{"id":21111,"date":"2022-06-09T08:24:43","date_gmt":"2022-06-09T06:24:43","guid":{"rendered":"https:\/\/acumbamail.com\/blog\/?p=21111"},"modified":"2022-08-07T20:09:07","modified_gmt":"2022-08-07T18:09:07","slug":"email-transaccional-vs-email-marketing","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/","title":{"rendered":"Email Transaccional vs. Email Marketing: \u00bfcu\u00e1ndo usar cada uno?"},"content":{"rendered":"\n<p>Seguro que en m\u00e1s de una ocasi\u00f3n has recibido distintos tipos de emails de una tienda online con diferente aspecto y por diferentes motivos. Pues bien, seguramente sea porque ese negocio est\u00e1 haciendo uso del email transaccional y el email marketing, <strong>dos estrategias que cualquier negocio digital debe conocer y aplicar<\/strong>.<\/p>\n\n\n\n<p>En este art\u00edculo precisamente vamos a ver las diferencias entre estos tipos de email, en qu\u00e9 consisten y c\u00f3mo puedes <strong>utilizarlo en tu estrategia para vender m\u00e1s<\/strong>.<\/p>\n\n\n\n<p><em>Dos tipos de email con un \u00fanico objetivo: vender m\u00e1s<\/em><\/p>\n\n\n\n<p>Empecemos por el primero.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es el email transaccional?<\/h2>\n\n\n\n<p>El email transaccional es un email que <strong>se env\u00eda a un usuario<\/strong> porque lo est\u00e1 esperando. Es decir, ha ocurrido una <strong>acci\u00f3n espec\u00edfica dentro de la p\u00e1gina web o aplicaci\u00f3n<\/strong> que desencadena la recepci\u00f3n de dicho email.<\/p>\n\n\n\n<p>Tambi\u00e9n <strong>se conocen como emails de activaci\u00f3n<\/strong> porque se env\u00edan cuando ocurre un evento o acci\u00f3n.<\/p>\n\n\n\n<p>Ese email suele tener un <strong>car\u00e1cter informativo<\/strong> o solicita una acci\u00f3n muy espec\u00edfica.<\/p>\n\n\n\n<p>Vamos a verlo con algunos ejemplos. Un email transaccional puede ser el que:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Activa una cuenta<\/li><li>Informa sobre un nuevo registro<\/li><li>Confirma un pedido<\/li><li>Solicita un cambio de contrase\u00f1a<\/li><li>Adjunta una factura de compra<\/li><li>\u2026<\/li><\/ul>\n\n\n\n<p>Seguro que se te viene a la cabeza algunos que hayas recibido recientemente.<\/p>\n\n\n\n<p>Una de las particularidades de los emails transaccionales es la tasa de apertura. Al ser un email que el usuario espera recibir suele tener una <strong>apertura superior al 95%<\/strong> frente al 30% de media de las campa\u00f1as de email marketing.<\/p>\n\n\n\n<p>Entonces, \u00bflos emails transaccionales son un tipo de email marketing? No, de eso nada. Vamos a ver precisamente qu\u00e9 es el marketing por email para que lo entiendas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es el email marketing?<\/h2>\n\n\n\n<p>El email marketing es un <strong>email masivo que se dirige a un grupo de contactos<\/strong> que suele ser la lista de suscriptores o una base de datos.<\/p>\n\n\n\n<p>Estos receptores suelen ser <strong>potenciales clientes o los propios clientes <\/strong>y el env\u00edo de cada campa\u00f1a tiene el <strong>objetivo de realizar alguna acci\u00f3n<\/strong> que suele traducirse en una conversi\u00f3n.<\/p>\n\n\n\n<p>Algunos ejemplos de estos emails suelen ser las newsletters que se env\u00edan para:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Leer un nuevo contenido<\/li><li>Descubrir nuevos productos<\/li><li>Ofrecer ofertas exclusivas<\/li><li>Compartir testimonios de otros clientes<\/li><li>\u2026<\/li><\/ul>\n\n\n\n<p>En este blog hemos hablado mucho acerca de email marketing, te animo a profundizar sobre ello en <a href=\"https:\/\/acumbamail.com\/blog\/email-marketing-paso-a-paso-la-guia-definitiva\/\">esta gu\u00eda<\/a> que nos curramos.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Diferencias entre el email transaccional y el email marketing<\/h2>\n\n\n\n<p>Una vez que ya hemos visto en qu\u00e9 consiste cada tipo de email y algunos ejemplos, te dejo esta tabla comparativa que seguro que te ayudar\u00e1 a <strong>entender mejor las diferencias entre los emails transaccionales y el email marketing. <\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1322\" height=\"2560\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/infografi\u0301a-em-vs-e-transaccional-2-scaled.jpg\" alt=\"Email marketing vs. Email transaccional\" class=\"wp-image-21121\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/infografi\u0301a-em-vs-e-transaccional-2-scaled.jpg 1322w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/infografi\u0301a-em-vs-e-transaccional-2-155x300.jpg 155w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/infografi\u0301a-em-vs-e-transaccional-2-529x1024.jpg 529w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/infografi\u0301a-em-vs-e-transaccional-2-768x1488.jpg 768w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/infografi\u0301a-em-vs-e-transaccional-2-793x1536.jpg 793w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/infografi\u0301a-em-vs-e-transaccional-2-1057x2048.jpg 1057w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/infografi\u0301a-em-vs-e-transaccional-2-150x291.jpg 150w\" sizes=\"auto, (max-width: 1322px) 100vw, 1322px\" \/><figcaption>Email transaccional vs email marketing<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Servidor SMTP: la mejor forma para enviar emails transaccionales<\/h2>\n\n\n\n<p>Es el momento de tratar el tema m\u00e1s t\u00e9cnico para que sepas c\u00f3mo puedes enviar cada tipo de email.