{"id":3034,"date":"2017-02-27T18:30:05","date_gmt":"2017-02-27T17:30:05","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=3034"},"modified":"2022-08-03T20:16:18","modified_gmt":"2022-08-03T18:16:18","slug":"email-marketing-en-tu-estrategia-de-marketing-digital","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/email-marketing-en-tu-estrategia-de-marketing-digital\/","title":{"rendered":"C\u00f3mo integrar el email marketing en tu estrategia de marketing digital"},"content":{"rendered":"<p>\u00bfTe has preguntado alguna vez&#8230; c\u00f3mo integrar el email marketing en tu estrategia de marketing digital? En este art\u00edculo te lo contamos.<\/p>\n<figure id=\"attachment_491\" aria-describedby=\"caption-attachment-491\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-491\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2014\/10\/Plan-de-Marketing-Digital-300x192.png\" alt=\"El Plan de Marketing Digital\" width=\"300\" height=\"192\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2014\/10\/Plan-de-Marketing-Digital-300x192.png 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2014\/10\/Plan-de-Marketing-Digital.png 622w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-491\" class=\"wp-caption-text\">El Plan de Marketing Digital<\/figcaption><\/figure>\n<p>Para empezar, \u00bftienes una <strong>estrategia de marketing digital<\/strong>? Pues, si tu respuesta es negativa, \u00a1deja lo que est\u00e1s haciendo y comienza a crearla ya! Es fundamental tener una <strong>estrategia de marketing digital<\/strong> para tu marca o negocio porque se trata&nbsp;un canal bastante efectivo y rentable que te ayudar\u00e1 a crecer y sacar mucho provecho.<\/p>\n<p>En primer lugar, una <strong>estrategia de marketing digital<\/strong> no es una camisa de fuerzas, es m\u00e1s bien una br\u00fajula capaz de orientar tus planes y acciones.<\/p>\n<p>Si tu respuesta es afirmativa, y ya est\u00e1s avanzado, entonces puede que te preguntes <strong>c\u00f3mo integrar el email marketing en tu estrategia de marketing digital<\/strong>. Y es lo que esperamos contarte ahora.<\/p>\n<h2><strong>La estrategia de marketing digital<\/strong><\/h2>\n<p>Tu estrategia deber\u00eda quedar resumida en un documento: el plan de marketing. Un documento que engloba: un an\u00e1lisis del entorno, la situaci\u00f3n actual de la marca y, adem\u00e1s, los objetivos para el futuro. (Quiz\u00e1s sea de tu inter\u00e9s nuestro <a href=\"https:\/\/acumbamail.com\/recursos\/cursos\/\">curso de marketing gratis<\/a>.)<\/p>\n<p>El <a href=\"https:\/\/acumbamail.com\/glosario\/plan-de-marketing\/\"><strong>plan de marketing<\/strong><\/a> analiza el estatus actual y, como consecuencia, propone objetivos -y t\u00e1cticas espec\u00edficas para alcanzarlos- para las cuatro P\u00b4s del marketing: el producto, la plaza o distribuci\u00f3n, el precio y la promoci\u00f3n.<\/p>\n<p>Sin embargo, varios autores acu\u00f1an tambi\u00e9n la premisa de las 4 C\u00b4s: contenidos, contexto, conexi\u00f3n y comunidad, para el <a href=\"https:\/\/acumbamail.com\/blog\/la-creatividad-en-el-marketing-digital-2\/\"><strong>marketing digital<\/strong><\/a>.<\/p>\n<figure id=\"attachment_488\" aria-describedby=\"caption-attachment-488\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-488\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2014\/10\/HELLO-300x192.png\" alt=\"Gu\u00eda para hacer tu Plan de Marketing\" width=\"300\" height=\"192\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2014\/10\/HELLO-300x192.png 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2014\/10\/HELLO.png 622w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-488\" class=\"wp-caption-text\">Gu\u00eda para hacer tu Plan de Marketing<\/figcaption><\/figure>\n<p>En ese sentido, tu <strong>estrategia de marketing digital<\/strong> deber\u00eda contemplar: los contenidos a crear; el contexto al que responden; las herramientas por las que se conectar\u00e1 con tus audiencias clave; y la comunidad.<\/p>\n<p>Para ello debes considerar qu\u00e9 tipo de herramientas de marketing digital usar\u00e1s para alcanzar tus objetivos.<\/p>\n<h2><strong>Herramientas de marketing digital<\/strong><\/h2>\n<ul>\n<li>El sitio&nbsp;web de tu empresa o marca.<\/li>\n<li>Email marketing.<\/li>\n<li>Publicidad <em>online<\/em>.<\/li>\n<li>Redes sociales.<\/li>\n<li><em>Apps<\/em>.<\/li>\n<li>Canal m\u00f3vil.<\/li>\n<li>Herramientas de <em>e-learning<\/em>.<\/li>\n<\/ul>\n<p>Y muchas m\u00e1s.&nbsp;Por lo general, existen hoy gran cantidad de <strong>herramientas de marketing digital<\/strong> que podr\u00e1s incluir en tu estrategia. Sin embargo, la clave para hacerlo es que incluyas las que sepas que realmente aportar\u00e1n m\u00e1s a tu estrategia. Es decir, las que te ayuden m\u00e1s a alcanzar tus objetivos.