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Calculate the engagement rate of any social media account. Enter the data for a post or the average of your publications to find out your interaction level.
Formula: ((Likes + Comments + Shares) / Followers) x 100
Engagement Rate
2.20%
Total interactions
220
Rating
Medium
Reference benchmarks
The engagement rate is the percentage of interactions a piece of content receives relative to the number of followers. It measures how much your audience interacts with your posts and is one of the most important indicators in social media marketing.
On Instagram, an engagement rate between 1% and 3% is considered normal. Between 3% and 6% is good, and above 6% is excellent. Smaller accounts tend to have higher rates than larger ones.
It is useful for evaluating the quality of an audience (not just quantity), comparing accounts before influencer collaborations, measuring the performance of your content strategy and detecting accounts with fake followers (very low engagement relative to followers).
Yes. The formula is universal and works for Instagram, TikTok, LinkedIn, X (Twitter), Facebook and any other platform. You only need the follower and interaction data.
Engagement on social media helps you identify which content resonates best with your audience. Those same topics and formats tend to work well in your email marketing campaigns. Furthermore, social media is a key channel for attracting subscribers to your email list.
No. It is completely free and does not require registration.
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