Emoticons and Emojis for Email Marketing You Can Use in Your Campaigns

Avatar photo Pablo Díaz · 12 Feb, 2026 · Graphic Design · 7 min

Emoticonos para Email Marketing que puedes incluir en tus campañas

Today we want to talk to you about how to include emoticons for email in your mass mailing campaigns. Using emojis in your emails and newsletters can be very beneficial to stand out from the rest. We tell you their benefits and how to use them in this post.

The use of emojis or emoticons for email marketing has become a common practice

What used to be called “smileys” for representing positive emotions is now much broader, a world apart. And the so-called emojis have even won over the most reluctant: they add a funny and fresh touch to any SMS, WhatsApp message, or newsletter we send. In email marketing, with this editor, these icons also have their place!

What including emoticons for email can do for your email marketing campaigns

  • They can help you increase the open rate of your emails by adding an emoticon to the subject.
  • Increase the click and conversion rate by having an original, funny, and universal way to connect with your reader. Regardless of their country of origin.
  • Convey a message to your subscriber in a closer way or simply make the text of your email more visually appealing, more pleasant to read.

In Acumbamail: best email marketing tools

The Acumbamail email emoticon editor: choose your favorite, click and paste

The use of emoticons opens up a range of emotions and social marketing possibilities for your project or business since sometimes through simple text some tones and emotions are difficult to convey.

In this article, we tell you the different types of emoticons that exist and in what type of newsletter you can use them. Also, if you want to use them in your next email campaigns, all you need to do is double-click behind the emoticon of your choice and copy it. Paste it where you want it to appear, and that’s it. You can use as many as you want!

Emoticons for email of people, faces, and persons

These emoticons are the ones that most resemble the old “smileys.” They are the most used as they are the most expressive and the ones that most resemble a human face. Imagine the face you would make if you were saying the content of the email out loud and choose. Object emoticons (bags, shoes, lipsticks, etc.) will be very playful if you are a fashion or clothing brand.

😀 😃 😄 😁 😆 😅 😂 🤣 ☺️ 😊 😇 🙂 🙃 😉 😌 😍 🥰 😘 😗 😙 😚 😋 😛 😝 😜 🤪 🤨 🧐 🤓 😎 🤩 🥳 😏 😒 😞 😔 😟 😕 🙁 ☹️ 😣 😖 😫 😩 🥺 😢 😭 😤 😠 😡 🤬 🤯 😳 🥵 🥶 😱 😨 😰 😥 😓 🤗 🤔 🤭 🤫 🤥 😶 😐 😑 😬 🙄 😯 😦 😧 😮 😲 🥱 😴 🤤 😪 😵 🤐 🥴 🤢 🤮 🤧 😷 🤒 🤕 🤑 🤠 😈 👿 👹 👺 🤡 💩 👻 💀 ☠️ 👽 👾 🤖 🎃 😺 😸 😹 😻 😼 😽 🙀 😿 😾 👋 🤚 🖐 ✋ 🖖 👌 🤏 ✌️ 🤞 🤟 🤘 🤙 👈 👉 👆 🖕 👇 ☝️ 👍 👎 ✊ 👊 🤛 🤜 👏 🙌 👐 🤲 🤝 🙏 ✍️ 💅 🤳 💪 🦾 🦵 🦿 🦶 👂 🦻 👃 🧠 🦷 🦴 👀 👁 👅 👄 💋 🩸🧳 🌂 ☂️ 🧵 🧶 👓 🕶 🥽 🥼 🦺 👔 👕 👖 🧣 🧤 🧥 🧦 👗 👘 🥻 🩱 🩲 🩳 👙 👚 👛 👜 👝 🎒 👞 👟 🥾 🥿 👠 👡 🩰 👢 👑 👒 🎩 🎓 🧢 ⛑ 💄 💍 💼

Emoticons for email of food and drink

Ideal if you have a business related to the world of gastronomy or if you are talking about food in your email. They are very colorful and can add a creative touch to your text. You can choose from different fruits, cakes, ice creams, sweets, alcoholic beverages, and even sushi!

