Anchor Text - What is an Anchor Text?

An Anchor Text or anchor text is the visible text of a link or hyperlink that indicates to the user and search engines where the link leads.
The structure of an anchor text in HTML tags is as follows:
<a href=”https://url-of-the-link”>ANCHOR TEXT </a>

Types of Anchor Text

According to their typology, we find the following types of anchor texts in links:


These are those in which the anchor text of the link is the same as the URL they reference. For example:


These are links that use some unspecific word that provides little information about the route it follows, such as, for example, click here.

With a Keyword or Keyword

These are anchor texts intended to indicate a related keyword that helps the SEO positioning of the destination page. For example: Email marketing.


It is the name of a brand or website without the complete URL. For example: Acumbamail.

The importance of Anchor Text in SEO positioning

One of the most important factors for the SEO positioning of a web page is the external links from other sites that point to it. The fact that anchor texts refer to a Keyword or keyword can help the page's positioning in that specific search.
The fact of obtaining external links with keywords as Anchor Text is known as Linkbuilding.
This practice should be natural, as Google penalizes suspicious links that have been purchased or are not natural.