{"id":24291,"date":"2022-12-15T14:17:44","date_gmt":"2022-12-15T13:17:44","guid":{"rendered":"https:\/\/acumbamail.com\/blog\/?p=24291"},"modified":"2023-02-03T13:47:05","modified_gmt":"2023-02-03T12:47:05","slug":"media-plan","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/en\/media-plan\/","title":{"rendered":"Media plan: What is it and how to come up with the perfect one for your business"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Don\u2019t give it another thought. Here are <\/span><b>the 12 keys to come up with the perfect media plan for your business<\/b><span style=\"font-weight: 400;\">. Everything you need to know!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you manage a business or brand, we are here to help you. As well as our super<\/span><a href=\"https:\/\/acumbamail.com\/glosario\/\"> <b>online marketing dictionary<\/b><\/a><span style=\"font-weight: 400;\">, we are constantly writing articles to support you in building your brand;<\/span><a href=\"https:\/\/acumbamail.com\/blog\/canales-comunicacion-las-ecommerce\/\"> <span style=\"font-weight: 400;\">promoting your <\/span><i><span style=\"font-weight: 400;\">eCommerce<\/span><\/i><\/a><span style=\"font-weight: 400;\">; your<\/span> <span style=\"font-weight: 400;\">marketing plan; your<\/span><a href=\"https:\/\/acumbamail.com\/en\/email-marketing\/\"> <span style=\"font-weight: 400;\">email marketing strategy<\/span><\/a><span style=\"font-weight: 400;\">; and now your <\/span><b>media plan<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><b>Every good communication strategy starts with a well thought-out media plan<\/b><span style=\"font-weight: 400;\">. At the heart of the strategy is the content you want to communicate, what you want people to know about your brand. However, the way in which you disseminate this content must be set out in the media plan.<\/span><\/p>\n\n\n\n\n\n<p><span style=\"font-weight: 400;\"> <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>What is a media plan<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The media plan is the strategic planning of the channels you will use in your marketing plan.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To begin with, the question you should ask yourself is: <\/span><b>What media will you use to communicate with your different audiences?<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To answer this question, you have to take into account:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">The<\/span><a href=\"https:\/\/acumbamail.com\/glosario\/target\/\"> <b>target audience<\/b><\/a><span style=\"font-weight: 400;\"> that the message is addressed to, who you want to communicate with<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">The <\/span><b>objectives<\/b><span style=\"font-weight: 400;\"> of the campaign<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">The<\/span><b> budget<\/b><span style=\"font-weight: 400;\"> you have<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">The planned schedule, in other words, the time you have at your disposal<\/span><\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.marketingdirecto.com\/diccionario-marketing-publicidad-comunicacion-nuevas-tecnologias\/plan-de-medios\"><i><span style=\"font-weight: 400;\">Direct Marketing<\/span><\/i><\/a><b> defines a media plan as<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cPlanning and scheduling of the advertising media selected for the dissemination of a communication campaign.\u201d<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Why is it important to draw up a media plan?<\/b><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Often the media you want to use are not entirely at your disposal. <\/span><b>You must adapt<\/b><span style=\"font-weight: 400;\"> to its scheduling and availability.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">The big media (the more traditional ones) have specific <\/span><b>dates to contract guidelines and <\/b><span style=\"font-weight: 400;\">ads. They also often have <\/span><b>significant discounts<\/b><span style=\"font-weight: 400;\"> on contracts for those who pre-purchase.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Whatever you are going to publish &#8211; on whatever channel &#8211; requires <\/span><b>planning and production<\/b><span style=\"font-weight: 400;\">. The more time you have to come up with good content, the greater the impact the message will have.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">It enables you to <\/span><b>plan your budget<\/b><span style=\"font-weight: 400;\"> and manage it in a much more efficient way.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">If, from the outset, you have a much <\/span><b>clearer map of the media<\/b><span style=\"font-weight: 400;\"> you have available, you will be able to reflect on the importance of each one for your audience and take advantage of the wide range of available channels.