Verifying your domain as a sender with these verification protocols is important so that email managers identify you as legitimate and your campaigns are not classified as spam. With Acumbamail you can easily configure them.
It is a protocol considered essential for large email providers (Gmail, Yahoo, etc.) that ensures that the sender of the campaigns is legitimate and avoids fraudulent sending.
This protocol serves to link the server from which the email was sent with each email sent. This cryptographic signature, in addition to identifying a valid sender, ensures that the email has not been manipulated during the transmission of the shipment.
The open rate is one of the key metrics for email marketing campaigns to be successful and profitable. It is very difficult for a shipment without a sender verified by the DMARC and DKIM protocols to reach the recipients' inbox and therefore obtain an adequate open rate.
If you have questions about how to carry out this process in Acumbamail, contact us and we will help you.
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