{"id":20419,"date":"2022-01-26T10:37:08","date_gmt":"2022-01-26T09:37:08","guid":{"rendered":"https:\/\/mailmkts.acens.com\/blog\/?p=20419"},"modified":"2022-08-07T10:36:27","modified_gmt":"2022-08-07T08:36:27","slug":"marketing-consciente","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/marketing-consciente\/","title":{"rendered":"C\u00f3mo conseguir clientes con marketing consciente"},"content":{"rendered":"<p>\u00bfConoces el <em>mindful marketing<\/em> o <em>marketing<\/em> consciente? Es una forma m\u00e1s humana de establecer lazos comerciales, donde el prop\u00f3sito de la venta no se ci\u00f1e al mero hecho de la transacci\u00f3n, sino que juega con una marcada componente humana. Vamos a ver qu\u00e9 es la publicidad consciente, c\u00f3mo funciona y c\u00f3mo consigue cumplir con su funci\u00f3n.<\/p>\n\n<h2>Qu\u00e9 es el marketing consciente<\/h2>\n<p>El <em>marketing<\/em> o publicidad consciente es una forma de vender que se desmarca de las t\u00e1cticas tradicionalmente agresivas que el vendedor utiliza para crear una necesidad en el comprador. El argumento de venta pone en juego <strong>los valores y la concienciaci\u00f3n<\/strong> del cliente, y el vendedor se alinea con ellos para tenderle la mano, no tanto para &#8220;aprovecharse de \u00e9l&#8221;.<\/p>\n<p>En el <em>marketing<\/em> consciente <strong>la calidad est\u00e1 por encima de la cantidad.<\/strong> No importa tanto el beneficio econ\u00f3mico <em>per se<\/em>, sino la generaci\u00f3n de un impacto positivo en el entorno, en la vida del cliente o de la comunidad\u2026 En definitiva, vender algo que mejorar\u00e1 la sociedad y\/o el mundo en el que vivimos.<\/p>\n<p>Por lo tanto, el discurso en <em>mindful marketing<\/em> es:<\/p>\n<ul>\n<li><strong>Honesto:<\/strong> no se ocultan los defectos ni se magnifican las virtudes del producto.<\/li>\n<li><strong>Cercano:<\/strong> se orienta a c\u00f3mo el producto mejorar\u00e1 la vida del cliente.<\/li>\n<li><strong>Aut\u00e9ntico:<\/strong> no hay medias verdades ni circunloquios innecesarios.<\/li>\n<li><strong>Coherente:<\/strong> la imagen que proyecta la marca concuerda con el discurso comercial.<\/li>\n<\/ul>\n<h3>C\u00f3mo funciona y c\u00f3mo puede ayudarte<\/h3>\n<p>El funcionamiento de la publicidad consciente consiste en tratar de ayudar al cliente a mejorar alg\u00fan aspecto de su vida o de su trabajo, y no de vender a toda costa. Por consiguiente, los mensajes evocan<strong> un prop\u00f3sito superior,<\/strong> un objetivo que trascienda al mero hecho de la transacci\u00f3n econ\u00f3mica.<\/p>\n<p>La forma de crear en el cliente la necesidad de comprar tampoco se hace mediante promesas exageradas o poniendo de relieve \u201clo mal que le ir\u00e1\u201d si no compra nuestro producto, m\u00e1s bien tiene relaci\u00f3n con los beneficios que generar\u00e1 su adquisici\u00f3n tanto para \u00e9l como para su entorno. Es como si estuvieras <strong>invitando al cliente a unirte a tu plan para mejorar el mundo.<\/strong><\/p>\n<h2>C\u00f3mo aplicar el marketing consciente para atraer clientes<\/h2>\n<h3>La base del negocio<\/h3>\n<p>Al <strong>proyectar tu misi\u00f3n, visi\u00f3n y valores<\/strong> en <a href=\"https:\/\/acumbamail.com\/blog\/buenas-practicas-marketing\/\">todas tus acciones<\/a>, estar\u00e1s ganando la coherencia que necesitas para sonar totalmente cre\u00edble y alejarte del paradigma tradicional de la venta agresiva.<\/p>\n<h3>Los textos y mensajes<\/h3>\n<p>Por lo tanto, los textos que aparezcan en tu sitio web o en tus <em>newsletters<\/em> apoyar\u00e1n esta idea: no inviertas mucho tiempo en hablar de lo maravillosos que son tu producto o tu empresa, sino <strong>en qu\u00e9 medida puedes solucionar los problemas<\/strong> del cliente y de la sociedad.<\/p>\n<h3>Los anuncios<\/h3>\n<p>Este tipo de anuncios consiguen<strong> vender sin que se note que se est\u00e1 vendiendo.