Learn how to create email-marketing campaigns and discover one of the most profitable channels to boost your business.
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Email-marketing campaigns are emails sent to a subscriber list in bulk, with a specific purpose, which may be commercial, informative or educational, etc.
This is a direct marketing channel that allows you to keep in touch with customers or potential customers interested in receiving news about your brand or company in their inbox.
As subscribers need to give permission to receive these emails, this is a very effective channel as they show a high level of interest in your products or services.
Email marketing campaigns have many benefits, the top ones are:
Email is one of the marketing channels that offers the highest return, reaching up to 50 dollars for each one invested in certain sectors. What’s more, it is also a fixed-cost channel, regardless of seasonality or competition, making it a safe investment.
Unlike other advertising media, it allows you to establish a conversation with your subscribers, improving the ability to communicate with them and, then, enjoying greater loyalty.
Combined with other acquisition channels, a good email-marketing strategy will help you improve your conversions and, as such, improve your business’s performance.
It represents the perfect marketing channel to keep your customers up to date about all the latest news from your brand.
If you have decided to start sending email campaigns, you just have to follow these steps:
You can periodically send the usual newsletters to share your company's news and thus consistently maintain interaction with your users over time.
RSS campaigns allow you to automatically send campaigns whenever there is new content in your RSS feed. You can send the latest posts from your blog and even configure them so that the images you add to your texts are also sent.
Automated email workflows allow you to automatically send emails to subscribers who meet certain conditions. You can use this type of campaign to send an automated email after a subscriber opens a previous email campaign, subscribes to a list, or even to send them a birthday wish.
A/B Testing Campaigns allow you to send several different designs at the same time to see which option gets the best results. Each design will be tested with a small section from your list and the tool will assess which works best in real time, and send that version to the remainder of your list.
Creating emails campaigns with our tool couldn’t be easier. All you need to do is follow these steps:
Sign up for your free account and explore the tool with zero obligations by clicking here.
Import your subscribers or add one of our sign-up forms on your website.
Customize one of out of +850 templates from our drag and drop email editor to create a polished design within minutes, without the need of having design or HTML code knowledge.
Send your campaign to the entire list or to a segment.
View and analyse results to optimise your future campaigns and improve your results.
You might be interested: Email Marketing Software · Bulk SMS · Landing Pages · Online surveys
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