Best MailChimp Alternatives in 2024
Pablo Díaz · 30 Jul, 2024 · Email Marketing · 6 min
Are you looking for alternatives to MailChimp? Choosing the ideal platform for your email marketing strategy can be quite a challenge.
That’s probably why you’re reading this article.
MailChimp has undoubtedly been a popular option for years due to its ease of use and powerful features. However, it is not the only tool on the market with advanced capabilities for managing email campaigns.
Several alternatives are gaining ground by offering unique features and more competitive prices that might better fit the specific needs of your business.
In this article, I will talk about five notable alternatives to MailChimp that you should consider.
Each of these platforms presents significant advantages, from advanced automation and personalization capabilities to comprehensive solutions that include CRM and sales tools at more competitive prices.
I will review ActiveCampaign, Acumbamail, Brevo, HubSpot, and MailerLite. I will analyze their advantages, disadvantages, and the type of business they are aimed at.
With this information, you can make an objective decision about which is the best option to boost your email marketing campaigns in 2024.
Summary of the Best Alternatives to MailChimp
To start, here is a table to give you a quick overview of the strengths and weaknesses of each platform.
| Platform | Advantages | Disadvantages | Prices* |
| ActiveCampaign | Advanced automation, personalization, and segmentation features. Includes SMS campaigns. | Steep learning curve. No free plan. | The price varies depending on the number of subscribers and features. Lite: $39 / month | 1,000 contacts Plus: $70 / month | 1,000 contacts Professional: $149 / month | 2,500 contacts Enterprise: $259 / month | 2,500 contacts |
| Acumbamail | Easy to use, integration with external applications. Competitive prices. Creation of websites, surveys, SMS, and WhatsApp campaigns. | Fewer advanced features compared to other platforms. Personalization limitations. | Free: up to 2,000 emails / month Basic: €21 / month | 20,000 emails / month PRO: €60 / month | 20,000 emails / month Enterprise: €189 / month | 20,000 emails / month |
| Brevo | Has a free plan. SMS and WhatsApp campaigns. | Limitations in customer support and variety of integrations. | Free: 300 emails/day Starter: €7 / month Business: €15 / month Enterprise: custom |
| HubSpot | All-in-one platform with CRM. Marketing automation. Advanced sales tools. | High price for small businesses. It may be excessive for those who only need email marketing. | Marketing Hub Pro: from €792 / month Marketing Hub Enterprise: from €3,300 / month |
| MailerLite | Intuitive. Good free plans. Pre-built content blocks for email. | Limited advanced features in the free plan. Fewer integration options. Email support limited in the free version. | Prices vary depending on the number of subscribers and features. Free: 1,000 subscribers | 12,000 emails / month Growing business: €9 / month | Unlimited monthly emails Advanced: €19 / month | Unlimited emails |
* Prices at the time of publication of the article
The 5 Best Alternatives to MailChimp
Let’s look at each of the alternative options to the giant MailChimp.
Acumbamail
Acumbamail is our email marketing platform that offers tools to create and manage email, SMS, and WhatsApp campaigns, automate sends, and analyze results.
We are known for our simplicity and affordable prices.
Advantages of using Acumbamail:
- Easy to use. Intuitive interface, ideal for users with no technical experience.
- Competitive prices. The pricing plans are affordable for small and medium-sized businesses.
- Segmentation and automation. Simplicity does not prevent offering basic functions to segment the contact list based on behaviors and automate email flows.
- Integrations. Compatible with various external applications, facilitating data and contact management.
Disadvantages:
- Limited features. Lacks some advanced functionalities offered by more expensive platforms.
- Limited personalization. Fewer customization options compared to more sophisticated competitors.
Recommended for:
Acumbamail is perfect for small and medium-sized businesses and freelancers who are looking for an affordable and easy-to-use solution for their email marketing campaigns.
ActiveCampaign
ActiveCampaign is a well-known platform focused on marketing and sales automation. It stands out in the market for its advanced features.
It includes tools for email marketing, CRM, sales, and marketing automation.
Advantages of using ActiveCampaign:
- Advanced automation. Allows creating complex workflows and tagging users.
