{"id":26568,"date":"2023-11-24T13:10:13","date_gmt":"2023-11-24T12:10:13","guid":{"rendered":"https:\/\/acumbamail.com\/blog\/?p=26568"},"modified":"2023-11-24T13:10:14","modified_gmt":"2023-11-24T12:10:14","slug":"adapta-emails-modo-oscuro","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/adapta-emails-modo-oscuro\/","title":{"rendered":"Adapta tus emails al modo oscuro (dark mode)"},"content":{"rendered":"\n<p>El <strong>&#8220;modo oscuro&#8221;<\/strong> es una preferencia de visualizaci\u00f3n que se ha vuelto <strong>muy popular<\/strong> en aplicaciones de correo electr\u00f3nico y sistemas operativos m\u00f3viles y de escritorio. Cuando se activa, el modo oscuro <strong>cambia los colores claros<\/strong> de la interfaz de usuario <strong>por<\/strong> <strong>tonos m\u00e1s oscuros<\/strong> (generalmente en una tonalidad de gris o negro). Esto crea una <strong>nueva experiencia de usuario<\/strong> que:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mejora la accesibilidad<\/strong> y <strong>reduce la fatiga visual<\/strong> en aquellos con sensibilidad a la luz.<\/li>\n\n\n\n<li><strong>Prolonga<\/strong> la vida de la <strong>bater\u00eda<\/strong> de los dispositivos al reducir el brillo de la pantalla y utilizar menos energ\u00eda.<\/li>\n\n\n\n<li>Ofrece una <strong>interfaz<\/strong> oscura <strong>elegante<\/strong> y <strong>atractiva<\/strong> que muchos prefieren.<\/li>\n<\/ul>\n\n\n\n<p>Con el aumento del tiempo de pantalla del usuario, est\u00e1 claro por qu\u00e9 <strong>cada vez m\u00e1s quieren esta opci\u00f3n.<\/strong><\/p>\n\n\n\n<p>Es hora de que los profesionales del marketing y los dise\u00f1adores<strong> dejen de ignorar el modo oscuro<\/strong> al dise\u00f1ar. Dar el paso m\u00e1s all\u00e1 <strong>mejorar\u00e1 la experiencia del usuario<\/strong>, asegurando que tu contenido sea <strong>accesible<\/strong> para todos al mismo tiempo que <strong>evitar\u00e1s<\/strong> que tus correos electr\u00f3nicos se env\u00eden al lugar que no debe ser nombrado, es decir, la carpeta de <strong>SPAM<\/strong>.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Cosas que no puedes ignorar sobre el modo oscuro<\/h2>\n\n\n\n<p>Cada vez m\u00e1s gente usa el modo oscuro. Casi todos los clientes de correo electr\u00f3nico han adoptado su versi\u00f3n y los usuarios esperan una experiencia consistente.<\/p>\n\n\n\n<p>La regla n\u00famero uno es considerar y probar c\u00f3mo se ve el contenido en el modo oscuro frente al modo claro, preoc\u00fapate por crear una experiencia consistente, cohesiva y accesible para todos.<\/p>\n\n\n\n<p>La <strong>mala noticia<\/strong>: los<strong> clientes de correo<\/strong> electr\u00f3nico son bastante <strong>impredecibles<\/strong>.<\/p>\n\n\n\n<p>Hay <strong>tres formas<\/strong> diferentes en que los clientes de correo electr\u00f3nico pueden <strong>cambiar la apariencia <\/strong>de tu contenido pasando al modo oscuro:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Ning\u00fan cambio en absoluto:<\/strong> En el caso de Yahoo Mail y Apple Mail, los correos electr\u00f3nicos se ven exactamente igual.<\/li>\n\n\n\n<li><strong>Inversi\u00f3n parcial de colores: <\/strong>algunos clientes de correo electr\u00f3nico como Outlook solo detectan secciones de colores claros y los convierten en colores m\u00e1s oscuros.<\/li>\n\n\n\n<li><strong>Inversi\u00f3n total de colores:<\/strong> Aqu\u00ed todo se invierte. Todas las \u00e1reas claras se vuelven oscuras y viceversa. Esto es lo que hace la aplicaci\u00f3n de Gmail.<\/li>\n<\/ol>\n\n\n\n<p>Como ves, esto no hace m\u00e1s que <strong>complicar<\/strong> las cosas.<\/p>\n\n\n\n<p>Es importante asegurarse de que los dise\u00f1os se representen lo mejor posible tanto en el modo claro como en el modo oscuro. Si los lectores <strong>no reconocen<\/strong> de d\u00f3nde proviene el correo electr\u00f3nico, lo <strong>ignorar\u00e1n<\/strong>, lo <strong>eliminar\u00e1n<\/strong> y hasta es posible que se <strong>den de baja<\/strong>. Esto perjudicar\u00e1 tu<strong> tasa de entregabilidad <\/strong>a largo plazo. Da el paso adicional para garantizar que la experiencia del lector sea consistente y agradable, independientemente del modo que prefieran.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo lo hago?<\/h2>\n\n\n\n<p>Dise\u00f1ar para el modo oscuro <strong>no tiene por qu\u00e9 ser dif\u00edcil<\/strong>. Aqu\u00ed te dejamos algunos <strong>puntos clave<\/strong> para tener en cuenta al dise\u00f1ar campa\u00f1as de email marketing con el modo oscuro:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Verifica el contraste<\/strong>: Aseg\u00farate de que tus emails tengan suficiente contraste tanto en el modo claro como en el oscuro. Los colores pueden aparecer m\u00e1s apagados en modo oscuro, as\u00ed que ajusta la paleta de colores para mantener la legibilidad. Puedes usar herramientas como \u00e9sta de <a href=\"https:\/\/coolors.co\/contrast-checker\/112a46-acc8e5\">Coolors.co<\/a>, al menos consigue un contraste del 5.