<\/p>\n\n\n\n<p>Las campa\u00f1as de email marketing puedes realizarlas con cualquier proveedor de email marketing como por ejemplo Acumbamail que contamos con esa opci\u00f3n.<\/p>\n\n\n\n<p>A nivel t\u00e9cnico, pr\u00e1cticamente <strong>no hay mucho que configurar para empezar a lanzar tus campa\u00f1as de emails de marketing<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Ahora bien, <strong>para enviar emails transaccionales s\u00ed que requiere algo de configuraci\u00f3n t\u00e9cnica.<\/strong><\/p>\n\n\n\n<p>Para empezar, necesitas un <strong>servidor SMTP <\/strong>que es el encargado de recibir, transferir y enviar mensajes gracias al Protocolo de Transferencia de Correo Simple.&nbsp;<\/p>\n\n\n\n<p>Lo s\u00e9. Puede que en este punto hayas desconectado y para no extenderme m\u00e1s, te animo a leer m\u00e1s sobre servidores SMTP en <a href=\"https:\/\/acumbamail.com\/blog\/servidor-smtp-que-ventajas-puedo-obtener-eligiendo-el-mejor\/\">este art\u00edculo<\/a> que lo explicamos detalladamente.<\/p>\n\n\n\n<p>Las principales<strong> ventajas de usar un servidor SMTP<\/strong> para enviar tus emails transaccionales son:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Buena entregabilidad<\/li><li>Alta velocidad de env\u00edo<\/li><li>Configuraci\u00f3n personalizada para establecer las condiciones que desees de env\u00edos<\/li><li>Estad\u00edsticas y detalles de los env\u00edos<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfServidor SMTP propio o externo?<\/h3>\n\n\n\n<p>Si cuentas con un equipo t\u00e9cnico dentro de la empresa tal vez puedas valorar montar el servidor propio. No obstante, si quieres <strong>evitar problemas y externalizar esta infraestructura, lo mejor es que contrates un servidor SMTP externo<\/strong> a trav\u00e9s de un proveedor de email marketing.<\/p>\n\n\n\n<p>En Acumbamail tambi\u00e9n ofrecemos este <a href=\"https:\/\/acumbamail.com\/email-transaccional\/\">servicio de email transaccional<\/a> para <strong>simplificar el mantenimiento y automatizar <\/strong>estos env\u00edos tan importantes para tu negocio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">En resumen<\/h2>\n\n\n\n<p>Despu\u00e9s de leer este texto, espero que te hayan quedado m\u00e1s claras las diferencias entre ambos tipos de emails.<\/p>\n\n\n\n<p>Seguramente necesites <strong>complementar ambos <\/strong>en tu tienda online o negocio digital. No obstante, ten en cuenta que independientemente del proyecto que tengas, contar con una lista de usuarios a los que poder contactar es fundamental para conseguir m\u00e1s ventas. En definitiva, todos los que montamos negocios, buscamos eso.<\/p>\n\n\n\n<p>Cualquier duda que te haya quedado, \u00a1nos leemos en los comentarios!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seguro que en m\u00e1s de una ocasi\u00f3n has recibido distintos tipos de emails de una tienda online con diferente aspecto y por diferentes motivos. Pues bien, seguramente sea porque ese negocio est\u00e1 haciendo uso del email transaccional y el email marketing, dos estrategias que cualquier negocio digital debe conocer y aplicar. En este art\u00edculo precisamente [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":21113,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1634],"tags":[],"class_list":["post-21111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-avanzado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Transaccional vs. Email Marketing: \u00bfcu\u00e1ndo usar cada uno?<\/title>\n<meta name=\"description\" content=\"Cu\u00e1les son las diferencias entre email transaccional e email marketing, en qu\u00e9 consiste cada uno y c\u00f3mo utilizarlos para vender m\u00e1s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Transaccional vs. Email Marketing: \u00bfcu\u00e1ndo usar cada uno?\" \/>\n<meta property=\"og:description\" content=\"Cu\u00e1les son las diferencias entre email transaccional e email marketing, en qu\u00e9 consiste cada uno y c\u00f3mo utilizarlos para vender m\u00e1s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Acumbamail\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Acumbamail\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-09T06:24:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-07T18:09:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/1-smtp.