A KPI is a data or metric that has been established as a goal to be achieved within a specified time.
They can refer to revenue, conversions, visits, social interactions, or any other data marked as key in the development of a strategy.
Its use is very common in Digital Marketing to determine if the investment in the actions being carried out is generating the expected performance or if optimization is required.
How to choose KPIs?
In online marketing, we have a multitude of tools and data at our disposal for measurement.
The fact of choosing these key points precisely facilitates the management of this data, focusing on those that are key to our business model. It is worth taking into account when deciding:
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That they are accurately measurable
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That they are a relatively easy number to manage (between 4 and 10 is advisable)
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That they are realistically achievable
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That they are automatically collected and easy to consult
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That they are relevant to the company's growth
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That they are temporary, in order to compare between different stages
Common types of KPIs in online marketing
Some of the most common KPIs in digital marketing are:
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Page views
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Unique visitors
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Open rate
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Bounce rate
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Churn Rate
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Completed forms
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Subscribers to email lists
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CPC (cost per click)
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CPA (Cost per Acquisition)
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Number of leads generated
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CTR (Click Through Rate)
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Conversions
Advantages of using KPIs
Establishing these key points and measuring them over time facilitates budget management and optimization, as it allows you to know based on the most important data if the marketing actions are meeting the expectations and requirements to remain profitable.