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Leaves you much more <\/span><b>leeway to negotiate <\/b><span style=\"font-weight: 400;\">prices and your investment.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">It enables you to <\/span><b>take advantage of seasonalities<\/b><span style=\"font-weight: 400;\">: dates that may be important to your audiences. If this is of interest, check out our<\/span><a href=\"https:\/\/acumbamail.com\/blog\/calendario-de-marketing\/\"> <span style=\"font-weight: 400;\">marketing calendar.<\/span><\/a><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">If you start early, <\/span><b>you gain precious time<\/b><span style=\"font-weight: 400;\"> that you can spend on dealing with your other business tasks.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">You can associate key metrics to the media plan to subsequently measure the <\/span><b>return on investment<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>What channels can you include in your media plan<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The new media division that is currently being made usually takes into account:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Traditional media (<\/b><a href=\"https:\/\/acumbamail.com\/blog\/outbound-marketing\/\"><b><i>outbound<\/i><\/b><b> marketing<\/b><\/a><b>):<\/b><span style=\"font-weight: 400;\"> television, radio, press, advertisements, theatre, cinema, billboards,<\/span><a href=\"https:\/\/acumbamail.com\/blog\/email-mk-eventos\/\"> <span style=\"font-weight: 400;\">events<\/span><\/a><span style=\"font-weight: 400;\">, street activities, etc.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b> Digital media (<\/b><a href=\"https:\/\/acumbamail.com\/blog\/que-es-inbound-marketing\/\"><b><i>inbound<\/i><\/b><b> marketing<\/b><\/a><b>):<\/b><a href=\"https:\/\/acumbamail.com\/blog\/email-mk-redes-sociales\/\"> <span style=\"font-weight: 400;\">social networks<\/span><\/a><span style=\"font-weight: 400;\">, website, online advertising,<\/span><a href=\"https:\/\/acumbamail.com\/que-es-email-marketing\/\"> <b>email marketing<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">SEM<\/span><\/i><span style=\"font-weight: 400;\">, etc.<\/span><\/li>\n","protected":false},"excerpt":{"rendered":"<p>Don\u2019t give it another thought. Here are the 12 keys to come up with the perfect media plan for your business. Everything you need to know! If you manage a business or brand, we are here to help you. As well as our super online marketing dictionary, we are constantly writing articles to support you [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":16896,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media plan: What is it and how to come up with the perfect one<\/title>\n<meta name=\"description\" content=\"Learn how to create the perfect media plan with this 12 keys, and improve your brand awareness and your conversion rate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acumbamail.com\/blog\/en\/media-plan\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media plan: What is it and how to come up with the perfect one\" \/>\n<meta property=\"og:description\" content=\"Learn how to create the perfect media plan with this 12 keys, and improve your brand awareness and your conversion rate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acumbamail.com\/blog\/en\/media-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Acumbamail\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Acumbamail\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-15T13:17:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-03T12:47:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2017\/09\/blog-plan-de-medios.jpg\" \/>\n<meta name=\"author\" content=\"Pablo D\u00edaz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2017\/09\/blog-plan-de-medios.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@pablo.diaz@acumbamail.com\" \/>\n<meta name=\"twitter:site\" content=\"@acumbamail\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pablo D\u00edaz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/acumbamail.com\/blog\/en\/media-plan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/en\/media-plan\/\"},\"author\":{\"name\":\"Pablo D\u00edaz\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/055a0a9230bbcd078fcf2d115abc240e\"},\"headline\":\"Media plan: What is it and how to come up with the perfect one for your