Advantages of Using Pop-ups: How to Use Them Effectively

Digital marketing has many facets, and if you’re trying to promote your business, you shouldn’t overlook any of the possible alternatives. That’s why, on this occasion, we want to talk to you about pop-ups, a very effective form of communication that has gained a bad reputation due to its overuse.

What is a pop-up?

It is a pop-up window that appears within a web page, automatically and without the user having to do anything. They generally display information related to the site being visited.

The goal is to lead the user to other places on the web, especially those that can help generate leads, or subscribers for your email marketing campaigns, such as the subscription form.

The pop-up can be aggressive or friendly. We consider it aggressive when it occupies the entire screen and prevents the user from continuing to read, making it very annoying and not recommended. On the other hand, the friendly one manages to deliver the message without bothering the user.

What advantages do you get by using pop-ups on your website?

• You capture the user’s attention no matter what.
• Increase leads and conversions, especially if the pop-up offers the user something they might be interested in (a free ebook, a discounted course, etc.)
• Improve the user experience if they encourage them to take action.
• Reduce the bounce rate by keeping the visitor on the site longer.

Is any pop-up suitable?

The truth is, no. As we mentioned earlier, the overuse of these pop-up windows has led many users to find them annoying.

To make this lead capture system effective, you need to use pop-ups that are friendly, with interesting content for the visitor, that use a CTA to invite action, and above all, you must ensure that it does not reappear if the user has closed the pop-up.

A pop-up that meets these characteristics is not only efficient and can increase the number of conversions, but it also allows users to change their perception of this form of communication.

Using pop-ups on your website coherently helps you and helps others who have a website, since the less invasive they are, the less they will annoy, and users won’t have to resort to blocking pop-ups in their browser.

What if the user can’t see the pop-up?

There are many people who, tired of the overuse of pop-ups in recent years, have them directly blocked. So no matter how much you work on your pop-up, they won’t see it.

To avoid this problem, you can include the pop-up information elsewhere on your website, for example, at the end of articles through a banner. It’s a simple way to continue delivering your message to those who have chosen to block pop-ups.

Using pop-ups correctly benefits everyone. Encourage yourself to use pop-ups on your website as a form of communication, and you’ll soon start seeing the results.