{"id":90,"date":"2013-09-12T09:16:06","date_gmt":"2013-09-12T08:16:06","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=90"},"modified":"2022-08-06T17:38:15","modified_gmt":"2022-08-06T15:38:15","slug":"uso-de-simbolos-unicode-en-el-asunto-email","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/uso-de-simbolos-unicode-en-el-asunto-email\/","title":{"rendered":"Uso de iconos en el asunto de los emails"},"content":{"rendered":"<p style=\"text-align: left;\">El uso de emoticonos o emojis en el asunto se ha convertido en una pr\u00e1ctica habitual en el campo del <a href=\"https:\/\/acumbamail.com\/email-marketing\/\">email marketing<\/a>. Estos s\u00edmbolos son caracteres UTF-8 que la mayor\u00eda de los receptores de correo conocidos son capaces de interpretar sin ning\u00fan tipo de problema. Para poder utilizarlos en tus campa\u00f1as en Acumbamail, \u00fanicamente tienes que copiar el s\u00edmbolo que quieras utilizar y pegarlo en en el campo &#8220;Asunto&#8221; de la misma.<\/p>\n\n<h2>Iconos en el asunto del email<\/h2>\n<p>En este enlace te mostramos un <a href=\"https:\/\/acumbamail.com\/blog\/emoticonos-para-tus-campanas-de-email-marketing\/\">listado de emoticonos<\/a> que puedes copiar y pegar directamente y que te servir\u00e1n para darle un toque divertido a los asuntos de tus emails.<\/p>\n<p>En acumbamail permitimos enviar tanto emoticonos como s\u00edmbolos unicode. A continuaci\u00f3n te mostramos una lista de los s\u00edmbolos unicode que puedes enviar en tu campa\u00f1a:<\/p>\n<p style=\"font-size: 30px; line-height: 50px;\">\u2708&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u263a&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2611&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2721&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2728&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2733&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u260e&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2744&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2600<br \/>\n\u27bf&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2747&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2639&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2709&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2620&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u26f2&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2604&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u271d&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u262e<br \/>\n\u2721&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2622&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2623&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2668&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2601&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u270c&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u261d&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u23f0&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u262a&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2602&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u270f&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u23f0&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u231a&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2198&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2199&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2614&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2615&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u23f3<br \/>\n\u2603&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u261b&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u27a1&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u262f&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2763&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2764&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2705&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u270a&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u270b<br \/>\n\u274e&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u274c&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2753&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2712&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2702&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u270d&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2626&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2648&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2649<br \/>\n\u264a&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u264b&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u264c&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u264d&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u264e&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u264f&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2650&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2651&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2652<br \/>\n\u2653&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u3299&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u3297&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u303d&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u3030&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u26fd&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u26fa&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u26f5&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u26f3<br \/>\n\u26f2&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u26ea&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u26d4&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u26c5&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u26c4&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u26be&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u26bd&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u203c&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2049<br \/>\n\u2139&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2195&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2196&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2197<\/p>\n<p>Y s\u00f3lo algunos colorean estos iconos:<\/p>\n<p style=\"font-size: 30px; line-height: 50px;\">\u266c&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2606&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2605&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u271f&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2722&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2723&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2724&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2725&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2726&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2727<br \/>\n\u2729&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u272a&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u272b&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u272c&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u272d&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u272e&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u272f&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2730&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2731&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2732<br \/>\n\u2734&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2736&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2739&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u273b&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2660&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u263b&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u266b&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2612&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u25d1&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2741<br \/>\n\u2742&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2743&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2745&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u27bc&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u27bd&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u27be&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2746&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2748&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2749&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u274a<br \/>\n\u274b&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u2664&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2624&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u266a&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2640&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2729&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2714&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2642&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2605&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u267a<br \/>\n\u2716&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2766&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u265b&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2741&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u265d&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2740&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u262d&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u265e&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u273f&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u263c<br \/>\n\u261a&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2658&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u273e&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u263e&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2656&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u273d&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2791&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2627&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u261f&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u265f<br \/>\n\u2665&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u273a&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2625&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2655&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2735&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2706&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2711&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2713&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2714&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2715<br \/>\n\u2716&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2717&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2718&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2719&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u271a&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u271b&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u274d&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2755&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2761&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2762<br \/>\n\u2767&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2768&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2769&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u276a&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u276b&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u276c&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u276d&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u276e&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u276f&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2774<br \/>\n\u2775&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2794&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2795&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2796&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2797&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2799&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u279a&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u279b&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u279c&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u279d<br \/>\n\u279e&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u279f&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u27a0&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u27a2&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u27a3&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u27a4&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u27a6&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u27a7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u27a8&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u27a9<br \/>\n\u27aa&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u27ab&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u27ac&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u27ad&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u27ae&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u27af&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u27b0&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u27b1&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u27b2&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u27b3<br \/>\n\u27b4&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u27b5&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u27b6&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2609&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2607&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2608&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2621&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2720&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u260a&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u260b<br \/>\n\u260c&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u260d&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2641&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2707&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2723&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u261e&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u261c&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u271c&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u271b&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2765<br \/>\n\u262c&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u262b&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2628&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2701&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2703&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2704&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u270e&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2710&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2742&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2749<br \/>\n\u2746&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2645&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2647&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2646&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2659&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u265f&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2654&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2655&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2656&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2657<br \/>\n\u2658&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u265a&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u265b&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u265c&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u265d&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u265e&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2297&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u00ae&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u00a9&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u2194<\/p>\n<p>Para comprobar el impacto de este tipo de elementos en las campa\u00f1as, hemos pedido permiso a uno de nuestros clientes para poder realizar un experimento en uno de sus env\u00edos. Hemos dividido el env\u00edo inicial en dos mitades, incluyendo unos iconos en el asunto en la mitad de ellos y elimin\u00e1ndolo en los restantes. A continuaci\u00f3n, utilizando las estad\u00edsticas que nos proporciona Acumbamail, &nbsp;vemos el impacto que ha tenido en las aperturas:<!--more--><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-104 aligncenter\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2013\/09\/aperturas-simbolos.png\" alt=\"aperturas-simbolos\" width=\"553\" height=\"388\"><\/p>\n<p>Vemos que se ha producido un aumento considerable de las aperturas, en torno al 5%. A continuaci\u00f3n vemos los datos en cuanto a n\u00famero de clicks:<\/p>\n<p style=\"text-align: center;\"><em id=\"__mceDel\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-107 aligncenter\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2013\/09\/aperturas-clicks.png\" alt=\"aperturas-clicks\" width=\"549\" height=\"418\"><\/em><\/p>\n<p>Como podemos ver, la diferencia en el n\u00famero de aperturas no se traduce en un aumento proporcional en el n\u00famero de clicks. La conclusi\u00f3n que podemos obtener es que, al ser una cosa relativamente nueva, los iconos llaman la atenci\u00f3n de la gente y la llevan a pulsar en el email, pero el contenido no engancha lo suficiente como para producir un aumento en el n\u00famero de clicks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El uso de emoticonos o emojis en el asunto se ha convertido en una pr\u00e1ctica habitual en el campo del email marketing. Estos s\u00edmbolos son caracteres UTF-8 que la mayor\u00eda de los receptores de correo conocidos son capaces de interpretar sin ning\u00fan tipo de problema. Para poder utilizarlos en tus campa\u00f1as en Acumbamail, \u00fanicamente tienes [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17037,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1633],"tags":[],"class_list":["post-90","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-primeros-pasos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Uso de iconos en el asunto de los emails - Acumbamail<\/title>\n<meta name=\"description\" content=\"El uso de iconos en el asunto se ha convertido en una pr\u00e1ctica habitual en el campo del email marketing, pero... \u00bfes recomendable su uso?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acumbamail.com\/blog\/uso-de-simbolos-unicode-en-el-asunto-email\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uso de iconos en el asunto de los emails - Acumbamail\" \/>\n<meta property=\"og:description\" content=\"El uso de iconos en el asunto se ha convertido en una pr\u00e1ctica habitual en el campo del email marketing, pero... \u00bfes recomendable su uso?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acumbamail.com\/blog\/uso-de-simbolos-unicode-en-el-asunto-email\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Acumbamail\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Acumbamail\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-12T08:16:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-06T15:38:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2013\/09\/simbolos-unicode.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ignacio Arriaga\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2013\/09\/simbolos-unicode.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@acumbamail\" \/>\n<meta name=\"twitter:site\" content=\"@acumbamail\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ignacio Arriaga\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/acumbamail.com\/blog\/uso-de-simbolos-unicode-en-el-asunto-email\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/uso-de-simbolos-unicode-en-el-asunto-email\/\"},\"author\":{\"name\":\"Ignacio Arriaga\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/ed5753d0028c07df5085ccfbde5ac37a\"},\"headline\":\"Uso de iconos en el asunto de los emails\",\"datePublished\":\"2013-09-12T08:16:06+00:00\",\"dateModified\":\"2022-08-06T15:38:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/uso-de-simbolos-unicode-en-el-asunto-email\/\"},\"wordCount\":1530,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/uso-de-simbolos-unicode-en-el-asunto-email\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2013\/09\/simbolos-unicode.svg\",\"articleSection\":[\"Email marketing: Primeros pasos\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/acumbamail.com\/blog\/uso-de-simbolos-unicode-en-el-asunto-email\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/acumbamail.com\/blog\/uso-de-simbolos-unicode-en-el-asunto-email\/\",\"url\":\"https:\/\/acumbamail.com\/blog\/uso-de-simbolos-unicode-en-el-asunto-email\/\",\"name\":\"Uso de iconos en el asunto de los emails - 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