<\/p>\n<p>El email marketing tiene mucho que aportar a tu <strong>estrategia de marketing digital<\/strong> y no deber\u00eda quedarse fuera. Te contamos algunas de las t\u00e1cticas en las que podr\u00eda ayudarte.<\/p>\n<h3><strong>T\u00e1cticas de producto<\/strong><\/h3>\n<ul>\n<li>Impulsar nuevos productos.<\/li>\n<li>Realizar anuncios.<\/li>\n<li>Promocionar ofertas especiales.<\/li>\n<li>Mover <em>stock<\/em>.<\/li>\n<li>Lanzar ofertas especiales.<\/li>\n<li>Enviar promociones destacadas.<\/li>\n<li>Aumentar las ventas.<\/li>\n<li>Informar sobre los atributos.<\/li>\n<\/ul>\n<figure id=\"attachment_2847\" aria-describedby=\"caption-attachment-2847\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2847\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/12\/Email-Marketing-en-2017-300x200.png\" alt=\"\u00bfQu\u00e9 podemos esperar del email marketing en 2017?\" width=\"300\" height=\"200\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/12\/Email-Marketing-en-2017-300x200.png 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2016\/12\/Email-Marketing-en-2017.png 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-2847\" class=\"wp-caption-text\">\u00bfQu\u00e9 podemos esperar del email marketing en 2017?<\/figcaption><\/figure>\n<h3><strong>T\u00e1cticas de plaza<\/strong><\/h3>\n<ul>\n<li>Ofrecer el email como un nuevo canal de compra y venta.<\/li>\n<li>Informar sobre puntos de venta de la marca.<\/li>\n<li>Distribuir contenidos.<\/li>\n<li>Lanzar nuevos canales o puntos de venta.<\/li>\n<li>Mover <em>stock<\/em> en determinados puntos de venta.<\/li>\n<li>Conocer mejor las preferencias de la audiencia en cuanto a puntos de venta.<\/li>\n<li>Emails transaccionales.<\/li>\n<li>T\u00e1cticas cruzadas con puntos de venta.<\/li>\n<\/ul>\n<h3><strong>T\u00e1cticas de precio<\/strong><\/h3>\n<ul>\n<li>Ofertas y promociones.<\/li>\n<li>C\u00f3digos de descuento.<\/li>\n<li>Informar sobre rebajas y nuevos precios.<\/li>\n<li>Ganar afinidad contando la estrategia de precios.<\/li>\n<li>Sondear el mercado y la elasticidad de los precios que se vayan fijando.<\/li>\n<li>Cupones.<\/li>\n<\/ul>\n<figure id=\"attachment_3040\" aria-describedby=\"caption-attachment-3040\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3040 size-medium\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2017\/02\/integrar-el-email-marketing-en-tu-estrategia-de-marketing-digital-300x200.png\" alt=\"C\u00f3mo integrar el email marketing en tu estrategia de marketing digital\" width=\"300\" height=\"200\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2017\/02\/integrar-el-email-marketing-en-tu-estrategia-de-marketing-digital-300x200.png 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2017\/02\/integrar-el-email-marketing-en-tu-estrategia-de-marketing-digital.png 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-3040\" class=\"wp-caption-text\">Fuente: <a rel=\"nofollow\" href=\"https:\/\/unsplash.com\/\"> Unsplash<\/a><\/figcaption><\/figure>\n<h3><strong>T\u00e1cticas de promoci\u00f3n<\/strong><\/h3>\n<ul>\n<li>Compartir ofertas y promociones.<\/li>\n<li>Generar <em>buzz<\/em>: correr la voz.<\/li>\n<li>Estrategias cruzadas con redes sociales.<\/li>\n<li>T\u00e1cticas cruzadas con puntos de venta.<\/li>\n<li>Difusi\u00f3n de contenidos.<\/li>\n<li>Generar tr\u00e1fico web.<\/li>\n<li>Contenidos corporativos.<\/li>\n<li><em>Newsletters<\/em>.<\/li>\n<\/ul>\n<p>Esperamos que ahora veas m\u00e1s claro<strong> c\u00f3mo integrar el email marketing en tu estrategia de marketing digital<\/strong>. Como resultado, puede ser una parte fundamental en la consecuci\u00f3n de tus objetivos y es muy rentable. Si no nos crees, mira nuestras <a rel=\"nofollow\" href=\"https:\/\/acumbamail.com\/pricing\/\">tarifas de email marketing<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfTe has preguntado alguna vez&#8230; c\u00f3mo integrar el email marketing en tu estrategia de marketing digital? En este art\u00edculo te lo contamos. Para empezar, \u00bftienes una estrategia de marketing digital? Pues, si tu respuesta es negativa, \u00a1deja lo que est\u00e1s haciendo y comienza a crearla ya! Es fundamental tener una estrategia de marketing digital para [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3040,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-3034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo integrar el email marketing en tu estrategia de marketing digital<\/title>\n<meta name=\"description\" content=\"\u00bfTe has preguntado alguna vez... c\u00f3mo integrar el email marketing en tu estrategia de marketing digital? 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