Keys to Choosing a Good Email Template
Ignacio Arriaga · 19 May, 2026 · Alternatives · 2 min
keys to choosing a good email template. If your email design fails, your entire strategy can fail with it.choosing a good email template for your campaigns.
#1 – The purpose of the email
depending on the purpose of the emailwhat is the goal of my campaign?Newsletter
deliver information of interest to your audienceit is a type of email that contains a lot of informationhighlight it at the beginning of the emailideally, convey a single idea per email
Lead generation campaign
allow the CTAs to stand outit is very important that there is only one objective
Promotional campaign
the email should not become a marketplace.encourage a sense of urgencycopies
Seasonal campaigns
can be effective for a Christmas campaign, Black Friday, or summer saleswith the codes of each season.the resources the user expects to findtypical visual elements of the season
#2 – Segmentation
Escrito por Ignacio Arriaga
