 1,000 subscribers | 12,000 emails / month Growing Business: €9 / month | Unlimited monthly emails Advanced: €19 / month | Unlimited emails
GetResponse	CRM functionality Possibility to create sales funnels Offers discounts for annual or biannual plans	Does not offer SMS sending Complex interface for new users High prices in advanced plans	Price varies based on the number of subscribers and features Email marketing: €16 / month Marketing Automation: €54 / month Ecommerce Marketing: €106 / month
HubSpot	All-in-one platform with integrated CRM Advanced automation tools Good customer support	High prices, even excessive for small businesses or beginners	Marketing Hub Pro: from €792 / month Marketing Hub Enterprise: from €3,300 / month
AWeber	Good deliverability Well-rated customer support Easy to use for beginners	Limited email templates Fewer integrations than competitors Available only in English	Free: 3,000 emails / month | Limit of 500 contacts Lite: $14.99 / month | unlimited emails and contacts Plus: $29.99 / month | unlimited emails and contacts Unlimited: $899 / month | unlimited emails and contacts
ActiveCampaign	Powerful automation and segmentation Excellent integrated CRM Extensive catalog of third-party integrations Annual billing discounts	Higher prices than competitors High learning curve for new users No free plan	Price varies based on the number of subscribers and features Lite: $39 / month | 1,000 contacts Plus: $70 / month | 1,000 contacts Professional: $149 / month | 2,500 contacts Enterprise: $259 / month | 2,500 contacts

* Prices as of the date of publication of the article

The most competitive alternatives to Brevo in 2024

Let’s take a detailed look at the 7 alternatives to Brevo (formerly Sendinblue)

Acumbamail

Mailchimp

MailerLite

HubSpot

GetResponse

AWeber

ActiveCampaign

Acumbamail

As the saying goes: Put the cart before the horse

We start by highlighting our tool as an alternative to Brevo.

Acumbamail is an email marketing platform founded in Spain (Ciudad Real) in 2013 that has gained popularity for its focus on simplicity and efficiency.

It is designed to help small and medium-sized businesses create, send, and analyze email campaigns effectively with a user-friendly interface and key features.

Advantages of using Acumbamail:

• Integrations. Acumbamail integrates seamlessly with various popular tools like Google Analytics, WordPress, Zapier, and WooCommerce, making data synchronization and task automation easy.

• Ease of use. The platform offers an intuitive interface and a very simple campaign creation process, ideal for users with little technical experience.

• Support in Spanish. Being a Spanish platform, it offers technical support in Spanish, which is a great advantage for Spanish-speaking users who prefer assistance in their native language.

• Customizable templates. Acumbamail offers a wide variety of email templates that can be easily customized to match any business’s brand image.

• Advanced segmentation. It allows for precise contact list segmentation, ensuring messages reach the right target audience, improving open and conversion rates.

• SMS and survey services. A couple of indispensable additions to any marketing strategy are text messaging and the ability to conduct surveys to gather customer feedback.

Disadvantages:

The main drawback is the limitations in advanced features. While it is excellent for basic campaigns, Acumbamail may fall short compared to other platforms when it comes to advanced features like artificial intelligence for advanced content personalization.

Recommended for:

• Small businesses. Perfect for small businesses that need an affordable and easy-to-use solution for managing their email marketing campaigns.

• Local businesses. Ideal for local stores and businesses that want to maintain direct contact with their customers to foster loyalty.

• Freelancers and self-employed professionals. These professionals can leverage the simplicity and effectiveness of Acumbamail to stay in touch with their clients and prospects professionally without investing in more complex and costly solutions.

In summary:

Acumbamail presents itself as a very interesting alternative to Brevo, especially for those who value an intuitive interface and support in their native language.

While it may not be the most powerful option in terms of advanced features, its ease of use and ability to integrate with other popular tools make it an attractive option for many small and medium-sized businesses.

Mailchimp

Founded in 2001, Mailchimp is probably one of the most recognized and widely used email marketing platforms in the world.