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"941\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pablo D\u00edaz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pablo.diaz@acumbamail.com\" \/>\n<meta name=\"twitter:site\" content=\"@acumbamail\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pablo D\u00edaz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/\"},\"author\":{\"name\":\"Pablo D\u00edaz\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/055a0a9230bbcd078fcf2d115abc240e\"},\"headline\":\"Email Transaccional vs. Email Marketing: \u00bfcu\u00e1ndo usar cada uno?\",\"datePublished\":\"2022-06-09T06:24:43+00:00\",\"dateModified\":\"2022-08-07T18:09:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/\"},\"wordCount\":827,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/1-smtp.svg\",\"articleSection\":[\"Email marketing avanzado\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/\",\"url\":\"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/\",\"name\":\"Email Transaccional vs. Email Marketing: \u00bfcu\u00e1ndo usar cada uno?\",\"isPartOf\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/1-smtp.svg\",\"datePublished\":\"2022-06-09T06:24:43+00:00\",\"dateModified\":\"2022-08-07T18:09:07+00:00\",\"description\":\"Cu\u00e1les son las diferencias entre email transaccional e email marketing, en qu\u00e9 consiste cada uno y c\u00f3mo utilizarlos para vender m\u00e1s.\",\"breadcrumb\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/#primaryimage\",\"url\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/1-smtp.svg\",\"contentUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/1-smtp.svg\",\"caption\":\"email marketing vs email transaccional destacada\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog Acumbamail\",\"item\":\"https:\/\/acumbamail.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email marketing avanzado\",\"item\":\"https:\/\/acumbamail.com\/blog\/category\/email-marketing-avanzado\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Email Transaccional vs. Email Marketing: \u00bfcu\u00e1ndo usar cada uno?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#website\",\"url\":\"https:\/\/acumbamail.com\/blog\/\",\"name\":\"Blog de Acumbamail\",\"description\":\"Blog sobre email marketing y marketing online\",\"publisher\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/acumbamail.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#organization\",\"name\":\"Acumbamail\",\"url\":\"https:\/\/acumbamail.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/05\/acumbamail-black-logo.9f7ef42753fc.svg\",\"contentUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/05\/acumbamail-black-logo.9f7ef42753fc.svg\",\"width\":1,\"height\":1,\"caption\":\"Acumbamail\"},\"image\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Acumbamail\",\"https:\/\/x.com\/acumbamail\",\"https:\/\/es.linkedin.com\/company\/acumbamail\",\"https:\/\/www.youtube.com\/channel\/UCTBXceaOBLUqC0bdUXc2PDA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/055a0a9230bbcd078fcf2d115abc240e\",\"name\":\"Pablo D\u00edaz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/04\/pablo.svg\",\"contentUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/04\/pablo.svg\",\"caption\":\"Pablo D\u00edaz\"},\"description\":\"Soy licenciado en Comunicaci\u00f3n Audiovisual y, actualmente, Senior Marketing Specialist en Acumbamail. Antes, vend\u00eda papel en Dunder Mifflin.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/pablodiazgimenez\/\",\"https:\/\/x.com\/pablo.diaz@acumbamail.com\"],\"url\":\"https:\/\/acumbamail.com\/blog\/author\/pablo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email Transaccional vs. Email Marketing: \u00bfcu\u00e1ndo usar cada uno?","description":"Cu\u00e1les son las diferencias entre email transaccional e email marketing, en qu\u00e9 consiste cada uno y c\u00f3mo utilizarlos para vender m\u00e1s.