<\/strong> La idea es evocar sensaciones positivas en la audiencia, algo que se puede conseguir contando historias de \u00e9xito (una aplicaci\u00f3n del <a href=\"https:\/\/acumbamail.com\/blog\/storytelling-email-marketing\/\"><em>storytelling<\/em><\/a>), y siempre sin plantear promesas imposibles de cumplir.<\/p>\n<h2>En resumen<\/h2>\n<p>Al imprimir los principios del <em>marketing consciente en tus campa\u00f1as de email<em>,<\/em> conseguir\u00e1s humanizar tu marca y atraer la atenci\u00f3n de un p\u00fablico que, saturado por la venta agresiva, agradecer\u00e1 una propuesta llena de honestidad y valores positivos.<\/em><\/p>\n<p>Aqu\u00ed te dejamos uno de nuestros seminarios web con \u00c8lia Guardiola, referente en <em>storytelling<\/em> en Espa\u00f1a:<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Webinar Storytelling con \u00c8lia Guardiola\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/-SvmSYZmWT8?list=PL3rb_tsNZIgWv04OoBqIt0y9H6wfyqbwK\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfConoces el mindful marketing o marketing consciente? Es una forma m\u00e1s humana de establecer lazos comerciales, donde el prop\u00f3sito de la venta no se ci\u00f1e al mero hecho de la transacci\u00f3n, sino que juega con una marcada componente humana. Vamos a ver qu\u00e9 es la publicidad consciente, c\u00f3mo funciona y c\u00f3mo consigue cumplir con su [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":20418,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-20419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo conseguir clientes con marketing consciente<\/title>\n<meta name=\"description\" content=\"En qu\u00e9 consiste el marketing consciente y c\u00f3mo se refleja en los distintos canales del marketing, con el foco puesto en el storytelling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acumbamail.com\/blog\/marketing-consciente\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo conseguir clientes con marketing consciente\" \/>\n<meta property=\"og:description\" content=\"En qu\u00e9 consiste el marketing consciente y c\u00f3mo se refleja en los distintos canales del marketing, con el foco puesto en el storytelling.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acumbamail.com\/blog\/marketing-consciente\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Acumbamail\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Acumbamail\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-26T09:37:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-07T08:36:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/01\/marketing_consciente.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"478\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pablo D\u00edaz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pablo.diaz@acumbamail.com\" \/>\n<meta name=\"twitter:site\" content=\"@acumbamail\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pablo D\u00edaz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/acumbamail.com\/blog\/marketing-consciente\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/marketing-consciente\/\"},\"author\":{\"name\":\"Pablo D\u00edaz\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/055a0a9230bbcd078fcf2d115abc240e\"},\"headline\":\"C\u00f3mo conseguir clientes con marketing consciente\",\"datePublished\":\"2022-01-26T09:37:08+00:00\",\"dateModified\":\"2022-08-07T08:36:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/marketing-consciente\/\"},\"wordCount\":607,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/marketing-consciente\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/01\/marketing_consciente.jpg\",\"articleSection\":[\"Marketing Online\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/acumbamail.com\/blog\/marketing-consciente\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/acumbamail.com\/blog\/marketing-consciente\/\",\"url\":\"https:\/\/acumbamail.com\/blog\/marketing-consciente\/\",\"name\":\"C\u00f3mo conseguir clientes con marketing consciente\",\"isPartOf\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/marketing-consciente\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/marketing-consciente\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/01\/marketing_consciente.jpg\",\"datePublished\":\"2022-01-26T09:37:08+00:00\",\"dateModified\":\"2022-08-07T08:36:27+00:00\",\"description\":\"En qu\u00e9 consiste el marketing consciente y c\u00f3mo se refleja en los distintos canales del marketing, con el foco puesto en el storytelling.