{"id":774,"date":"2021-03-10T10:32:00","date_gmt":"2021-03-10T09:32:00","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=774"},"modified":"2025-03-18T13:53:10","modified_gmt":"2025-03-18T12:53:10","slug":"la-creatividad-en-el-marketing-digital-2","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/la-creatividad-en-el-marketing-digital-2\/","title":{"rendered":"La creatividad en el marketing digital"},"content":{"rendered":"<p>Casos; ideas transversales entre la <strong>publicidad<\/strong> tradicional, las experiencias y la web; lo m\u00e1s importante es inspirarse y ponerle <strong>creatividad<\/strong> a las acciones de <strong>marketing digital<\/strong>.<\/p>\n<p>Entre tantos mensajes, plataformas y actividades, el reto de la <strong>publicidad<\/strong> sigue siendo el mismo: ser relevante y destacar. Para lograrlo hay que ser diferentes. Es clave poder estudiar la competencia, ver qu\u00e9 hacen, e intentar hacer cosas distintas o presentarlas de una manera diferente a como lo hacen ellos. Salir de la caja, como suelen decir los creativos.<\/p>\n<h2>Creatividad y Email Marketing<\/h2>\n<p>Pensar fuera de la caja sigue siendo clave para <strong>conectar con las audiencias<\/strong> y ganar mercado. En Internet, es la clave para destacar entre tantos contenidos. Como dijo <a href=\"https:\/\/twitter.com\/huss87\" target=\"_blank\" rel=\"noopener noreferrer\">Hugo G\u00f3mez<\/a> en el <em>Social Media Marketing Day (#SMMDay)<\/em>, cuando hablamos de <strong>marketing digital<\/strong> suelen abundar los palabros y los datos, y el gran ausente es muchas veces la <strong>creatividad<\/strong>.<\/p>\n<p>Por eso queremos hablar hoy de acciones digitales creativas que han logrado conectar con diferentes audiencias,\u00a0en varios niveles:<\/p>\n<ul>\n<li>Uno que present\u00f3 <a href=\"https:\/\/twitter.com\/huss87\" target=\"_blank\" rel=\"noopener noreferrer\">Hugo<\/a> en el <em>#SMMDay<\/em>, ejemplo de una <strong>estrategia creativa<\/strong> involucrando a los <a href=\"http:\/\/economia.elpais.com\/economia\/2014\/09\/19\/actualidad\/1411143896_418235.html\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Youtubers<\/em><\/a> m\u00e1s influyentes para posicionar contenidos relevantes que logren avances positivos a una importante causa social: la denuncia de la violencia de g\u00e9nero.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/6M50oD9iWFA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<ul>\n<li>Tambi\u00e9n presentado por Hugo, una actividad diferente en <a href=\"https:\/\/instagram.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Instagram<\/em><\/a> para sorprender a los usuarios en la que sus creaciones fueron protagonistas:<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/B3UW5AXwWUQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<ul>\n<li>Mira <a href=\"http:\/\/los40.com\/los40\/2015\/01\/28\/tecnologia\/1422444561_429110.html\" target=\"_blank\" rel=\"noopener noreferrer\">esta app creada para transformar tus fotos de <em>Instagram<\/em> en tatuajes temporales<\/a>.<\/li>\n<li>Anuncios conjuntos que muestran que es posible que varias marcas convivan en un mismo espacio. Es el uso de un <em><strong>spot<\/strong> <\/em>tradicional, de una forma innovadora.<\/li>\n<li><span style=\"font-size: 16px;\"><a href=\"http:\/\/www.codigosocial.es\/el-humor-un-recurso-que-funciona-en-las-redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Los que se basan en el humor<\/a>.\u00a0<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Los que apelan a las emociones:\u00a0<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/aqbr2HbhPuw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<ul>\n<li>Experimentos sociales que nos gustar\u00eda mucho que fueran cada vez con gente m\u00e1s real:<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/IpbDHxCV29A\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/li>\n<\/ul>\n<ul>\n<li>Un ejemplo muy viejo pero muy bueno que queremos mostrar de un caso basado en la interacci\u00f3n con usuarios que seguro ya conoc\u00e9is. Banco Galicia dio la oportunidad al p\u00fablico de ir definiendo la historia de Marcos y Claudia:<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/IBudYcoN4BY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Todos estos ejemplos son aplicables a diversas actividades y al<a title=\"Pymes interactivas\" href=\"https:\/\/acumbamail.com\/email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong> email marketing<\/strong><\/a>. La<strong> creatividad<\/strong> es clave para crear <strong>contenidos atractivos<\/strong> y contar historias.<\/p>\n<p><em>Recuerda: T\u00fa creas el contenido. Nosotros lo enviamos.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Casos; ideas transversales entre la publicidad tradicional, las experiencias y la web; lo m\u00e1s importante es inspirarse y ponerle creatividad a las acciones de marketing digital. Entre tantos mensajes, plataformas y actividades, el reto de la publicidad sigue siendo el mismo: ser relevante y destacar. Para lograrlo hay que ser diferentes. Es clave poder estudiar [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":17237,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La creatividad en el marketing digital<\/title>\n<meta name=\"description\" content=\"Ideas transversales entre la publicidad tradicional, las experiencias y la web; creatividad en el marketing digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acumbamail.com\/blog\/la-creatividad-en-el-marketing-digital-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La creatividad en el marketing digital\" \/>\n<meta property=\"og:description\" content=\"Casos; 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