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"423\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/cotraste-1024x423.png\" alt=\"contraste\" class=\"wp-image-26572\" style=\"aspect-ratio:2.42080378250591;width:603px;height:auto\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/cotraste-1024x423.png 1024w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/cotraste-300x124.png 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/cotraste-768x317.png 768w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/cotraste-1536x634.png 1536w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/cotraste-2048x846.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Colores de fondo:<\/strong> Los colores de fondo pueden invertirse en modo oscuro. Utiliza colores s\u00f3lidos y evita im\u00e1genes de fondo que puedan perderse o hacer ilegible el texto sobre ellas.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Colores de texto:<\/strong> El texto deber\u00eda cambiar autom\u00e1ticamente a un color claro en modo oscuro. Aseg\u00farate de que no est\u00e9s forzando un color de texto que podr\u00eda resultar ilegible.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Im\u00e1genes con transparencias: <\/strong>Usa im\u00e1genes PNG con transparencias para que se vean bien en fondos claros y oscuros. Recuerda tambi\u00e9n <a href=\"https:\/\/acumbamail.com\/blog\/buenas-practicas-optimizar-imagenes-campanas\/\">optimizar siempre tus im\u00e1genes<\/a>.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"247\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/png-mal-1024x247.jpg\" alt=\"comparaci\u00f3n claro y oscuro\" class=\"wp-image-26575\" style=\"aspect-ratio:4.145748987854251;width:743px;height:auto\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/png-mal-1024x247.jpg 1024w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/png-mal-300x72.jpg 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/png-mal-768x185.jpg 768w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/png-mal-1536x371.jpg 1536w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/png-mal-2048x494.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"247\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/png-bien-1024x247.jpg\" alt=\"comparaci\u00f3n modo claro y dark mode\" class=\"wp-image-26574\" style=\"aspect-ratio:4.145748987854251;width:743px;height:auto\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/png-bien-1024x247.jpg 1024w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/png-bien-300x72.jpg 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/png-bien-768x185.jpg 768w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/png-bien-1536x371.jpg 1536w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/png-bien-2048x494.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bordes de las im\u00e1genes:<\/strong> Considera agregar bordes a las im\u00e1genes para separarlas del fondo oscuro.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Logos y branding:<\/strong> Aseg\u00farate de que tu logo y elementos de branding se mantengan consistentes y legibles en ambos modos. Si puedes usar una versi\u00f3n de tu logo que no sea ni negro ni blanco hazlo, asegur\u00e1ndote de que el contraste con un fondo claro y negro es suficiente para garantizar su legibilidad. Si esto no entra dentro de las posibilidades de tu branding puedes a\u00f1adir un borde o un efecto de resplandor del mismo color del fondo (claro) a tu logo negro. En el modo claro no se percibir\u00e1 porque se camuflar\u00e1 con fondo, ya que son del mismo color, y en el modo oscuro podr\u00e1s separarlo del fondo negro.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"251\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/logo-claro-1024x251.png\" alt=\"dise\u00f1o claro\" class=\"wp-image-26577\" style=\"aspect-ratio:4.079681274900398;width:557px;height:auto\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/logo-claro-1024x251.png 1024w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/logo-claro-300x73.png 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/logo-claro-768x188.png 768w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/logo-claro.png 1266w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Logo con efecto resplandor en dise\u00f1o claro<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"228\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/logo-osc-1024x228.png\" alt=\"dise\u00f1o oscuro\" class=\"wp-image-26578\" style=\"aspect-ratio:4.079681274900398;width:557px;height:auto\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/logo-osc-1024x228.png 1024w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/logo-osc-300x67.png 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/logo-osc-768x171.png 768w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/logo-osc.png 1266w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Logo con efecto resplandor en dise\u00f1o oscuro<\/figcaption><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mant\u00e9n tu identidad de marca:<\/strong> Aunque es necesario ajustar los colores y algunos elementos gr\u00e1ficos, trata de mantener una consistencia con la identidad visual de tu marca.