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/","og_locale":"es_ES","og_type":"article","og_title":"Email Transaccional vs. Email Marketing: \u00bfcu\u00e1ndo usar cada uno?","og_description":"Cu\u00e1les son las diferencias entre email transaccional e email marketing, en qu\u00e9 consiste cada uno y c\u00f3mo utilizarlos para vender m\u00e1s.","og_url":"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/","og_site_name":"Blog de Acumbamail","article_publisher":"https:\/\/www.facebook.com\/Acumbamail","article_published_time":"2022-06-09T06:24:43+00:00","article_modified_time":"2022-08-07T18:09:07+00:00","og_image":[{"width":1200,"height":941,"url":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/1-smtp.jpg","type":"image\/jpeg"}],"author":"Pablo D\u00edaz","twitter_card":"summary_large_image","twitter_creator":"@pablo.diaz@acumbamail.com","twitter_site":"@acumbamail","twitter_misc":{"Escrito por":"Pablo D\u00edaz","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/#article","isPartOf":{"@id":"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/"},"author":{"name":"Pablo D\u00edaz","@id":"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/055a0a9230bbcd078fcf2d115abc240e"},"headline":"Email Transaccional vs. Email Marketing: \u00bfcu\u00e1ndo usar cada uno?","datePublished":"2022-06-09T06:24:43+00:00","dateModified":"2022-08-07T18:09:07+00:00","mainEntityOfPage":{"@id":"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/"},"wordCount":827,"commentCount":0,"publisher":{"@id":"https:\/\/acumbamail.com\/blog\/#organization"},"image":{"@id":"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/1-smtp.svg","articleSection":["Email marketing avanzado"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/","url":"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/","name":"Email Transaccional vs. Email Marketing: \u00bfcu\u00e1ndo usar cada uno?","isPartOf":{"@id":"https:\/\/acumbamail.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/#primaryimage"},"image":{"@id":"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/1-smtp.svg","datePublished":"2022-06-09T06:24:43+00:00","dateModified":"2022-08-07T18:09:07+00:00","description":"Cu\u00e1les son las diferencias entre email transaccional e email marketing, en qu\u00e9 consiste cada uno y c\u00f3mo utilizarlos para vender m\u00e1s.","breadcrumb":{"@id":"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/#primaryimage","url":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/1-smtp.svg","contentUrl":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/1-smtp.svg","caption":"email marketing vs email transaccional destacada"},{"@type":"BreadcrumbList","@id":"https:\/\/acumbamail.com\/blog\/email-transaccional-vs-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog Acumbamail","item":"https:\/\/acumbamail.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Email marketing avanzado","item":"https:\/\/acumbamail.com\/blog\/category\/email-marketing-avanzado\/"},{"@type":"ListItem","position":3,"name":"Email Transaccional vs. Email Marketing: \u00bfcu\u00e1ndo usar cada uno?"}]},{"@type":"WebSite","@id":"https:\/\/acumbamail.com\/blog\/#website","url":"https:\/\/acumbamail.com\/blog\/","name":"Blog de Acumbamail","description":"Blog sobre email marketing y marketing online","publisher":{"@id":"https:\/\/acumbamail.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acumbamail.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/acumbamail.com\/blog\/#organization","name":"Acumbamail","url":"https:\/\/acumbamail.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/acumbamail.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/05\/acumbamail-black-logo.9f7ef42753fc.svg","contentUrl":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/05\/acumbamail-black-logo.9f7ef42753fc.svg","width":1,"height":1,"caption":"Acumbamail"},"image":{"@id":"https:\/\/acumbamail.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Acumbamail","https:\/\/x.com\/acumbamail","https:\/\/es.linkedin.com\/company\/acumbamail","https:\/\/www.youtube.com\/channel\/UCTBXceaOBLUqC0bdUXc2PDA"]},{"@type":"Person","@id":"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/055a0a9230bbcd078fcf2d115abc240e","name":"Pablo D\u00edaz","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/04\/pablo.svg","contentUrl":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/04\/pablo.svg","caption":"Pablo D\u00edaz"},"description":"Soy licenciado en Comunicaci\u00f3n Audiovisual y, actualmente, Senior Marketing Specialist en Acumbamail. Antes, vend\u00eda papel en Dunder Mifflin.","sameAs":["https:\/\/www.linkedin.com\/in\/pablodiazgimenez\/","https:\/\/x.com\/pablo.diaz@acumbamail.com"],"url":"https:\/\/acumbamail.com\/blog\/author\/pablo\/"}]}},"lang":"es","translations":{"es":21111,"en":24294},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/posts\/21111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/comments?post=21111"}],"version-history":[{"count":9,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/posts\/21111\/revisions"}],"predecessor-version":[{"id":24856,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/posts\/21111\/revisions\/24856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/media\/21113"}],"wp:attachment":[{"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/media?parent=21111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/categories?post=21111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/tags?post=21111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}