It has evolved from being a simple email marketing tool to a comprehensive all-in-one marketing platform that includes automation, CRM, and website creation.

Its popularity is largely due to the wide range of features it integrates and its ability to scale with business growth.

Advantages of Mailchimp:

• Large user base. Mailchimp is used by millions of businesses around the world, giving it vast experience and an active community of users who share tips and best practices.

• Customizable templates. The platform offers an extensive library of email templates that are easy to customize, allowing businesses to maintain consistent brand imagery.

• Automation tools. Mailchimp offers powerful automation tools that allow businesses to send welcome emails, follow-up messages, and personalized promotions based on user behavior.

• Integrations. The platform integrates with a wide range of applications and services, including Google Analytics, Shopify, WordPress, Salesforce, and many more, facilitating data synchronization and expanding marketing capabilities.

• Detailed analytics. Mailchimp provides detailed reports and analytics on campaign performance, helping businesses better understand their audience and optimize their marketing strategies.

Disadvantages:

• Learning curve. While the interface is user-friendly, the sheer number of Mailchimp’s features can be overwhelming for new users, requiring time to get familiar with all the available options.

• Advanced plan prices. While Mailchimp offers a very limited free plan, costs can rise significantly for advanced plans with full features, which can be a drawback for small businesses with tight budgets.

• Limitations in the free plan. The free plan has limitations on the number of contacts and emails that can be sent, as well as access to advanced automation and segmentation features.

Recommended for:

• Small and medium-sized businesses (SMEs). Mailchimp is ideal for SMEs looking for a robust platform that can grow with their marketing needs. Its automation and segmentation tools allow these businesses to execute sophisticated campaigns without needing a large marketing team.

• Online stores. E-commerce businesses can greatly benefit from Mailchimp’s integrations with online sales platforms like Shopify, enabling the creation of remarketing campaigns and sending personalized product recommendations.

• Marketing agencies. Agencies can use Mailchimp to manage multiple client accounts, leveraging its automation and analytics capabilities to offer a comprehensive and effective marketing service.

In summary:

Mailchimp has a wide range of features and scalability. Although it may be more expensive and complex to use initially, its long-term benefits in terms of automation, integration, and detailed analytics make it worthwhile for many businesses looking to maximize their impact in email marketing.

Acumbamail or Mailchimp? Which to choose for your business?

Mailerlite

MailerLite was founded in 2010 and has gained a reputation over the years for its focus on simplicity and effectiveness.

It is primarily aimed at small and medium-sized businesses and offers tools for creating and managing email campaigns without the complexity and costs associated with more advanced platforms like Mailchimp.

Its mission is to make email marketing accessible to everyone, regardless of the size of the business or technical experience.

Advantages of using MailerLite:

• Intuitive interface. MailerLite is known for its clean and easy-to-navigate user interface, making it accessible even for those with no prior email marketing experience.

• Affordable pricing. MailerLite’s pricing structure is competitive and transparent, with a generous free plan that includes enough basic features for small businesses to get started. The paid plans are affordable and scalable according to the size of the subscriber list.

• Automation. It offers automation tools that allow the creation of personalized workflows, such as welcome emails, automatic sequences, and follow-up messages based on subscriber behavior.

• Templates and drag-and-drop editor. MailerLite provides a variety of email templates that can be easily customized using its drag-and-drop editor, making it easy to create attractive and professional emails without coding knowledge.

• Customer support. The platform offers high-quality customer support through live chat and email, as well as an extensive library of resources and tutorials to help users make the most of the platform.

Disadvantages:

• Customer support in the free plan. While it is a strong point in the paid plans, in the free plan, customer support is only through a help center.

• Limited advanced features. Although MailerLite is excellent for basic and medium needs, it may lack some advanced features that more expensive platforms offer, such as advanced segmentation and deep CRM integrations.

• Integrations. While MailerLite integrates with many popular applications, its list of integrations is not as extensive as larger competitors like Mailchimp or HubSpot.

