{"id":29823,"date":"2026-02-12T10:47:26","date_gmt":"2026-02-12T09:47:26","guid":{"rendered":"https:\/\/acumbamail.com\/blog\/design-accessible-emails\/"},"modified":"2026-02-12T10:47:26","modified_gmt":"2026-02-12T09:47:26","slug":"design-accessible-emails","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/en\/design-accessible-emails\/","title":{"rendered":"Accessible Design: Create Emails Everyone Can Read and Enjoy"},"content":{"rendered":"<p>Designing an email is not just about choosing pretty colors or eye-catching images. It also involves ensuring that <strong>everyone<\/strong>, regardless of their visual, cognitive, or motor abilities, can read, <strong>understand, and interact<\/strong> with the content. <strong>Visual accessibility<\/strong> in email design is not an option: it is a <strong>necessity<\/strong>.<\/p><!-- wp: -->\n\n<!-- \/wp: --><!-- wp: -->\n\n<!-- \/wp: --><h2 class=\"wp-block-heading\"><strong>Why is visual accessibility important?<\/strong><\/h2><!-- wp: -->\n\n<!-- \/wp: --><p>Most designers tend to think of their audience as if everyone sees the world the same way they do. But that is <strong>far from reality<\/strong>. <strong>Visual impairments<\/strong>, whether permanent, temporary, or situational, affect millions of people. From <strong>color blindness<\/strong> to age-related <strong>vision loss<\/strong>, it is essential to design with <strong>all users<\/strong> in mind.<\/p><!-- wp: -->\n\n<!-- \/wp: --><h2 class=\"wp-block-heading\"><strong>Key visual conditions to consider<\/strong><\/h2><!-- wp: -->\n\n<!-- \/wp: --><p><strong>1. Color blindness<\/strong>Affects approximately <strong>8% of men<\/strong> and <strong>0.5% of women<\/strong>. There are <strong>various types<\/strong>, including:<\/p><!-- wp: -->\n\n<!-- \/wp: --><ul class=\"wp-block-list\"><li><em><strong>Tritanopia<\/strong><\/em>: confusion between blue and green, and between yellow and violet.<\/li><li><em><strong>Deuteranopia<\/strong><\/em>: reds appear lighter and are confused with green.<\/li><li><em><strong>Protanopia<\/strong><\/em>: pinks appear blue and dark reds are confused with black.<\/li><li><strong><em>Red-green blindness<\/em>:<\/strong> a combination of the two above.<\/li><\/ul><!-- wp: -->\n\n<!-- \/wp: --><p>Color blindness is one of the <strong>main reasons<\/strong> we need to be concerned about the proper use of <strong>color<\/strong>, <strong>contrast<\/strong>, and visual elements like <strong>underlines<\/strong> in links when designing accessible emails.<\/p><!-- wp: -->\n\n<!-- \/wp: -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1288\" height=\"602\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2025\/08\/daltonimso.png\" alt=\"\" class=\"wp-image-29291\" \/><figcaption class=\"wp-element-caption\">Fuente: <strong><a href=\"https:\/\/optometristas.org\/tratamiento-del-daltonismo\">Asociaci\u00f3n Espa\u00f1ola de Optometristas Unidos<\/a><\/strong><\/figcaption><\/figure>\n<!-- wp: -->\n\n<!-- \/wp: --><p><strong>2. Visual acuity issues<\/strong>Your visual acuity is the <strong>ability<\/strong> of your eyes to <strong>distinguish shapes and details<\/strong> of objects, and it works together with your perception of color and depth to determine how well you see. The most common conditions related to visual acuity include:<\/p><!-- wp: -->\n\n<!-- \/wp: -->\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<ul class=\"wp-block-list\">\n<li>\u00a0<em><strong>Astigmatismo<\/strong><\/em>, una distorsi\u00f3n de la c\u00f3rnea y provoca que las formas y objetos se vean borrosos o distorsionados.<\/li>\n\n\n\n<li><em><strong>Miop\u00eda<\/strong><\/em>, que permite ver con claridad los objetos cercanos, pero hace que los objetos lejanos se vean borrosos.<\/li>\n\n\n\n<li><em><strong>Hipermetrop\u00eda<\/strong><\/em>, que permite ver con claridad los objetos lejanos, pero hace que los objetos cercanos se vean borrosos.<\/li>\n<\/ul>\n<\/div>\n<!-- wp: -->\n\n<!-- \/wp: --><p>Although many are corrected with glasses and contact lenses, they remain an <strong>important factor to consider.<\/strong><\/p><!-- wp: -->\n\n<!-- \/wp: --><p><strong>3. Vision loss or eye diseases<\/strong><\/p><!-- wp: -->\n\n<!-- \/wp: --><p>More <strong>severe<\/strong>, and generally more complicated to treat, are the <strong>diseases<\/strong> and disorders that damage the nerves or blood vessels in and around the eye.<\/p><!-- wp: -->\n\n<!-- \/wp: --><ul class=\"wp-block-list\"><li><em><strong>Macular degeneration<\/strong><\/em>: loss of central vision.<\/li><li><em><strong>Glaucoma<\/strong><\/em>: affects peripheral vision.<\/li><li><em><strong>Diabetic retinopathy<\/strong>:<\/em> damages the blood vessels of the eye tissue and causes dark spots or blind areas throughout the visual field.