🍏 🍎 🍐 🍊 🍋 🍌 🍉 🍇 🍓 🍈 🍒 🍑 🥭 🍍 🥥 🥝 🍅 🍆 🥑 🥦 🥬 🥒 🌶 🌽 🥕 🧄 🧅 🥔 🍠 🥐 🥯 🍞 🥖 🥨 🧀 🥚 🍳 🧈 🥞 🧇 🥓 🥩 🍗 🍖 🦴 🌭 🍔 🍟 🍕 🥪 🥙 🧆 🌮 🌯 🥗 🥘 🥫 🍝 🍜 🍲 🍛 🍣 🍱 🥟 🦪 🍤 🍙 🍚 🍘 🍥 🥠 🥮 🍢 🍡 🍧 🍨 🍦 🥧 🧁 🍰 🎂 🍮 🍭 🍬 🍫 🍿 🍩 🍪 🌰 🥜 🍯 🥛 🍼 ☕️ 🍵 🧃 🥤 🍶 🍺 🍻 🥂 🍷 🥃 🍸 🍹 🧉 🍾 🧊 🥄 🍴 🍽 🥣 🥡 🥢 🧂

Emojis for email of animals and nature

You’ll soften even the hardest heart with these little animals! If you’re talking about animals or the weather, if you’re promoting travel, or if your business logo is represented by one of these animals, they’re for you! You can add them to the subject or in the body of the email if you want to reference your brand, for example, as a nod.

Regístrate gratis Empieza a enviar campañas de email e impulsa tu negocio.

🐶 🐱 🐭 🐹 🐰 🦊 🐻 🐼 🐨 🐯 🦁 🐮 🐷 🐽 🐸 🐵 🙈 🙉 🙊 🐒 🐔 🐧 🐦 🐤 🐣 🐥 🦆 🦅 🦉 🦇 🐺 🐗 🐴 🦄 🐝 🐛 🦋 🐌 🐞 🐜 🦟 🦗 🕷 🕸 🦂 🐢 🐍 🦎 🦖 🦕 🐙 🦑 🦐 🦞 🦀 🐡 🐠 🐟 🐬 🐳 🐋 🦈 🐊 🐅 🐆 🦓 🦍 🦧 🐘 🦛 🦏 🐪 🐫 🦒 🦘 🐃 🐂 🐄 🐎 🐖 🐏 🐑 🦙 🐐 🦌 🐕 🐩 🦮 🐕‍🦺 🐈 🐓 🦃 🦚 🦜 🦢 🦩 🕊 🐇 🦝 🦨 🦡 🦦 🦥 🐁 🐀 🐿 🦔 🐾 🐉 🐲 🌵 🎄 🌲 🌳 🌴 🌱 🌿 ☘️ 🍀 🎍 🎋 🍃 🍂 🍁 🍄 🐚 🌾 💐 🌷 🌹 🥀 🌺 🌸 🌼 🌻 🌞 🌝 🌛 🌜 🌚 🌕 🌖 🌗 🌘 🌑 🌒 🌓 🌔 🌙 🌎 🌍 🌏 🪐 💫 ⭐️ 🌟 ✨ ⚡️ ☄️ 💥 🔥 🌪 🌈 ☀️ 🌤 ⛅️ 🌥 ☁️ 🌦 🌧 ⛈ 🌩 🌨 ❄️ ☃️ ⛄️ 🌬 💨 💧 💦 ☔️ ☂️ 🌊 🌫

Emojis for email of activities and sports

You can use them to talk about sports, if you have a business that sells sportswear, a blog that deals with this theme, or if you want to make some musical reference.