Recommended for:

• Small businesses. MailerLite is ideal for small businesses looking for an affordable and easy-to-use solution to start and manage their email marketing campaigns. Its free plan is particularly attractive for startups and growing businesses.

• Content creators. Those who write blogs or create content can benefit from MailerLite’s automation tools and customization options to engage their audience and grow their subscriber list.

• Non-profit organizations. NGOs and other non-profit organizations can use MailerLite to effectively communicate with their donors and volunteers, leveraging ease of use and reduced costs to maximize the impact of their campaigns.

In summary:

MailerLite positions itself as an alternative to Brevo thanks to its simplicity, pricing, and user-friendly interface. While it may not offer all the advanced features of more expensive platforms, its ability to meet the essential email marketing needs of small and medium-sized businesses makes it an attractive option for those seeking an efficient and economical solution.

HubSpot

HubSpot, one of the giants, was created in 2006. It is an integrated inbound marketing and sales platform that has evolved to include a powerful email marketing tool within its suite of services.

HubSpot is known for coining the term inbound marketing, which is now well-known in the digital marketing sector. This approach is based on attracting, delighting, and engaging customers through a variety of marketing, sales, customer service, and content management (CMS) tools.

Undoubtedly, the strength of this tool is the integration with its CRM, offering a comprehensive and unified view of all customer interactions.

Advantages of using HubSpot:

• CRM integration. One of HubSpot’s greatest strengths is its native integration with its own CRM. This allows for complete customer relationship management, from lead capture to conversion and post-sale follow-up.

• Comprehensive marketing tools. In addition to email marketing, HubSpot offers a complete suite of marketing tools, including automation, social media management, SEO analysis, landing page creation, and more. This allows businesses to centralize all their marketing activities on a single platform.

• Advanced automation. HubSpot features powerful automation tools that allow the creation of personalized workflows based on user behavior, advanced segmentation, and real-time content personalization.

• Detailed analytics and reports. The platform offers detailed analytics and reports on campaign performance, providing valuable insights that help optimize marketing strategies and improve conversion rates.

• Ease of use. Despite its wide range of features, HubSpot maintains an intuitive and easy-to-use interface, with numerous educational resources and customer support available to help users maximize the use of the platform.

Disadvantages:

• High prices. HubSpot can be very expensive, especially for small businesses or startups. Its pricing plans increase significantly with access to advanced features and as the contact base grows.

• Initial complexity. The initial setup of HubSpot can be complex and time-consuming, especially for those unfamiliar with integrated marketing and sales tools.

Recommended for:

• Medium and large companies. HubSpot is ideal for medium and large companies looking for an all-in-one platform to manage their marketing, sales, and customer service activities. Its integration and advanced automation capabilities make it a powerful tool for companies with complex needs.

• Integrated sales and marketing teams. Companies that want to closely align their marketing and sales efforts can benefit greatly from HubSpot’s CRM integration and automation tools.

• Businesses focused on B2B clients. HubSpot is particularly useful for B2B companies looking to nurture and convert leads through personalized and highly segmented email marketing campaigns.

In summary:

HubSpot is the alternative to Brevo for companies that need an all-encompassing solution that goes beyond email marketing.

Although it may represent a significant investment, the advanced automation capabilities, CRM integration, and detailed analytics tools make HubSpot an interesting option for those looking to maximize their impact at all stages of the marketing and sales funnel.

GetResponse

GetResponse, one of the longest-standing email marketing tools on this list, was founded in 1998. Over these more than 25 years, it has grown to become an all-in-one marketing solution.

It offers a wide range of tools designed to help businesses create and manage effective marketing campaigns. Its focus on marketing automation, webinars, and landing pages makes it especially attractive to businesses and professionals looking for a comprehensive solution for their digital marketing needs.

Advantages of using GetResponse:

• Advanced automation. GetResponse stands out for its marketing automation capabilities, allowing users to create complex workflows based on subscriber behavior, such as welcome emails and follow-up sequences.

• Integrated webinars. One of GetResponse’s unique features is its integrated webinar tool, allowing businesses to organize and manage webinars directly from the platform, facilitating lead generation and customer engagement.

