Why You Need a (Good) Graphic Designer in Your Company

Before explaining why you need a graphic designer, let’s start by explaining what a graphic designer is and what they do.

The main reason many companies believe it’s unnecessary to have a graphic designer on their team, or to outsource professional services, probably stems from the (misguided) belief that a designer’s only function is to make things look pretty, and that anyone can do that without any specific knowledge.

Why You Do Need a Good Designer

I don’t know if you’ve noticed, but any profession that has some relation to the arts, however slight, tends to be undervalued, while those with a more technical profile are not.

That’s why it’s very common, especially in the early stages of business development, to tend to do things yourself or have “the nephew who ‘knows how to use Photoshop‘” do it, when ideally you should have a professional who knows what they’re doing, and even more importantly, trust them.

You might be thinking right now: “Okay, but I just want to spend the bare minimum to see if this can work, and if I see that the idea is good and well-received, then I’ll invest.”

To which I reply: You only have one chance to make a good first impression. If your image isn’t polished, believe me, there will be people who won’t take you seriously and therefore you’ll have lost potential clients, who might have been interested in your product or service if that first impression had been better. So are you saving money or losing it?

Obviously, you can’t obsess over your image from the start of your venture. It doesn’t have to be perfect, but it has to be good.

A graphic designer is a visual communicator. That is, the graphic designer will present information visually, developed through a creative process to solve a problem or achieve a specific goal.

There are many creative profiles that are directly enriched by graphic design, so a graphic designer can do many different things, from designing packaging, to illustrating, to art direction or web creation. Think carefully about what kind of work your company needs and will need, and look for a designer with a portfolio that matches those needs, don’t be generic.

What Will a Designer Bring to Your Company?

They Will Make Your Company Look Professional

Having a professional image is essential to earn the trust of your potential clients. And we’re not just talking about having a nice logo and good graphics; it’s something much more transversal, which completely permeates your company, from end to end.

Having a graphic designer will ensure that professional look that will make your potential clients want to be part of your brand, giving you a significant competitive advantage over other companies that don’t.

They Will Save You Time and Money

You are the expert in your business, and a graphic designer is an expert in graphic design. Delegate and spend your time on what you do best.

Do you really have all the time it takes to think of the design idea and learn the basics of a software program to execute it? All to end up with a mediocre result after hours and hours of frustration, when a professional can do that work in a quarter of the time with a much better outcome.

A quality graphic design will become a resource for your company for a long time. However, poor-quality design can negatively impact your business. For example, hiring an amateur to create your logo can be a costly mistake in the long run, as it means that sooner or later you’ll have to do a rebranding, maybe even more than once, which means an extra cost plus all the costs associated with updating your visual identity wherever it appears (business cards, brochures, uniforms, vehicles, etc.)

If you have to do a rebranding, let it be because your business paradigm has changed and you feel your brand no longer represents you, not because you preferred to do it yourself initially.

You Will Achieve Visual Consistency

Having someone who visually immerses themselves in your brand, who breathes with it and understands it, will ensure that all the material they design is consistent.

Creating a unified aesthetic will help your company look credible and legitimate, as consistency will create that credibility. And we’re not just talking about using the same fonts and colors; this consistency also includes the tone, energy, and communication your brand reflects.

They Have the Technical Knowledge

Besides knowing how to use tools like Photoshop or Illustrator, there are many other aspects a graphic designer must master, such as how to send final artwork to print, what color profiles to use depending on the type of piece—designing for social media is not the same as for a billboard. Besides having knowledge about message hierarchy, colors, shapes, fonts… Failing in any of these aspects will make the result less effective.

They Represent You

The graphic designer will be your ambassador in the shadows, the connection to everything your clients see of your brand, the image you project to the world of yourself and your company. If you have a good professional doing the work, it’s normal for your brand image to be good as well.

In short, if you’re hesitating to hire a graphic designer because you’re not sure if the investment will be worth it: Yes, it will be worth it, otherwise, as we’ve explained before, it will be “bread for today and hunger for tomorrow.”