⚽️ 🏀 🏈 ⚾️ 🥎 🎾 🏐 🏉 🥏 🎱 🪀 🏓 🏸 🏒 🏑 🥍 🏏 🥅 ⛳️ 🪁 🏹 🎣 🤿 🥊 🥋 🎽 🛹 🛷 ⛸ 🥌 🎿 ⛷ 🏂 🪂 🏋️ 🏋️‍♂️ 🏋️‍♀️ 🤼 🤼‍♂️ 🤼‍♀️ 🤸‍♀️ 🤸 🤸‍♂️ ⛹️ ⛹️‍♂️ ⛹️‍♀️ 🤺 🤾 🤾‍♂️ 🤾‍♀️ 🏌️ 🏌️‍♂️ 🏌️‍♀️ 🏇 🧘 🧘‍♂️ 🧘‍♀️ 🏄 🏄‍♂️ 🏄‍♀️ 🏊 🏊‍♂️ 🏊‍♀️ 🤽 🤽‍♂️ 🤽‍♀️ 🚣 🚣‍♂️ 🚣‍♀️ 🧗 🧗‍♂️ 🧗‍♀️ 🚵 🚵‍♂️ 🚵‍♀️ 🚴 🚴‍♂️ 🚴‍♀️ 🏆 🥇 🥈 🥉 🏅 🎖 🏵 🎗 🎫 🎟 🎪 🤹 🤹‍♂️ 🤹‍♀️ 🎭 🩰 🎨 🎬 🎤 🎧 🎼 🎹 🥁 🎷 🎺 🎸 🪕 🎻 🎲 ♟ 🎯 🎳 🎮 🎰 🧩

Emoticons for email of travel and places

These emoticons are ideal if you are a travel or transportation company. You have a very varied and complete selection below. In summer, they will be your secret weapon.

🚗 🚕 🚙 🚌 🚎 🏎 🚓 🚑 🚒 🚐 🚚 🚛 🚜 🦯 🦽 🦼 🛴 🚲 🛵 🏍 🛺 🚨 🚔 🚍 🚘 🚖 🚡 🚠 🚟 🚃 🚋 🚞 🚝 🚄 🚅 🚈 🚂 🚆 🚇 🚊 🚉 ✈️ 🛫 🛬 🛩 💺 🛰 🚀 🛸 🚁 🛶 ⛵️ 🚤 🛥 🛳 ⛴ 🚢 ⚓️ ⛽️ 🚧 🚦 🚥 🚏 🗺 🗿 🗽 🗼 🏰 🏯 🏟 🎡 🎢 🎠 ⛲️ ⛱ 🏖 🏝 🏜 🌋 ⛰ 🏔 🗻 🏕 ⛺️ 🏠 🏡 🏘 🏚 🏗 🏭 🏢 🏬 🏣 🏤 🏥 🏦 🏨 🏪 🏫 🏩 💒 🏛 ⛪️ 🕌 🕍 🛕 🕋 ⛩ 🛤 🛣 🗾 🎑 🏞 🌅 🌄 🌠 🎇 🎆 🌇 🌆 🏙 🌃 🌌 🌉 🌁

Emojis for email marketing of objects

Add them to your emails to reference money, technology (mobiles, computers, TV, etc.), or some educational topic. For example, if you want to promote school supplies or in September run a campaign that references back to school.

⌚️ 📱 📲 💻 ⌨️ 🖥 🖨 🖱 🖲 🕹 🗜 💽 💾 💿 📀 📼 📷 📸 📹 🎥 📽 🎞 📞 ☎️ 📟 📠 📺 📻 🎙 🎚 🎛 🧭 ⏱ ⏲ ⏰ 🕰 ⌛️ ⏳ 📡 🔋 🔌 💡 🔦 🕯 🪔 🧯 🛢 💸 💵 💴 💶 💷 💰 💳 💎 ⚖️ 🧰 🔧 🔨 ⚒ 🛠 ⛏ 🔩 ⚙️ 🧱 ⛓ 🧲 🔫 💣 🧨 🪓 🔪 🗡 ⚔️ 🛡 🚬 ⚰️ ⚱️ 🏺 🔮 📿 🧿 💈 ⚗️ 🔭 🔬 🕳 🩹 🩺 💊 💉 🩸 🧬 🦠 🧫 🧪 🌡 🧹 🧺 🧻 🚽 🚰 🚿 🛁 🛀 🧼 🪒 🧽 🧴 🛎 🔑 🗝 🚪 🪑 🛋 🛏 🛌 🧸 🖼 🛍 🛒 🎁 🎈 🎏 🎀 🎊 🎉 🎎 🏮 🎐 🧧 ✉️ 📩 📨 📧 💌 📥 📤 📦 🏷 📪 📫 📬 📭 📮 📯 📜 📃 📄 📑 🧾 📊 📈 📉 🗒 🗓 📆 📅 🗑 📇 🗃 🗳 🗄 📋 📁 📂 🗂 🗞 📰 📓 📔 📒 📕 📗 📘 📙 📚 📖 🔖 🧷 🔗 📎 🖇 📐 📏 🧮 📌 📍 ✂️ 🖊 🖋 ✒️ 🖌 🖍 📝 ✏️ 🔍 🔎 🔏 🔐 🔒 🔓

Emoticons for email marketing of symbols

These emoticons are useful as complements. They are less expressive but work very well if you want your email to be original. You will surely end up using hearts more than once (be careful, consider the message you want to convey, the type of business, and the clients you are addressing). Clocks, for example, can be useful if you want to reference a limited-time offer.