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Accesibilidad para todos:<\/strong> El modo oscuro es especialmente \u00fatil para usuarios con sensibilidad a la luz o con ciertas discapacidades visuales. Aseg\u00farate de que tu email sea accesible para todos, sin importar el modo que prefieran.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Feedback:<\/strong> Recopila comentarios de los usuarios sobre su experiencia en modo oscuro y ajusta tus dise\u00f1os en funci\u00f3n de sus preferencias.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tests de prueba:<\/strong> Prueba tus emails en diferentes clientes y dispositivos para asegurarte de que se vean bien tanto en modo claro como oscuro.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <strong>Herramienta de vista previa:<\/strong> Todo esto est\u00e1 muy bien, pero, \u00bfc\u00f3mo puedo comprobar que el todo lo que estoy poniendo en pr\u00e1ctica est\u00e1 funcionando? Muy f\u00e1cil, \u00a1con nuestro editor! Dentro de la vista previa tienes disponible un interruptor para activar la \u201cvista previa de modo oscuro\u201d. No es perfecto, porque ya te hemos contado que los clientes de correo son impredecibles, pero te va a poder dar un resultado muy aproximado a lo ver\u00e1n tus receptores. Identificar\u00e1s y evitar\u00e1s posibles problemas de dise\u00f1o cuando un mensaje de correo electr\u00f3nico es recibido por un lector que tiene habilitado el modo oscuro. As\u00ed podr\u00e1s crear experiencias m\u00e1s cohesivas y consistentes para tus lectores sin limitaciones basadas en el modo que elijan usar.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"415\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/vita-previa-1-1024x415.png\" alt=\"vista previa acumbamail\" class=\"wp-image-26581\" style=\"aspect-ratio:2.4674698795180725;width:624px;height:auto\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/vita-previa-1-1024x415.png 1024w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/vita-previa-1-300x121.png 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/vita-previa-1-768x311.png 768w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/vita-previa-1-1536x622.png 1536w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/vita-previa-1-2048x829.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Para poder ver tu dise\u00f1o en el modo oscuro primero deber\u00e1s acceder a la Vista previa general<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/VISTA-PREVIA2--1024x512.png\" alt=\"c\u00f3mo previsualizar en modo oscuro con acumbamail\" class=\"wp-image-26580\" style=\"aspect-ratio:2;width:625px;height:auto\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/VISTA-PREVIA2--1024x512.png 1024w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/VISTA-PREVIA2--300x150.png 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/VISTA-PREVIA2--768x384.png 768w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/VISTA-PREVIA2--1536x767.png 1536w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2023\/11\/VISTA-PREVIA2--2048x1023.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Despu\u00e9s solo tendr\u00e1s que hacer click en el interruptor de &#8220;Vista previa modo oscuro&#8221; para activarla<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n: dark mode en email marketing<\/h2>\n\n\n\n<p>Y hasta aqu\u00ed nuestro tutorial para trabajar el modo oscuro en email marketing. Recordar estos aspectos te ayudar\u00e1 a asegurar que tus campa\u00f1as de email marketing sean efectivas y atractivas para todos tus suscriptores, sin importar c\u00f3mo elijan visualizar sus emails.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El &#8220;modo oscuro&#8221; es una preferencia de visualizaci\u00f3n que se ha vuelto muy popular en aplicaciones de correo electr\u00f3nico y sistemas operativos m\u00f3viles y de escritorio. Cuando se activa, el modo oscuro cambia los colores claros de la interfaz de usuario por tonos m\u00e1s oscuros (generalmente en una tonalidad de gris o negro). Esto crea [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":26583,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1632],"tags":[],"class_list":["post-26568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adapta tus emails al modo oscuro (dark mode)<\/title>\n<meta name=\"description\" content=\"C\u00f3mo adaptar tus campa\u00f1as de email marketing al modo oscuro para mejorar la experiencia del usuario y no acabar en la bandeja de spam.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acumbamail.com\/blog\/adapta-emails-modo-oscuro\/\" \/>\n<meta property=\"og:locale\" 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