• Landing pages. GetResponse offers a powerful tool for creating landing pages, allowing businesses to design attractive and optimized pages for conversion without coding knowledge.

• Integrated CRM. The platform includes a basic CRM that helps businesses manage their customer relationships, facilitating segmentation and personalization of marketing campaigns.

Disadvantages:

• Confusing interface for beginners. While GetResponse is powerful, its interface and the breadth of features can be overwhelming for new users, requiring time and learning to master the platform.

• Incremental fees. Although GetResponse offers a variety of plans, the costs can increase quickly with the addition of advanced features and the growth of the contact list.

• CRM limitations. While useful, GetResponse’s integrated CRM is not as robust as dedicated solutions or other competitors, which may be a limitation for businesses with complex customer management needs.

• No free plan. The cheapest plan starts at €16/month, although they offer a 30-day free trial to test the platform.

Recommended for:

• Medium-sized businesses. GetResponse is ideal for medium-sized businesses looking for a comprehensive digital marketing solution that includes email marketing, webinars, and landing page creation.

• Businesses focused on education and training. Organizations that conduct webinars and online training sessions can leverage GetResponse’s integrated webinar capabilities to connect and educate their audience.

• Digital marketers. Digital marketing professionals can benefit from GetResponse’s advanced automation and analytics tools to create highly segmented and personalized campaigns.

In summary:

Although GetResponse may have a steeper learning curve and incremental costs, its unique webinar and landing page creation capabilities, along with an integrated CRM, make it an attractive alternative to Brevo for businesses looking for a comprehensive solution for their digital marketing needs.

AWeber

Founded in 1998, like GetResponse, AWeber originated in Pennsylvania. It has built its reputation in the market by offering reliable and easy-to-use tools for creating and managing email marketing campaigns.

Its focus is on providing effective solutions for small and medium-sized businesses, helping them maintain constant and effective communication with their customers.

Advantages of using AWeber:

• Ease of use. AWeber is known for its intuitive and easy-to-use interface, making it accessible even for those with no prior email marketing experience. The process of creating emails and automations is straightforward and direct.

• Good technical support. The platform offers high-quality technical support, available through chat, phone, and email. It also has a comprehensive resource center and tutorials to help users maximize the use of the platform.

• Auto-responder functionality. AWeber pioneered the use of auto-responders, allowing businesses to send automated email sequences, which is ideal for nurturing leads and keeping subscribers engaged.

• Segmentation and personalization. The platform allows for segmentation of contact lists and email personalization based on subscriber behavior and preferences, which helps increase the relevance and effectiveness of campaigns.

• Templates and drag-and-drop editor. AWeber offers a variety of customizable email templates and a drag-and-drop editor, making it easy to create visually appealing and professionally designed emails.

Disadvantages:

• Limited features compared to competitors. While AWeber is excellent for basic and medium needs, it may lack some advanced features offered by other platforms, such as advanced segmentation and deeper CRM integrations.

• Relatively high price. AWeber does not offer a free plan, and its paid plans can be relatively expensive compared to other platforms that offer more features at a similar or lower cost.

• Somewhat outdated interface. Although functional, AWeber’s interface may seem a bit outdated compared to more modern competitors, which could be a drawback for some users.

Recommended for:

• Small businesses. AWeber is ideal for small businesses looking for a reliable and easy-to-use solution to manage their email marketing campaigns. Its auto-responder functionality and ease of use make it perfect for businesses with limited resources.

• Freelancers. Freelancers can leverage AWeber’s simplicity and effectiveness to stay in touch with their clients and prospects without investing in more complex and costly solutions.

In summary:

AWeber may not offer all the advanced features of other platforms, but its ability to meet the essential email marketing needs of small and medium-sized businesses makes it an attractive option for those looking for an effective and easy-to-implement solution.

ActiveCampaign

Created in 2003, ActiveCampaign is a marketing automation and CRM platform that has always stood out for its powerful automation tools and its focus on customer experience.