💟 ☮️ ✝️ ☪️ 🕉 ☸️ ✡️ 🔯 🕎 ☯️ ☦️ 🛐 ⛎ ♈️ ♉️ ♊️ ♋️ ♌️ ♍️ ♎️ ♏️ ♐️ ♑️ ♒️ ♓️ 🆔 ⚛️ 🉑 ☢️ ☣️ 📴 📳 🈶 🈚️ 🈸 🈺 🈷️ ✴️ 🆚 💮 🉐 ㊙️ ㊗️ 🈴 🈵 🈹 🈲 🅰️ 🅱️ 🆎 🆑 🅾️ 🆘 ❌ ⭕️ 🛑 ⛔️ 📛 🚫 💯 💢 ♨️ 🚷 🚯 🚳 🚱 🔞 📵 🚭 ❗️ ❕ ❓ ❔ ‼️ ⁉️ 🔅 🔆 〽️ ⚠️ 🚸 🔱 ⚜️ 🔰 ♻️ ✅ 🈯️ 💹 ❇️ ✳️ ❎ 🌐 💠 Ⓜ️ 🌀 💤 🏧 🚾 ♿️ 🅿️ 🈳 🈂️ 🛂 🛃 🛄 🛅 🚹 🚺 🚼 🚻 🚮 🎦 📶 🈁 🔣 ℹ️ 🔤 🔡 🔠 🆖 🆗 🆙 🆒 🆕 🆓 0️⃣ 1️⃣ 2️⃣ 3️⃣ 4️⃣ 5️⃣ 6️⃣ 7️⃣ 8️⃣ 9️⃣ 🔟 🔢 #️⃣ *️⃣ ⏏️ ▶️ ⏸ ⏯ ⏹ ⏺ ⏭ ⏮ ⏩ ⏪ ⏫ ⏬ ◀️ 🔼 🔽 ➡️ ⬅️ ⬆️ ⬇️ ↗️ ↘️ ↙️ ↖️ ↕️ ↔️ ↪️ ↩️ ⤴️ ⤵️ 🔀 🔁 🔂 🔄 🔃 🎵 🎶 ➕ ➖ ➗ ✖️ ♾ 💲 💱 ™️ ©️ ®️ 〰️ ➰ ➿ 🔚 🔙 🔛 🔝 🔜 ✔️ ☑️ 🔘 🔴 🟠 🟡 🟢 🔵 🟣 ⚫️ ⚪️ 🟤 🔺 🔻 🔸 🔹 🔶 🔷 🔳 🔲 ▪️ ▫️ ◾️ ◽️ ◼️ ◻️ 🟥 🟧 🟨 🟩 🟦 🟪 ⬛️ ⬜️ 🟫 🔈 🔇 🔉 🔊 🔔 🔕 📣 📢 👁‍🗨 💬 💭 🗯 ♠️ ♣️ ♥️ ♦️ 🃏 🎴 🀄️ 🕐 🕑 🕒 🕓 🕔 🕕 🕖 🕗 🕘 🕙 🕚 🕛 🕜 🕝 🕞 🕟 🕠 🕡 🕢 🕣 🕤 🕥 🕦 🕧

I hope you loved our emoticon editor. Start using it in all your communications and in your Email Marketing campaigns! Share it with your friends or anyone you think might be interested. Using emoticons for email can help enrich your campaigns.

Save this article among your favorites to access this emoji editor whenever you need it. And if you need email marketing software, you know.

https://www.youtube.com/watch?v=_udJxrXjm0c
Avatar photo
Escrito por Pablo Díaz Sr Marketing Specialist in Acumbamail. Product & Content enthusiast. Follow Linkedin