{"id":24294,"date":"2022-12-15T14:10:51","date_gmt":"2022-12-15T13:10:51","guid":{"rendered":"https:\/\/acumbamail.com\/blog\/?p=24294"},"modified":"2022-12-15T14:10:52","modified_gmt":"2022-12-15T13:10:52","slug":"transactional-email-vs-email-marketing","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/en\/transactional-email-vs-email-marketing\/","title":{"rendered":"Transactional email vs. email marketing: when to use each one?"},"content":{"rendered":"\n

You are likely to have received different types of emails from an online store with different looks and for different reasons. This is probably because that business is making use of transactional emails and email marketing, two strategies that any digital business should be aware of and use<\/strong>.<\/p>\n\n\n\n

In this article, we will look at the differences between these types of emails, what they consist of and how you can use them in your strategy with a view to boosting sales<\/strong>.<\/p>\n\n\n\n

Two types of email with one objective: to boost sales<\/em><\/p>\n\n\n\n

Let\u2019s start with the first.<\/p>\n\n\n\n\n\n

What is a transactional email?<\/h2>\n\n\n\n

A transactional email is an email that is sent to a user<\/strong> because they are expecting it. In other words, a specific action has been taken on the website or application that<\/strong> triggers the email being sent.<\/p>\n\n\n\n

They are also known as trigger emails <\/strong>because they are sent when an event or action occurs.<\/p>\n\n\n\n

That email is usually of an informative nature<\/strong> or requests a very specific action to be taken.<\/p>\n\n\n\n

Let’s take a look at some examples. A transactional email could be sent to:<\/p>\n\n\n\n