- Segmentation and personalization. Offers advanced options to segment and personalize messages based on user behavior and data.
- Integrations. Integrates with more than 300 applications and services, making data synchronization and task automation easier.
Disadvantages:
- Learning curve. The number of advanced features can be overwhelming for new users.
- Cost. Does not offer a free plan and the paid plans can be high for small businesses.
Recommended for:
ActiveCampaign is ideal for medium and large businesses as well as marketing and sales agencies that need advanced automation and personalization tools.
Brevo (formerly Sendinblue)
Brevo is an all-in-one marketing platform that allows businesses to send emails, SMS, and run WhatsApp campaigns.
It offers tools to create and manage contact lists, automate campaigns, and analyze their performance.
Advantages of using Brevo:
- Free plan. Allows sending up to 300 emails daily with unlimited contact storage.
- Multichannel. In addition to email, it allows running SMS and WhatsApp campaigns.
- Easy to use. Intuitive and easy-to-learn interface.
Disadvantages:
- Limited support. Advanced support options are only available in higher plans.
- Limited integrations. Fewer integration options compared to other platforms.
Recommended for:
The target audience of Brevo is small and medium-sized businesses looking for an affordable and easy-to-use solution for their multichannel marketing campaigns.
Comparison between Brevo and Acumbamail
HubSpot
HubSpot is an all-in-one platform that offers tools for CRM, marketing, sales, and customer service.
It can be said to be one of the direct competitors of MailChimp due to the large number of functionalities and integrations it offers.
Advantages of using HubSpot:
- Comprehensive platform. Offers a wide range of tools in one platform.
- Integrated CRM. Facilitates customer relationship management.
- Advanced analytics. Provides detailed data and analytics to optimize campaigns.
Disadvantages:
- High costs. Prices can be high, especially for small businesses.
- Complexity. The large number of functionalities can be excessive for those who only need to run email marketing campaigns.
Recommended for:
HubSpot is aimed at medium and large businesses and marketing agencies looking for a comprehensive solution to manage marketing, sales, and customer service.
MailerLite
MailerLite is the last email marketing platform we will review in this article.
It offers tools to create and manage email campaigns, automate sends, and analyze results.
Advantages of using MailerLite:
- Powerful free plan. Allows sending up to 12,000 monthly emails and having 1,000 free subscribers.
- Easy to use. Intuitive interface, ideal for users with no technical experience.
- Pre-built content blocks. Facilitate the quick creation of attractive emails thanks to pre-designed blocks.
Disadvantages:
- Limited advanced features. Some advanced features are limited in the free plan.
- Limited integrations. Fewer integration options compared to more advanced tools.
Recommended for:
MailerLite is ideal for small businesses and freelancers looking for an affordable and easy-to-use solution for their email marketing campaigns.
Comparison between Mailerlite and Acumbamail
Finally, We Give You the Answers to Find the Best Alternative to MailChimp in 2024
As you have seen, choosing the best email marketing tool depends on your specific needs and your business profile.
In conclusion, here are some questions and answers that will help you find the best alternative to MailChimp.
What features are most important for your business?
If your priority is advanced automation, look for a platform that offers extensive segmentation, personalization, and complex flow options.
If you need an all-in-one solution, choose a platform that combines CRM, sales tools, and marketing automation.
What is your budget?
Evaluate the pricing options of each platform and choose the one that offers the best balance between cost and features.
Don’t forget to consider free and trial plans that allow you to experiment with the platform before committing.
What is your level of experience with email marketing tools?
If you are new to email marketing, look for a platform with an intuitive and easy-to-use interface.
However, if you already have experience, you could opt for a more advanced tool that gives you greater control and customization options.
What type of support and resources do you need?
Make sure the platform offers adequate customer support whether through chat, email, or phone.
It’s important that it has educational resources like tutorials, webinars, and documentation to help you get the most out of the tool. But be careful, as some tools only offer that as support.
How will the platform integrate with your other tools?
Check the integration options with other applications and services you already use in your business, such as CRM, e-commerce platforms, and social media.
By answering these questions, you will surely identify the tool that best suits your needs and allows you to make the most of your email marketing campaigns and generate good results.
