Resources
Free ROI (Return on Investment) calculator
Calculate the return on investment of your marketing actions with this free calculator.
Resources
Calculate the return on investment of your marketing actions with this free calculator.
ROI formula: ((Revenue - Investment) / Investment) x 100
ROI
400.00%
Net profit
400.00 €
Return on € invested
5.00x
Tools
Tool to calculate ROAS (revenue/spend) using only ad investment
ROI (Return on Investment) measures the profit or loss generated by an investment in relation to its cost. It is calculated by subtracting the cost of the investment from the revenue obtained, dividing the result by the cost of the investment, and multiplying by 100. For example, if you invest €1,000 and generate €3,000 in revenue, your ROI is 200%.
A positive ROI already indicates that the investment is profitable, but as a general guideline, an ROI of 100% or higher is considered a solid result in digital marketing. The optimal value depends on the sector, the channel, and the business's profit margin. In email marketing, the average industry ROI typically exceeds 3,600%, making it one of the most efficient channels.
ROAS measures only the return generated by advertising spending, without considering other business costs such as production, logistics, or personnel. ROI is broader and includes all associated costs, thus offering a more realistic view of profitability. ROAS is used to optimize campaigns; ROI is used to evaluate the financial health of a strategy.
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