Newsletter - What is a Newsletter?

A newsletter is a regular publication of informative nature, distributed via email to people who have previously subscribed.
Normally, it has a determined periodicity, which can be daily, weekly, monthly, etc. The articles in a newsletter usually consist of content relevant to the brand and the field in which it operates.
Subscribers are individuals who have shown interest in your brand or business and have requested to receive periodic information about it.

What are the benefits of sending newsletters for companies?

Sending a newsletter can provide various advantages to companies and businesses. Among others:

  • Subscribers are potential customers who have shown interest in your brand, product, or service and have actively requested to receive regular information

  • It represents a very direct communication with people interested in your business or industry

  • It creates strong customer loyalty if you provide good content

  • You can promote news and offers from your company to people interested in them

  • You can drive traffic to your website, blog, or social media

  • The conversion rate is substantially higher than in other channels such as social media

  • You can segment your lists and personalize the deliveries so that they are only received by the subscribers who are most interested

What should a good newsletter include?

By following best practices, you will avoid spam filters and increase the chances of reaching your subscribers' inboxes, achieving a higher open rate. Some tips for creating an effective newsletter are:

  • Offer quality content

  • Strive to be clear and concise

  • Include a CTA (Call to action) to direct the user where you want (a landing page, your website, your blog, a specific offer…)

  • Take care of the message and design, and above all, make it responsive so that it can be properly viewed on all devices

  • Include your contact information and an unsubscribe link

Related words:Email Marketing  ·  Churn Rate  ·  Soft Bounce  ·  Inbound Marketing  ·  Ecommerce