{"id":30019,"date":"2026-05-15T12:56:15","date_gmt":"2026-05-15T10:56:15","guid":{"rendered":"https:\/\/acumbamail.com\/blog\/?p=30019"},"modified":"2026-05-15T12:56:16","modified_gmt":"2026-05-15T10:56:16","slug":"clipped-email-gmail-outlook","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/en\/clipped-email-gmail-outlook\/","title":{"rendered":"Why Emails Get Clipped in Gmail, Outlook, and Other Email Clients and How to Prevent It"},"content":{"rendered":"

If you often receive newsletters or email campaigns, you may have seen a notice in Gmail at some point that says something like “Message clipped. View entire message”<\/em>.\u00a0<\/p>\n\n

Like this:<\/p>\n\n\n

\"clipped<\/figure>\n\n\n\n

<\/p>\n\n\n

This notice appears when the email client decides to hide part of the email content because its HTML code exceeds certain technical limits.\u00a0<\/p>\n\n

In Gmail, that limit is approximately 102 KB. When exceeded, the system only shows the first part of the message and hides the rest behind a link that many users simply do not click.<\/p>\n\n

Today we will understand why this happens and how we can prevent it so that our email marketing<\/a> campaigns are effective, as well as the experience with our subscribers.<\/p>\n\n

What are the consequences of clipping in your campaigns?<\/h2>\n\n

When an email is clipped, the reader does not see the full content of the message. And this has a direct impact on the campaign’s performance.<\/p>\n\n

If the main CTA appears in the clipped part, the reader will never see it. The same can happen with the unsubscribe link, which usually goes at the end of the email. And if the tracking pixel is also hidden, the opening may not be recorded correctly.<\/p>\n\n

That’s why it’s advisable to place the most important elements, especially the main CTA, in the first part of the message. This way, even if the email is clipped, the essentials remain visible.<\/strong><\/p>\n\n

Why does clipping occur?<\/h3>\n\n

Gmail’s limit does not consider the weight of images or attachments. What it evaluates is the size of the message’s HTML code: text, links, tags, CSS styles, and tracking code.<\/strong><\/p>\n\n

This explains why an email with little visible text can exceed the limit if it has a very loaded template, and why others with quite a bit of content stay below if they are well optimized.<\/p>\n\n

The most common causes are:<\/p>\n\n