{"id":636,"date":"2015-01-28T18:35:07","date_gmt":"2015-01-28T17:35:07","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=636"},"modified":"2022-07-27T09:22:37","modified_gmt":"2022-07-27T07:22:37","slug":"timing-para-una-campana-de-email-marketing-de-san-valentin","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/timing-para-una-campana-de-email-marketing-de-san-valentin\/","title":{"rendered":"Timing para una campa\u00f1a de email marketing de San Valent\u00edn"},"content":{"rendered":"

\u00bfCu\u00e1les son las tendencias de compras online en San Valent\u00edn<\/a>?, \u00bfc\u00f3mo plantear una campa\u00f1a de email marketing de San Valent\u00edn<\/a>? y lo m\u00e1s complicado… \u00bfcu\u00e1ndo empezar la campa\u00f1a y determinar los d\u00edas claves en los que hay que enviar emails y promociones a mis clientes? Continuando con nuestro af\u00e1n de ayudarte a mejorar tus resultados, aqu\u00ed te planteamos un buen timing para una campa\u00f1a de email marketing de San Valent\u00edn. <\/strong><\/p>\n

<\/p>\n

Precampa\u00f1a<\/h2>\n

(\u00faltima semana de enero)<\/h4>\n

Es el momento de comenzar a tantear el terreno y a sensibilizar a tus clientes para recordarles que se acerca el D\u00eda de San Valent\u00edn<\/strong> y que tienes productos ideales para regalar en esas fechas. Muestra el lado m\u00e1s tierno de tu negocio con los posibles regalos que pueden encontrar en tu tienda online para regalar a novios, novias, maridos y mujeres.<\/p>\n

En caso de tener tu base de datos debidamente organizada y puedas diferenciar entre tus suscriptores hombres y tus suscriptoras mujeres, te recomiendo enviar un newsletter debidamente segmentado con regalos para hombres o mujeres respectivamente. Incluso, si consigues una segmentaci\u00f3n por edad, puedes buscar regalos m\u00e1s acordes seg\u00fan este otro dato.<\/p>\n

Lanzamiento de campa\u00f1a<\/h2>\n

(primera semana de febrero)<\/h4>\n

La mayor parte de las compras se realizan en esta semana por lo que ser\u00e1 el momento id\u00f3neo para enviar las ofertas especiales de tu tienda online para San Valent\u00edn<\/strong>. Algunas ideas para llamar la atenci\u00f3n de tus clientes en este momento son:<\/p>\n

    \n
  • Bajar precios.<\/li>\n
  • Ofrecer un pack de regalo con productos de tu tienda (Por ejemplo un abrigo) pero con otro elemento m\u00e1s rom\u00e1ntico y propio de estas fechas como unos bombones, una flor o un peluche.<\/li>\n
  • Envoltorio especial para San Valent\u00edn.<\/li>\n
  • Mejoras en env\u00edos: env\u00edos 24 horas, env\u00edos especiales con entrega directa a determinada hora y d\u00eda, env\u00edos con cajas no identificables para evitar que la sorpresa salga a la luz antes de tiempo…<\/li>\n
  • Entrega gratuita.<\/li>\n<\/ul>\n

    Seguimiento de campa\u00f1a<\/h2>\n

    (segunda semana de febrero)<\/h4>\n

    Recu\u00e9rdale a aquellos usuarios que se han interesado por tu campa\u00f1a y productos, que ya se les acaba el tiempo para adquirirlos. Ofr\u00e9celes directamente una oferta segmentada<\/strong> sobre el producto o categor\u00eda de productos sobre la que pincharon y estuvieron navegando, recu\u00e9rdales las ventajas de comprar en tu tienda online, etc.<\/p>\n

    Promoci\u00f3n de ventaja diferencial<\/h2>\n

    (12-13-14 de febrero)<\/h4>\n

    Si tienes entrega 48 o 24 horas<\/strong> y estas seguro de que puedes entregar tus productos a tiempo, env\u00eda un nuevo email recordatorio ofreciendo la entrega del producto en el menor tiempo posible. Incluso, puedes segmentar para lanzar la oferta \u00fanicamente en la localidad donde sabes que podr\u00e1s cumplir con el plazo. Lo m\u00e1s importante es cumplir y entregar los regalos a tiempo pues sino nuestra reputaci\u00f3n se ver\u00e1 mermada.<\/p>\n

    Fidelizaci\u00f3n<\/h2>\n

    (14 de febrero)<\/h4>\n

    No olvides felicitar el D\u00eda de San Valent\u00edn a tus clientes mediante email<\/strong>, pudiendo hacer cierta distinci\u00f3n entre aquellos que han comprado en tu tienda online ofreci\u00e9ndoles un descuento para pr\u00f3ximas compras y recordando las condiciones de devoluci\u00f3n para evitar descontentos.<\/p>\n