It offers a comprehensive solution that includes email marketing, sales automation, CRM, and SMS messaging tools, making it an ideal choice for businesses looking for an all-in-one platform to manage customer interactions and enhance their marketing campaigns.

Advantages of using ActiveCampaign:

• Advanced automation. ActiveCampaign is known for its advanced automation capabilities, allowing users to create complex workflows based on customer behavior, advanced segmentation, and dynamic personalization. This helps businesses send highly relevant messages at the right time.

• Advanced segmentation. The platform offers sophisticated segmentation tools that allow businesses to divide their audience into specific groups based on various criteria, improving the relevance and effectiveness of marketing campaigns.

• CRM integration. ActiveCampaign includes an integrated CRM that helps manage customer relationships and coordinate marketing and sales efforts. This allows a unified customer view and better management of the customer lifecycle.

• Multichannel. In addition to email marketing, ActiveCampaign allows businesses to communicate with their customers through multiple channels, including SMS, social media, and website messaging, providing a consistent and omnichannel customer experience.

Disadvantages:

• Learning curve. Due to the breadth and depth of its features, ActiveCampaign can have a steep learning curve. New users may need time to familiarize themselves with all the tools and options available.

• Pricing. ActiveCampaign’s pricing plans can be relatively expensive, especially for small businesses or startups with limited budgets. Prices increase with the number of contacts and access to advanced features.

• User interface. While functional, some users may find ActiveCampaign’s interface less intuitive compared to other platforms more focused on user experience.

Recommended for:

• Medium and large businesses. ActiveCampaign is ideal for medium and large businesses looking for an all-in-one solution to manage their marketing, sales, and customer service efforts.

• Aligned sales and marketing teams. Companies needing to closely coordinate their marketing and sales efforts can benefit greatly from ActiveCampaign’s CRM integration and automation tools.

• Businesses focused on personalization. Companies looking to offer personalized experiences to their customers based on individual behavior and preferences will find ActiveCampaign a powerful tool for achieving this goal.

In summary:

ActiveCampaign presents itself as an alternative to Brevo due to its advanced automation, detailed segmentation, and focus on providing a comprehensive customer experience.

Although it may require a significant investment in time and money, the advanced features and ability to integrate multiple communication channels make ActiveCampaign a very interesting option for businesses looking to maximize their impact at all stages of the marketing and sales funnel.

Finally, here are the answers to find the best alternative to Brevo in 2024

It is easy to get overwhelmed with so many email marketing alternatives, especially if you are just starting. Therefore, I want to finish by answering some of the most important frequently asked questions to help you choose the best one.

What is the best alternative to Brevo for small businesses?

Look for an option that offers an intuitive interface, affordable pricing, and basic features. It is also important to consider platforms known for their ease of use, good technical support, and positive customer reviews.

What digital marketing functions do I need?

Reflect on whether you need a basic email marketing solution or a more comprehensive tool that offers additional digital marketing features. An all-in-one platform can simplify processes, reduce the number of necessary resources, and save time.

Which platform offers the best value for money?

Consider options that offer excellent value for money, especially those accessible to small businesses and providing advanced features such as automations and landing page creation at a competitive price.

What type of emails will I send and how often?

Determine whether your campaigns will focus on promotional emails, transactional emails, or both. Each platform manages transactional emails differently, with significant price variations. Some platforms include them in their email marketing plan, while others may charge extra or not include them.

What are the easiest options to use for beginners?

Look for ideal options for beginners with intuitive interfaces and plenty of resources and support to help new users quickly get started with their email marketing campaigns.

How many contacts do I have and expect to have?

Think about your current number of contacts and the potential growth of your email list. Many email marketing services adjust their prices based on the number of subscribers, which can significantly increase costs as you surpass certain thresholds.

What is my experience with email marketing campaigns?

Evaluate your skills and goals in digital marketing. If you prefer simplicity and efficiency, a basic tool might be your best option. On the other hand, if you have experience in digital marketing or technical skills, you may need a more advanced software to maximize your campaigns.

I hope this mega guide has helped you better understand which tool best suits your needs.