{"id":30422,"date":"2026-06-23T15:05:41","date_gmt":"2026-06-23T13:05:41","guid":{"rendered":"https:\/\/acumbamail.com\/blog\/?p=30422"},"modified":"2026-06-23T16:01:45","modified_gmt":"2026-06-23T14:01:45","slug":"email-marketing-automation-guide","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/en\/email-marketing-automation-guide\/","title":{"rendered":"Email Marketing Automation: The Complete Guide"},"content":{"rendered":"<!-- wp: --><p>Surely this is not the first time you&#8217;ve read the terms automation or marketing automation. This concept has gained a lot of popularity lately due to the advantages it offers and the increasingly advanced technology we can use. In this article, you will understand what email marketing automations are, the benefits they can bring you, and how to create an <\/p><h3>5.2 Name and Description<\/h3><p>You need to give the automation a name and description.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19371 size-full\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2018\/12\/crear-auto.png\" alt=\"create email automation step 1\" width=\"1621\" height=\"723\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2018\/12\/crear-auto.png 1621w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2018\/12\/crear-auto-300x134.png 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2018\/12\/crear-auto-1024x457.png 1024w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2018\/12\/crear-auto-150x67.png 150w\" sizes=\"auto, (max-width: 1621px) 100vw, 1621px\" \/><\/p><h3>5.3 Designing the Automation<\/h3><p>It&#8217;s time to create the flow: In the first step, you will need to select the list to which the emails will be sent.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19376 size-full\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2021\/07\/seleccionar-listas.jpg\" alt=\"email automation step 2\" width=\"793\" height=\"535\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2021\/07\/seleccionar-listas.jpg 793w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2021\/07\/seleccionar-listas-300x202.jpg 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2021\/07\/seleccionar-listas-150x101.jpg 150w\" sizes=\"auto, (max-width: 793px) 100vw, 793px\" \/><\/p><h3>5.4 Start Event<\/h3><p>Once the list is selected, you will need to choose the event that will start the flow, which can be a sign-up to a specific list or a specific date.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19375 size-full\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2021\/07\/evento-disparador.jpg\" alt=\"email automation step 3 trigger event\" width=\"793\" height=\"467\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2021\/07\/evento-disparador.jpg 793w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2021\/07\/evento-disparador-300x177.jpg 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2021\/07\/evento-disparador-150x88.jpg 150w\" sizes=\"auto, (max-width: 793px) 100vw, 793px\" \/><\/p><h3>5.5 Add Modules<\/h3><p>Once the list and initial event are selected, you can add modules to the flow. When adding a new module, you can choose between a wait time, an email template, or a condition.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19378 size-full\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2018\/12\/nodos-modulos.jpg\" alt=\"available modules in an automatic email flow\" width=\"637\" height=\"299\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2018\/12\/nodos-modulos.jpg 637w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2018\/12\/nodos-modulos-300x141.jpg 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2018\/12\/nodos-modulos-150x70.jpg 150w\" sizes=\"auto, (max-width: 637px) 100vw, 637px\" \/><\/p><h3>5.6 Wait<\/h3><p>By selecting the wait module, you will indicate a period of time that must pass before moving on to the next module.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19379\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2018\/12\/espera.jpg\" alt=\"email automation wait module\" width=\"460\" height=\"833\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2018\/12\/espera.jpg 460w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2018\/12\/espera-166x300.jpg 166w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2018\/12\/espera-150x272.jpg 150w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/p><h3>5.7 Send Template<\/h3><p>The selected email template will be sent to the subscribers in this node.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19381 size-full\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2018\/12\/modulo-enviar-plantilla-1.jpg\" alt=\"send automated email\" width=\"374\" height=\"627\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2018\/12\/modulo-enviar-plantilla-1.jpg 374w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2018\/12\/modulo-enviar-plantilla-1-179x300.jpg 179w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2018\/12\/modulo-enviar-plantilla-1-150x251.jpg 150w\" sizes=\"auto, (max-width: 374px) 100vw, 374px\" \/><\/p><h3>5.8 Configure the Template<\/h3><p>Here you can choose the template and customize the campaign name, sender email, name, subject, link control, and sending domain.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19380\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2018\/12\/modulo-enviar-plantilla.jpg\" alt=\"send automated email\" width=\"624\" height=\"902\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2018\/12\/modulo-enviar-plantilla.jpg 624w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2018\/12\/modulo-enviar-plantilla-208x300.jpg 208w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2018\/12\/modulo-enviar-plantilla-150x217.jpg 150w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/p><h3>5.9 Condition<\/h3><p>The condition module allows you to create a fork or split according to one or several conditions you choose or not. This will create a split in the send flow depending on the path that each subscriber chooses through their interaction or lack thereof.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19382\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2018\/12\/nodo-comportamiento.png\" alt=\"node behavior decision fork email automation\" width=\"584\" height=\"628\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2018\/12\/nodo-comportamiento.png 584w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2018\/12\/nodo-comportamiento-279x300.png 279w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2018\/12\/nodo-comportamiento-150x161.png 150w\" sizes=\"auto, (max-width: 584px) 100vw, 584px\" \/><\/p><p>By combining these options, you can carry out as many possibilities as you want, preparing a different and adapted communication for each of them.<\/p><p>Discover <a href=\"https:\/\/soporte.acumbamail.com\/article\/60-crear-automatizaciones\">all the automation functionalities.<\/p><p>In this video tutorial, you can see the entire process.<\/p><p>80<\/p><p>81<\/p><p>82<\/p><p>83<\/p><p>84<\/p><p>85<\/p><p>86<\/p><p>87<\/p><p>88<\/p><p>89<\/p><p>90<\/p><p>91<\/p><p>92<\/p><h3>93<\/h3><p>94<\/p><h3>95<\/h3><p>96<\/p><h3>97<\/h3><p>98<\/p><h3>99<\/h3><p>100<\/p><p>101<\/p><p>102<\/p><p>103<\/p><p><\/p><!-- \/wp: -->","protected":false},"excerpt":{"rendered":"<p>Surely this is not the first time you&#8217;ve read the terms automation or marketing automation. This concept has gained a lot of popularity lately due to the advantages it offers and the increasingly advanced technology we can use. In this article, you will understand what email marketing automations are, the benefits they can bring you, [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":8185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1837],"tags":[],"class_list":["post-30422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-avanzado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing Automation: The Complete Guide<\/title>\n<meta name=\"description\" content=\"Learn to create email send automation flows to optimize your email marketing campaigns and achieve the best results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acumbamail.com\/blog\/en\/email-marketing-automation-guide\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing Automation: The Complete Guide\" \/>\n<meta property=\"og:description\" content=\"Learn to create email send automation flows to optimize your email marketing campaigns and achieve the best results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acumbamail.com\/blog\/en\/email-marketing-automation-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Acumbamail\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Acumbamail\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-23T13:05:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-23T14:01:45+00:00\" \/>\n<meta property=\"og:image\" 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