    Tambi\u00e9n puedes aprovechar para preguntar a los usuarios y sus parejas qu\u00e9 les ha parecido la compra y regalo con la finalidad de que te proporcionen buenas cr\u00edticas para integrar en tu web o descripciones de productos.<\/p>\n

    Aprendizaje y mejoras<\/h2>\n

    (tercera semana de febrero)<\/h4>\n

    Por \u00faltimo, antes de dar por finalizada la campa\u00f1a de email marketing para San Valent\u00edn, tendr\u00e1s que analizar los resultados<\/strong> de la misma, viendo el esfuerzo realizado y compar\u00e1ndolo con los resultados obtenidos, as\u00ed como apuntando todos los errores que hayamos podido cometer as\u00ed como mejoras que se nos ocurran para pr\u00f3ximos a\u00f1os.<\/p>\n

    Actualiza tambi\u00e9n la base de datos con la informaci\u00f3n que hayas podido obtener como sexo, gusto de productos, intereses, etc. y elimina todas las referencias de San Valent\u00edn de tu web y resto de comunicaciones el mismo d\u00eda 15 para evitar confusiones.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00bfCu\u00e1les son las tendencias de compras online en San Valent\u00edn?, \u00bfc\u00f3mo plantear una campa\u00f1a de email marketing de San Valent\u00edn? y lo m\u00e1s complicado… \u00bfcu\u00e1ndo empezar la campa\u00f1a y determinar los d\u00edas claves en los que hay que enviar emails y promociones a mis clientes? Continuando con nuestro af\u00e1n de ayudarte a mejorar tus resultados, […]<\/p>\n","protected":false},"author":6,"featured_media":641,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1633],"tags":[],"class_list":["post-636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-primeros-pasos"],"yoast_head":"\nTiming para una campa\u00f1a de email marketing de San Valent\u00edn<\/title>\n<meta name=\"description\" content=\"\u00bfNo sabes cuando comenzar a enviar tus emails de San Valent\u00edn? Aqu\u00ed te mostramos el timing para una campa\u00f1a de email marketing de San Valent\u00edn.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acumbamail.com\/blog\/timing-para-una-campana-de-email-marketing-de-san-valentin\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Timing para una campa\u00f1a de email marketing de San Valent\u00edn\" \/>\n<meta property=\"og:description\" content=\"\u00bfNo sabes cuando comenzar a enviar tus emails de San Valent\u00edn? Aqu\u00ed te mostramos el timing para una campa\u00f1a de email marketing de San Valent\u00edn.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acumbamail.com\/blog\/timing-para-una-campana-de-email-marketing-de-san-valentin\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Acumbamail\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Acumbamail\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-28T17:35:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-27T07:22:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2015\/01\/TIMING-SAN-VALENTIN.png\" \/>\n\t<meta property=\"og:image:width\" content=\"560\" \/>\n\t<meta property=\"og:image:height\" content=\"397\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Tuero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@acumbamail\" \/>\n<meta name=\"twitter:site\" content=\"@acumbamail\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Tuero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/acumbamail.com\/blog\/timing-para-una-campana-de-email-marketing-de-san-valentin\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/timing-para-una-campana-de-email-marketing-de-san-valentin\/\"},\"author\":{\"name\":\"Laura Tuero\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/e1e000d532e460048df54fd4377925b4\"},\"headline\":\"Timing para una campa\u00f1a de email marketing de San Valent\u00edn\",\"datePublished\":\"2015-01-28T17:35:07+00:00\",\"dateModified\":\"2022-07-27T07:22:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/timing-para-una-campana-de-email-marketing-de-san-valentin\/\"},\"wordCount\":703,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/timing-para-una-campana-de-email-marketing-de-san-valentin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2015\/01\/TIMING-SAN-VALENTIN.png\",\"articleSection\":[\"Email marketing: Primeros pasos\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/acumbamail.com\/blog\/timing-para-una-campana-de-email-marketing-de-san-valentin\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/acumbamail.com\/blog\/timing-para-una-campana-de-email-marketing-de-san-valentin\/\",\"url\":\"https:\/\/acumbamail.com\/blog\/timing-para-una-campana-de-email-marketing-de-san-valentin\/\",\"name\":\"Timing para una campa\u00f1a de email marketing de San Valent\u00edn\",\"isPartOf\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/timing-para-una-campana-de-email-marketing-de-san-valentin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/timing-para-una-campana-de-email-marketing-de-san-valentin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2015\/01\/TIMING-SAN-VALENTIN.png\",\"datePublished\":\"2015-01-28T17:35:07+00:00\",\"dateModified\":\"2022-07-27T07:22:37+00:00\",\"description\":\"\u00bfNo sabes cuando comenzar a enviar tus emails de San Valent\u00edn? 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