<\/li><li><em><strong>Cataracts<\/strong>: <\/em>the lens of the eye develops cloudy areas, which can result in blurred or faded vision, halos, and difficulty seeing in very bright or very dark environments.<\/li><\/ul><!-- wp: -->\n\n<!-- \/wp: --><p>Additionally, situational factors such as <strong>low screen brightness<\/strong>, <strong>direct sunlight<\/strong>, or external <strong>distractions<\/strong> can <strong>make reading difficult<\/strong>, even for people with good vision.<\/p><!-- wp: -->\n\n<!-- \/wp: --><p>For example, <strong>dyslexic<\/strong> people, although they may have great visual acuity, can experience <strong>difficulties<\/strong> reading <strong>long or complex text blocks<\/strong>. While we take steps to write shorter and easier-to-read texts, it is important to consider how elements are visually presented for these users.<\/p><!-- wp: -->\n\n<!-- \/wp: --><h2 class=\"wp-block-heading\"><strong>Design principles for accessible emails<\/strong><\/h2><!-- wp: -->\n\n<!-- \/wp: --><p><strong>1. Clear visual hierarchy<\/strong><\/p><!-- wp: -->\n\n<!-- \/wp: --><p>One of the best things you can do to increase the usability of your emails is to <strong>organize<\/strong> the <strong>information<\/strong> so that the reader can <strong>easily scan the content<\/strong> and detect what is most important. To do this, you can use:<\/p><!-- wp: -->\n\n<!-- \/wp: --><ul class=\"wp-block-list\"><li><strong>Content size<\/strong>: <strong>headlines<\/strong> should be <strong>larger<\/strong> than the body text. Think about newspapers, for example, the first thing you see are the big headlines, right? The same goes for your emails. If the headline contains the most important information (aside from the CTA itself) in an email, make it larger.<\/li><li><strong>Color<\/strong>: The color of elements can also be used to <strong>reinforce hierarchy<\/strong>. But try <strong>not to rely solely on it<\/strong> to convey the importance of an element, as people perceive colors differently, so what is obvious to you may not be to your subscribers. As a general rule: <strong>dark and saturated tones<\/strong> draw more attention; light ones serve as secondary information.<\/li><li><strong>Location and spacing<\/strong>: location and spacing go hand in hand, allowing you to <strong>group related information<\/strong> and create <strong>sections<\/strong> within your email. These sections effectively reinforce hierarchy. The most important content should be at the beginning and properly separated to facilitate reading.<\/li><\/ul><!-- wp: -->\n\n<!-- \/wp: --><p>The combined use of size, color, location, and spacing will help you create a hierarchy in your emails and, more importantly, allow you to offer more accessible experiences for your subscribers.<\/p><!-- wp: -->\n\n<!-- \/wp: --><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"892\" height=\"536\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2025\/08\/jerarquia.png\" alt=\"\" class=\"wp-image-29293\" style=\"width:418px;height:auto\" \/><\/figure>\n<\/div><!-- wp: -->\n\n<!-- \/wp: --><h3 class=\"wp-block-heading\"><strong>2. Contrast and use of color<\/strong><\/h3><!-- wp: -->\n\n<!-- \/wp: --><p>Contrast is the difference between two elements. In general, it refers to the <strong>color difference<\/strong> between <strong>background<\/strong> and <strong>foreground<\/strong> elements in an email. That said, the <strong>size and thickness<\/strong> of the <strong>font<\/strong> also influence contrast.<\/p><!-- wp: -->\n\n<!-- \/wp: --><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"784\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2025\/08\/contrasete.png\" alt=\"\" class=\"wp-image-29294\" style=\"width:309px;height:auto\" \/><\/figure>\n<\/div><!-- wp: -->\n\n<!-- \/wp: --><p>The contrast between text and background must be high enough to <strong>ensure<\/strong> <strong>legibility<\/strong>. The recommended guidelines are:<\/p><!-- wp: -->\n\n<!-- \/wp: --><ul class=\"wp-block-list\"><li><strong>Minimum contrast level<\/strong>: should be <strong>above 4.5<\/strong> for <strong>normal text<\/strong>, and <strong>above 3<\/strong> for <strong>large text<\/strong> or <strong>bold<\/strong>.<\/li><li><strong>Optimal contrast level:<\/strong> should be <strong>above 7<\/strong> for <strong>normal text<\/strong>, and <strong>above 4.5<\/strong> for <strong>large text<\/strong> or <strong>bold<\/strong>.<\/li><\/ul><!-- wp: -->\n\n<!-- \/wp: --><p>You can check the contrast between colors with the <strong><a href=\"https:\/\/coolors.co\/contrast-checker\/0000ff-ffffff\">Coolors.co<\/a><\/strong> tool.<\/p><!-- wp: -->\n\n<!-- \/wp: --><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3533\" height=\"565\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2025\/08\/contrasete-check.png\" alt=\"\" class=\"wp-image-29296\" \/><\/figure>\n<\/div><!