business\",\"datePublished\":\"2022-12-15T13:17:44+00:00\",\"dateModified\":\"2023-02-03T12:47:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/en\/media-plan\/\"},\"wordCount\":524,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/en\/media-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2017\/09\/blog-plan-de-medios.svg\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/acumbamail.com\/blog\/en\/media-plan\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/acumbamail.com\/blog\/en\/media-plan\/\",\"url\":\"https:\/\/acumbamail.com\/blog\/en\/media-plan\/\",\"name\":\"Media plan: What is it and how to come up with the perfect one\",\"isPartOf\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/en\/media-plan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/en\/media-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2017\/09\/blog-plan-de-medios.svg\",\"datePublished\":\"2022-12-15T13:17:44+00:00\",\"dateModified\":\"2023-02-03T12:47:05+00:00\",\"description\":\"Learn how to create the perfect media plan with this 12 keys, and improve your brand awareness and your conversion rate.\",\"breadcrumb\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/en\/media-plan\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/acumbamail.com\/blog\/en\/media-plan\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/acumbamail.com\/blog\/en\/media-plan\/#primaryimage\",\"url\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2017\/09\/blog-plan-de-medios.svg\",\"contentUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2017\/09\/blog-plan-de-medios.svg\",\"caption\":\"Plan de medios: Qu\u00e9 es y c\u00f3mo crear el ideal para tu negocio\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/acumbamail.com\/blog\/en\/media-plan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog Acumbamail\",\"item\":\"https:\/\/acumbamail.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email Marketing\",\"item\":\"https:\/\/acumbamail.com\/blog\/en\/category\/email-marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Media plan: What is it and how to come up with the perfect one for your business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#website\",\"url\":\"https:\/\/acumbamail.com\/blog\/\",\"name\":\"Blog de Acumbamail\",\"description\":\"Blog sobre email marketing y marketing online\",\"publisher\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/acumbamail.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#organization\",\"name\":\"Acumbamail\",\"url\":\"https:\/\/acumbamail.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/05\/acumbamail-black-logo.9f7ef42753fc.svg\",\"contentUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/05\/acumbamail-black-logo.9f7ef42753fc.svg\",\"width\":1,\"height\":1,\"caption\":\"Acumbamail\"},\"image\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Acumbamail\",\"https:\/\/x.com\/acumbamail\",\"https:\/\/es.linkedin.com\/company\/acumbamail\",\"https:\/\/www.youtube.com\/channel\/UCTBXceaOBLUqC0bdUXc2PDA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/055a0a9230bbcd078fcf2d115abc240e\",\"name\":\"Pablo D\u00edaz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/04\/pablo.svg\",\"contentUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/04\/pablo.svg\",\"caption\":\"Pablo D\u00edaz\"},\"description\":\"Soy licenciado en Comunicaci\u00f3n Audiovisual y, actualmente, Senior Marketing Specialist en Acumbamail. Antes, vend\u00eda papel en Dunder Mifflin.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/pablodiazgimenez\/\",\"https:\/\/x.com\/pablo.diaz@acumbamail.com\"],\"url\":\"https:\/\/acumbamail.com\/blog\/author\/pablo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Media plan: What is it and how to come up with the perfect one","description":"Learn how to create the perfect media plan with this 12 keys, and improve your brand awareness and your conversion rate.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/acumbamail.com\/blog\/en\/media-plan\/","og_locale":"es_ES","og_type":"article","og_title":"Media plan: What is it and how to come up with the perfect one","og_description":"Learn how to create the perfect media plan with this 12 keys, and improve your brand awareness and your conversion rate.","og_url":"https:\/\/acumbamail.com\/blog\/en\/media-plan\/","og_site_name":"Blog de Acumbamail","article_publisher":"https:\/\/www.facebook.com\/Acumbamail","article_published_time":"2022-12-15T13:17:44+00:00","article_modified_time":"2023-02-03T12:47:05+00:00","og_image":[{"url":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2017\/09\/blog-plan-de-medios.jpg","type":"","width":"","height":""}],"author":"Pablo D\u00edaz","twitter_card":"summary_large_image","twitter_image":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2017\/09\/blog-plan-de-medios.jpg","twitter_creator":"@pablo.diaz@acumbamail.com","twitter_site":"@acumbamail","twitter_misc":{"Escrito por":"Pablo D\u00edaz","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/acumbamail.com\/blog\/en\/media-plan\/#article","isPartOf":{"@id":"https:\/\/acumbamail.com\/blog\/en\/media-plan\/"},"author":{"name":"Pablo