{"id":23301,"date":"2022-12-15T14:18:11","date_gmt":"2022-12-15T13:18:11","guid":{"rendered":"https:\/\/acumbamail.com\/blog\/?p=23301"},"modified":"2026-03-02T11:16:39","modified_gmt":"2026-03-02T10:16:39","slug":"email-marketing-step-by-step-the-definitive-guide","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/en\/email-marketing-step-by-step-the-definitive-guide\/","title":{"rendered":"Email marketing step by step: The definitive guide"},"content":{"rendered":"\n

Have you taken the decision to add email marketing<\/a> to your sales plan, but don’t know where to start? Already using it but not getting the most out of it? Don’t worry, because we have drawn up this step-by-stepguide to explain how to create, send and analyse a mailing campaign. <\/strong> Whatever type you go for, we will accompany you throughout the entire process to ensure that you get the most out of it. Email is one of the most cost-effective direct marketing channels with the highest return on investment. That is why, despite the fact that over the last decade others have emerged, such as social networks, it is still one of the most used by companies to attract and retain customers. In this guide, you will learn how to capture, import and manage subscribers, design and customise email templates<\/a>, send campaigns, create different types of campaigns and analyse the results. <\/strong><\/p>\n\n\n\n\n\n\n

Chapter 1: List of subscribers<\/h2>\n\n\n\n

The first thing you need in order to start drawing up a mailing campaign is a list of subscribers who have given you their express permission to receive commercial communications via email. You may already have some or you may not have any at all. Below, we will look at the possibilities in both cases.<\/p>\n\n\n\n

1.1 Capturing subscribers<\/h3>\n\n\n\n

Whether you have no subscribers or you are looking to attract more, there are several ways to go about it. First, however, you should take a look at the data protection regulations that you must take into account in order to do so in accordance with legislation currently in force.<\/strong><\/p>\n\n\n\n

1.1.1 GDPR<\/h4>\n\n\n\n

The General Data Protection Regulation (GDPR or RGPD in Spanish)<\/a>is a mandatory European directive that has been in force since the 25th of May, 2018 for all companies that collect personal data. One of the most important new features that directly affects subscriber attraction is that the consent given must be explicit<\/strong>, in other words, the “checkbox” for acceptance of the privacy policy (which must also be linked) may not be checked by default in the forms, as it used to be in the past. To learn more about how this regulation affects email marketing, check out these articles<\/a> we have posted on the subject.<\/p>\n\n\n\n

1.1.2 Forms<\/h4>\n\n\n\n

One of the most effective ways to get subscribers is through forms that you can include on your website,<\/strong> letting visitors leave their email address so you can contact them from that moment on. In Acumbamail, when you select a list, you will be able to select the type of forms you want to create. \"\" Once you have selected each one, you will be provided with a JavaScript code to add to your website. You will be able to choose between the following types of forms:<\/p>\n\n\n\n