-- wp: -->\n\n<!-- \/wp: --><p>Additionally, <strong>never rely solely on color<\/strong> to convey information. For example, <strong>links should not be differentiated only by their color,<\/strong> they should also have an <strong>underline<\/strong> or another visual indicator. This will help users with color blindness, who may not be able to differentiate between the text color and the link color.<\/p><!-- wp: -->\n\n<!-- \/wp: -->\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3358\" height=\"460\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2025\/08\/links.png\" alt=\"\" class=\"wp-image-29298\" \/><figcaption class=\"wp-element-caption\">Aunque un usuario tenga daltonismo podr\u00e1 distinguir un link si usas otros recursos a parte del color<\/figcaption><\/figure>\n<!-- wp: -->\n\n<!-- \/wp: --><h3 class=\"wp-block-heading\">3. Readable text<\/h3><!-- wp: -->\n\n<!-- \/wp: --><p>Design also affects <strong>readability<\/strong>:<\/p><!-- wp: -->\n\n<!-- \/wp: --><ul class=\"wp-block-list\"><li><strong>Line length<\/strong>: refers to how <strong>long<\/strong> a <strong>line of text<\/strong> is before it moves to the next line. If the lines are too <strong>short<\/strong>, they force the user&#8217;s eyes to move very quickly and can cause <strong>fatigue<\/strong>. It also means you will have more lines and force the user to do <strong>a lot of scrolling.<\/strong> If the lines are too <strong>long<\/strong>, it makes reading difficult, as the user has to spend <strong>more time<\/strong> finding the start of the next line; physically, there is more distance to cover with the eyes. Ideally, it is between <strong>50 and 85 characters per line<\/strong>.<\/li><\/ul><!-- wp: -->\n\n<!-- \/wp: --><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4266\" height=\"1171\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2025\/08\/largo-linea.png\" alt=\"\" class=\"wp-image-29303\" \/><\/figure>\n<\/div><!-- wp: -->\n\n<!-- \/wp: --><ul class=\"wp-block-list\"><li><strong>Line spacing (leading)<\/strong>: too <strong>little space<\/strong> between lines makes the text look <strong>cramped<\/strong> and <strong>difficult to read<\/strong>; <strong>too much space<\/strong> makes the lines appear <strong>disconnected<\/strong>. <strong>Smaller<\/strong> text (like body text) generally requires <strong>more space<\/strong> between lines. <strong>Larger<\/strong> text (like headlines) can allow <strong>less space<\/strong> between lines. This point is not as simple as it seems, as it depends heavily on the <strong>fonts<\/strong> used, the <strong>length<\/strong> of the content, and the <strong>aesthetics<\/strong> you are aiming for. Experiment until you find the ideal leading that works for your email campaign.<\/li><\/ul><!-- wp: -->\n\n<!-- \/wp: --><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4266\" height=\"1171\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2025\/08\/espaciado.png\" alt=\"\" class=\"wp-image-29302\" \/><\/figure>\n<\/div><!-- wp: -->\n\n<!-- \/wp: --><ul class=\"wp-block-list\"><li><strong>Alignment<\/strong>: alignment is important because it helps the reader&#8217;s eyes have a <strong>consistent starting point<\/strong> for new lines, especially in long text blocks. Without that consistency, the text becomes difficult to read, especially considering the little time most people spend reading emails. Long texts should be left-aligned (in languages read from left to right) or right-aligned (in languages read from right to left). Although centered text provides symmetry to the design, if it is too long, it can complicate reading. As a rule, only center texts that are shorter than 3 lines. Something similar happens with justified text (which forces word spacing to align both left and right sides), creating &#8220;rivers&#8221; of white spaces that make reading difficult.<\/li><\/ul><!-- wp: -->\n\n<!-- \/wp: --><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"4266\" height=\"1171\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2025\/08\/alineacion.png\" alt=\"\" class=\"wp-image-29301\" style=\"width:824px;height:auto\" \/><\/figure>\n<\/div><!-- wp: -->\n\n<!-- \/wp: --><h3 class=\"wp-block-heading\">4. Accessible layouts<\/h3><!-- wp: -->\n\n<!-- \/wp: --><p>By <em>layout<\/em>, we mean the <strong>arrangement of graphic elements<\/strong> within a given medium, in this case specifically within an email.<\/p><!-- wp: -->\n\n<!-- \/wp: --><p>In emails, this distribution can vary from <strong>simple designs<\/strong> with a single column to more <strong>complex<\/strong> ones with multiple sections, columns, and varied element sizes. These elements can be well-spaced or crowded together. And each variation affects how easily someone can scan and understand the information in a campaign.