Resources
Free CPM (Cost Per Thousand Impressions) calculator
Calculate the cost per thousand impressions of your advertising campaigns with this free calculator.
Resources
Calculate the cost per thousand impressions of your advertising campaigns with this free calculator.
CPM
0 €
CPM formula: (Advertising Expenditure / Impressions) x 1000
Tools
Tool to calculate customer acquisition cost using marketing investment only
CPM (Cost Per Thousand Impressions) indicates how much it costs to show an ad 1,000 times. It is calculated by dividing the total cost of the campaign by the number of impressions and multiplying by 1,000. For example, if you invest €200 and get 100,000 impressions, your CPM is €2.
It depends on the channel and the sector. In Meta Ads, the average CPM usually ranges between €5 and €15. In programmatic display, it can be less than €2. In general, a low CPM is desirable in branding campaigns, but it should be combined with engagement metrics to assess the true quality of the reach.
CPM is more suitable when the goal is to maximize visibility and brand awareness, as you pay for exposure regardless of clicks. CPC makes more sense when you're looking for direct traffic or conversions. For retargeting campaigns or product launches, CPM is usually the most efficient option.
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