D\u00edaz","@id":"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/055a0a9230bbcd078fcf2d115abc240e"},"headline":"Media plan: What is it and how to come up with the perfect one for your business","datePublished":"2022-12-15T13:17:44+00:00","dateModified":"2023-02-03T12:47:05+00:00","mainEntityOfPage":{"@id":"https:\/\/acumbamail.com\/blog\/en\/media-plan\/"},"wordCount":524,"commentCount":0,"publisher":{"@id":"https:\/\/acumbamail.com\/blog\/#organization"},"image":{"@id":"https:\/\/acumbamail.com\/blog\/en\/media-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2017\/09\/blog-plan-de-medios.svg","articleSection":["Email Marketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/acumbamail.com\/blog\/en\/media-plan\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/acumbamail.com\/blog\/en\/media-plan\/","url":"https:\/\/acumbamail.com\/blog\/en\/media-plan\/","name":"Media plan: What is it and how to come up with the perfect one","isPartOf":{"@id":"https:\/\/acumbamail.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/acumbamail.com\/blog\/en\/media-plan\/#primaryimage"},"image":{"@id":"https:\/\/acumbamail.com\/blog\/en\/media-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2017\/09\/blog-plan-de-medios.svg","datePublished":"2022-12-15T13:17:44+00:00","dateModified":"2023-02-03T12:47:05+00:00","description":"Learn how to create the perfect media plan with this 12 keys, and improve your brand awareness and your conversion rate.","breadcrumb":{"@id":"https:\/\/acumbamail.com\/blog\/en\/media-plan\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/acumbamail.com\/blog\/en\/media-plan\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/acumbamail.com\/blog\/en\/media-plan\/#primaryimage","url":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2017\/09\/blog-plan-de-medios.svg","contentUrl":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2017\/09\/blog-plan-de-medios.svg","caption":"Plan de medios: Qu\u00e9 es y c\u00f3mo crear el ideal para tu negocio"},{"@type":"BreadcrumbList","@id":"https:\/\/acumbamail.com\/blog\/en\/media-plan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog Acumbamail","item":"https:\/\/acumbamail.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Email Marketing","item":"https:\/\/acumbamail.com\/blog\/en\/category\/email-marketing\/"},{"@type":"ListItem","position":3,"name":"Media plan: What is it and how to come up with the perfect one for your business"}]},{"@type":"WebSite","@id":"https:\/\/acumbamail.com\/blog\/#website","url":"https:\/\/acumbamail.com\/blog\/","name":"Blog de Acumbamail","description":"Blog sobre email marketing y marketing online","publisher":{"@id":"https:\/\/acumbamail.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acumbamail.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/acumbamail.com\/blog\/#organization","name":"Acumbamail","url":"https:\/\/acumbamail.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/acumbamail.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/05\/acumbamail-black-logo.9f7ef42753fc.svg","contentUrl":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/05\/acumbamail-black-logo.9f7ef42753fc.svg","width":1,"height":1,"caption":"Acumbamail"},"image":{"@id":"https:\/\/acumbamail.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Acumbamail","https:\/\/x.com\/acumbamail","https:\/\/es.linkedin.com\/company\/acumbamail","https:\/\/www.youtube.com\/channel\/UCTBXceaOBLUqC0bdUXc2PDA"]},{"@type":"Person","@id":"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/055a0a9230bbcd078fcf2d115abc240e","name":"Pablo D\u00edaz","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/04\/pablo.svg","contentUrl":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/04\/pablo.svg","caption":"Pablo D\u00edaz"},"description":"Soy licenciado en Comunicaci\u00f3n Audiovisual y, actualmente, Senior Marketing Specialist en Acumbamail. Antes, vend\u00eda papel en Dunder Mifflin.","sameAs":["https:\/\/www.linkedin.com\/in\/pablodiazgimenez\/","https:\/\/x.com\/pablo.diaz@acumbamail.com"],"url":"https:\/\/acumbamail.com\/blog\/author\/pablo\/"}]}},"lang":"en","translations":{"en":24291,"es":4243},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/posts\/24291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/comments?post=24291"}],"version-history":[{"count":4,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/posts\/24291\/revisions"}],"predecessor-version":[{"id":25477,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/posts\/24291\/revisions\/25477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/media\/16896"}],"wp:attachment":[{"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/media?parent=24291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/categories?post=24291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/tags?post=24291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}