<\/p><!-- wp: -->\n\n<!-- \/wp: --><p>As with text, layouts tend to <strong>work better<\/strong> when they are <strong>simple and logical<\/strong>. Complex designs can create a <strong>sense of overload<\/strong> for users. They can be <strong>easily distracted<\/strong> by different elements and may find it difficult to focus on just one. Complex designs, at least when not carefully crafted, can also <strong>dilute the hierarchy<\/strong> that you have spent so much time creating and nurturing.<\/p><!-- wp: -->\n\n<!-- \/wp: --><p>Therefore, it is ideal to maintain a <strong>single-column design<\/strong>, adding <strong>sections with more columns<\/strong> <strong>sporadically<\/strong> if necessary. This way, you can <strong>guide the subscriber&#8217;s reading<\/strong> much more easily, avoiding creating multiple simultaneous reading paths that could distract the recipient.<\/p><!-- wp: -->\n\n<!-- \/wp: --><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"852\" height=\"564\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2025\/08\/layout.png\" alt=\"\" class=\"wp-image-29305\" style=\"width:428px;height:auto\" \/><\/figure>\n<\/div><!-- wp: -->\n\n<!-- \/wp: --><p>This does not mean that all your emails have to have a single column, especially if you have a lot of information to convey, as otherwise, you will have a design that is too long and will tire subscribers. If that&#8217;s the case, you can use a <strong>&#8220;Z&#8221; or zigzag design,<\/strong> which is effective for presenting <strong>a lot of information<\/strong> in a relatively <strong>compact<\/strong> way and also allows you to <strong>guide<\/strong> users through that information.<\/p><!-- wp: -->\n\n<!-- \/wp: --><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"356\" height=\"1248\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2025\/08\/ejemplo-ws.png\" alt=\"\" class=\"wp-image-29306\" style=\"width:332px;height:auto\" \/><\/figure>\n<\/div><!-- wp: -->\n\n<!-- \/wp: --><h4 class=\"wp-block-heading\">Responsive<\/h4><!-- wp: -->\n\n<!-- \/wp: --><p>Another key aspect of accessibility is ensuring your template is <strong>responsive<\/strong>, meaning it <strong>adapts to other devices like mobiles<\/strong>, as many openings occur through them. I take this opportunity to remind you that <strong>all Acumbamail templates<\/strong> are <strong>100% responsive<\/strong> \ud83d\ude09<\/p><!-- wp: -->\n\n<!-- \/wp: --><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1388\" height=\"916\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2025\/08\/RESPONSIVE.png\" alt=\"\" class=\"wp-image-29307\" style=\"width:532px;height:auto\" \/><\/figure>\n<\/div><!-- wp: -->\n\n<!-- \/wp: --><p>For mobile, longer emails are usually fine (within reason), as people are used to scrolling on small devices. But the limited screen space of mobiles makes <strong>complex designs<\/strong> feel even more <strong>cramped<\/strong>, and they often cause <strong>legibility<\/strong> and <strong>readability<\/strong> issues.<\/p><!-- wp: -->\n\n<!-- \/wp: --><p>Therefore, you should strive to use <strong>stackable responsive designs,<\/strong> especially in the case of more elaborate designs, so that on mobile, they always become <strong>a single column.<\/strong><\/p><!-- wp: -->\n\n<!-- \/wp: --><h2 class=\"wp-block-heading\">Conclusion<\/h2><!-- wp: -->\n\n<!-- \/wp: --><p>Designing accessible emails does not mean limiting <strong>creativity<\/strong>, but using it more <strong>consciously<\/strong>. Every choice you make, from font size to button color, impacts the user experience. Ensure that all your subscribers, regardless of their abilities, can enjoy the content you worked so hard to create. Accessibility is not a trend. It is a <strong>responsibility<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Designing an email is not just about choosing pretty colors or eye-catching images. It also involves ensuring that everyone, regardless of their visual, cognitive, or motor abilities, can read, understand, and interact with the content. Visual accessibility in email design is not an option: it is a necessity. Why is visual accessibility important? Most designers [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":29286,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1632],"tags":[],"class_list":["post-29823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Accessible Design: Create Emails Everyone Can Read and Enjoy<\/title>\n<meta name=\"description\" content=\"Accessible design allows all users to correctly read their emails, removing any barriers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acumbamail.com\/blog\/en\/design-accessible-emails\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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