How to Combine Google Ads with Email Marketing to Boost Both Channels

Many digital professionals manage Google Ads campaigns and email marketing as if they were separate worlds. One channel captures traffic; the other, retains customers. But when both work together, the impact multiplies: more conversions, leads of higher quality, and more profitable campaigns.

Tell me, who doesn’t want profitability?

Integrating both strategies is not just a trend. It’s a way to better leverage data, optimize budgets, and create a more cohesive user experience.

In this guide, you’ll learn how to do it step by step, with a strategic and applicable approach for any type of business.

Why is combining Google Ads and Email Marketing the most profitable formula in today’s digital marketing?

For years, brands have treated advertising and email marketing as separate stages of the sales funnel. However, in a context where attention is scarce and competition is fierce, the integration between both channels allows for connecting acquisition, conversion, and loyalty.

👉 Google Ads is the engine for immediate visibility. It allows you to attract users with clear purchase intent and take them to a specific page.

👉 Email marketing, on the other hand, is the channel that keeps that relationship alive: it educates, persuades, and converts over time.

For example, an online store can use Google Ads to attract new visitors interested in a specific product, like barefoot shoes. If these users don’t buy on the first click, they can be added to a remarketing list or subscribe to receive updates. From there, email takes care of nurturing that relationship with useful content, reviews, discounts, and reminders.

The result: less money wasted on clicks that don’t convert and more long-term value for each lead acquired.

Leverage your email marketing data to improve your ads

The data generated by your email campaigns is a goldmine for improving your Google ads. Knowing which topics generate the most interest or which products get the most clicks allows you to design more precise advertising campaigns.

For example, if you notice that emails about “personalized consulting” have a very high open rate, you can create a Google Ads campaign that reinforces that message and directs users to the same offer. Thus, email data serves as a guide to direct your advertising investment.

Use your email metrics as an advertising compass

Analyze which segments of your list respond best to certain messages and replicate that pattern in your ads.

• If your most active subscribers click on tutorials or free guides, try campaigns with an educational focus.
• If those who buy the most come from an email where you send updates, launch ads promoting “exclusive weekly offers.”

Create custom audiences based on behavior

With tools like Google Customer Match, you can upload your subscriber lists and create audiences that already know your brand.

This allows you to:

• Re-engage users who have opened your emails but haven’t purchased.
• Exclude customers who have already purchased from your campaigns, optimizing spending.
• Show personalized messages based on their interaction level.

In short, your email data helps you advertise more intelligently and reduce the cost per conversion.

Let’s look at another way you can use this alliance between Ads and email.

Use Google Ads to capture quality subscribers (not just clicks)

One of the most effective ways to combine both channels is to use Google ads not just to sell, but to grow your email list with qualified leads.

Design ads that attract the right audience

Forget about generic ads. If your goal is to capture subscribers, design ads with a clear and attractive lead magnet[BOLD], such as a guide, a free class, or a discount.

For example: Get the guide on how to start using minimalist footwear without injury.

This type of message attracts a more segmented audience and allows you to filter better for users who are truly interested.

Optimize the landing page to capture qualified emails

Consistency between the ad and the landing page is crucial. If the ad promises a free guide, the page should clearly show the benefit of obtaining it and a simple form.

Some recommendations:

• Visible headline with the main benefit.
• Short form (name + email).
• Direct and visible call to action.

Once the user subscribes, they enter your email marketing ecosystem, where you can nurture them with valuable content and gradually lead them toward conversion.

Within Acumbamail, you can easily create your landing pages to capture leads and sync it with a lead nurturing automation.

Synchronize your campaigns to increase impact

The true power arises when both channels work in coordination. Consistency in messages, timing, and objectives reinforces user trust and improves conversion rates.

Coordinated sequences and remarketing

Imagine a user visits your website from a Google Ads ad but doesn’t complete the purchase. You can set up an automated email sequence that triggers in the following days, reminding that user about the product or providing additional value (e.g., comparisons or testimonials).

At the same time, that same user can receive a remarketing ad on Google that reinforces the email’s message.

The result is a consistent experience that accompanies the user through the funnel, multiplying the chances of conversion.

Maintain consistency between messages and creatives

If your ads talk about “sustainable products made in Spain,” but your emails highlight “seasonal offers,” the user will perceive a disconnect.

Use the same tone, design, and key promises across both channels. This not only reinforces trust but also improves brand recognition and reduces friction.

Measure, analyze, and improve your combined strategy

Without proper measurement, it’s impossible to know if your integration is working. Therefore, you must establish cross-metrics that allow you to analyze the real impact of both strategies.

What cross-metrics should you monitor?

• Conversion Rate of Combined Campaigns: measures how many users who clicked on your ads also interact with your emails or end up purchasing.
• Effective Lead Cost: not just the cost per click, but the cost until acquiring an active subscriber.
• Engagement of Subscribers from Ads: analyze if leads captured from Google have similar or better open and click-through rates than organic ones.

To conclude: Create a complete marketing system that works for you 24/7

Combining Google Ads and email marketing is not just a matter of technology, but of strategy. It’s about understanding that every click can be the beginning of a relationship, and that the data you already have can drastically reduce your advertising spend.

If you limit yourself to paying for traffic, you’re leaving money on the table. But if you capture that traffic, nurture it via email, and re-engage them with relevant messages, you are building a marketing system that works continuously and profitably.

Whether you manage campaigns for clients or lead your own business, start with a small step: connect your email lists with your Google Ads audiences. From there, every optimization will bring you closer to smarter, more profitable, and more human marketing.