{"id":24298,"date":"2022-12-15T14:13:57","date_gmt":"2022-12-15T13:13:57","guid":{"rendered":"https:\/\/acumbamail.com\/blog\/?p=24298"},"modified":"2022-12-15T14:17:13","modified_gmt":"2022-12-15T13:17:13","slug":"newsletter-what-is","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/en\/newsletter-what-is\/","title":{"rendered":"What is a newsletter and how to use it"},"content":{"rendered":"\n

A newsletter<\/em> is an email with news.<\/strong> In other words, a publication that is sent periodically to subscribers to inform them of something<\/strong>. However, with the advent of the Internet, the old newsletter concept <\/em> has changed<\/strong>. Not long ago, a newsletter<\/em> was considered to be any publication sent to a list of subscribers. It was generally printed<\/strong> and reached the recipients through magazines, tri-fold or bi-fold brochures, or flyers<\/em><\/strong>. Newsletters<\/em> can be sent to external subscribers<\/strong>, such as customers or partners, or to a company’s own employees<\/strong>.<\/p>\n\n\n\n\n\n

What is a newsletter: definition and meaning<\/h2>\n\n\n
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With the advent of the Internet, newsletters<\/em> started beingsent by email<\/strong> and have become a very powerful email<\/strong><\/a> marketing tool. Nowadays, newsletters<\/em> are not only sent to keep our customers or partners informed. They are also used to communicate promotions<\/strong>, new product launches<\/strong> and for marketing purposes<\/strong>. On top of this is the fact that the Internet has democratised access <\/strong>to newsletters<\/em> which has resulted incutting down costs<\/strong>. A few years ago, sending out a newsletter meant investing a lot of money<\/strong> in design, layout and copywriting. However, mostly in printing and mailing<\/strong>, since newsletters were physical documents that were sent to each individual user. Nowadays, anybody or company can design and send their own newsletter<\/em> with no previous programming or design experience. There are incredible self-publishing tools to create newsletters<\/em><\/strong> , such as Acumbamail<\/a>, which is not only intuitive and cheap, it is also 100% in Spanish<\/strong>. Find out about ourservices<\/a>, integrations<\/a> and rates<\/a>. What\u2019s more, be sure to take a look at all the video, infographic and written resources<\/a> you can access to help you come up with your email campaigns<\/strong>.<\/p>\n\n\n\n

Types of newsletters<\/h2>\n\n\n\n

In the age of the Internet and email marketing, newsletters<\/em> are classified according to the communication objective<\/strong>. Gone are the days when a newsletter was only <\/em>used to communicate corporate news. Nowadays, newsletters can be classified according to these typologies:<\/p>\n\n\n\n

Invitation or capture<\/strong><\/h3>\n\n\n\n

These are newsletters<\/em> in which users are encouraged to perform some kind of action. Or we try to get them to subscribe to an event or service, such as a course, a workshop or a draw.<\/p>\n\n\n\n

Promotion<\/strong><\/h3>\n\n\n\n

These are newsletters<\/em> used to announce a limited time promotion or a on-off offer.<\/p>\n\n\n\n

Loyalty<\/strong><\/h3>\n\n\n\n

Newsletters<\/em> in which we offer our users a benefit aimed at boosting recurrence and long-term customer loyalty. For example, pre-sales or exclusive bonuses for VIP customers.<\/p>\n\n\n\n

Newsletter<\/em><\/strong> pure and simple<\/strong><\/h3>\n\n\n\n

The type of newsletter<\/em> we use to communicate corporate and informational news. It is the one that most resembles newsletters of yesteryear.<\/p>\n\n\n\n

Special campaigns<\/strong><\/h3>\n\n\n
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These are newsletters<\/em> that we send at important times of year, such as Christmas, Valentine’s Day, Mother’s Day and others. They may include a promotional offer or include gift guides. If you want to know more about each type of campaign and see some examples<\/strong>, don’t miss this post<\/a>.<\/p>\n\n\n\n

Why newsletters are effective<\/h2>\n\n\n\n

In the past, the effectiveness of newsletters was hard to calculate<\/strong>. It was done through surveys that only a very small percentage of the recipients answered. However, nowadays, technology provides us with a host of options that help us to evaluate the effectiveness<\/strong> of our email campaigns with data. In general, email marketing is much more effective<\/strong> than other actions because it allows the following:<\/p>\n\n\n\n

It has a high segmentation capacity<\/strong><\/h3>\n\n\n\n

It is possible to send very specific communications to very specific audiences. And even carry out one-to-one<\/em> personalised communications.<\/p>\n\n\n\n

It is cheap<\/strong><\/h3>\n\n\n\n

The cost of creating, designing and sending newsletters<\/em> is incomparably lower than the cost of any advertising campaign.<\/p>\n\n\n\n

It can be much more personal<\/strong><\/h3>\n\n\n\n

It is an almost face-to-face communication, which the user receives in their inbox. The message has a greater potential to reach and have an effect on the recipient.<\/p>\n\n\n\n

Potential to reach quality audiences<\/strong><\/h3>\n\n\n\n

Mailing list subscribers usually have a prior interest in the brand or company that sends them communications. In other words, they show a willingness to listen to<\/strong> what they have to be told. In particular if a double opt-in process has been performed<\/a> before each person is added to the mailing list.<\/p>\n\n\n\n

The lists belong to the brand, not to a third-party.<\/h3>\n\n\n\n

In email marketing, the community data (the files) belong 100% to the brand. This is not the case, for example, with Facebook, Twitter or Instagram fans and followers. Got the bug? Of course. You surely now know what a newsletter<\/em><\/strong> is and what its numerous advantages are. Now then, it’s time to find out what you have to do to start advertising by email<\/strong>. <\/p>\n\n\n\n

 <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A newsletter is an email with news. In other words, a publication that is sent periodically to subscribers to inform them of something. However, with the advent of the Internet, the old newsletter concept has changed. Not long ago, a newsletter was considered to be any publication sent to a list of subscribers. It was […]<\/p>\n","protected":false},"author":22,"featured_media":17059,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nNewsletter. 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