\",\"breadcrumb\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/marketing-consciente\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/acumbamail.com\/blog\/marketing-consciente\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/acumbamail.com\/blog\/marketing-consciente\/#primaryimage\",\"url\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/01\/marketing_consciente.jpg\",\"contentUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/01\/marketing_consciente.jpg\",\"width\":850,\"height\":478,\"caption\":\"marketing consciente\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/acumbamail.com\/blog\/marketing-consciente\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog Acumbamail\",\"item\":\"https:\/\/acumbamail.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Online\",\"item\":\"https:\/\/acumbamail.com\/blog\/category\/marketing-online\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"C\u00f3mo conseguir clientes con marketing consciente\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#website\",\"url\":\"https:\/\/acumbamail.com\/blog\/\",\"name\":\"Blog de Acumbamail\",\"description\":\"Blog sobre email marketing y marketing online\",\"publisher\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/acumbamail.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#organization\",\"name\":\"Acumbamail\",\"url\":\"https:\/\/acumbamail.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/05\/acumbamail-black-logo.9f7ef42753fc.svg\",\"contentUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/05\/acumbamail-black-logo.9f7ef42753fc.svg\",\"width\":1,\"height\":1,\"caption\":\"Acumbamail\"},\"image\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Acumbamail\",\"https:\/\/x.com\/acumbamail\",\"https:\/\/es.linkedin.com\/company\/acumbamail\",\"https:\/\/www.youtube.com\/channel\/UCTBXceaOBLUqC0bdUXc2PDA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/055a0a9230bbcd078fcf2d115abc240e\",\"name\":\"Pablo D\u00edaz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/04\/pablo.svg\",\"contentUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/04\/pablo.svg\",\"caption\":\"Pablo D\u00edaz\"},\"description\":\"Soy licenciado en Comunicaci\u00f3n Audiovisual y, actualmente, Senior Marketing Specialist en Acumbamail. Antes, vend\u00eda papel en Dunder Mifflin.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/pablodiazgimenez\/\",\"https:\/\/x.com\/pablo.diaz@acumbamail.com\"],\"url\":\"https:\/\/acumbamail.com\/blog\/author\/pablo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00f3mo conseguir clientes con marketing consciente","description":"En qu\u00e9 consiste el marketing consciente y c\u00f3mo se refleja en los distintos canales del marketing, con el foco puesto en el storytelling.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/acumbamail.com\/blog\/marketing-consciente\/","og_locale":"es_ES","og_type":"article","og_title":"C\u00f3mo conseguir clientes con marketing consciente","og_description":"En qu\u00e9 consiste el marketing consciente y c\u00f3mo se refleja en los distintos canales del marketing, con el foco puesto en el storytelling.","og_url":"https:\/\/acumbamail.com\/blog\/marketing-consciente\/","og_site_name":"Blog de Acumbamail","article_publisher":"https:\/\/www.facebook.com\/Acumbamail","article_published_time":"2022-01-26T09:37:08+00:00","article_modified_time":"2022-08-07T08:36:27+00:00","og_image":[{"width":850,"height":478,"url":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/01\/marketing_consciente.jpg","type":"image\/jpeg"}],"author":"Pablo D\u00edaz","twitter_card":"summary_large_image","twitter_creator":"@pablo.diaz@acumbamail.com","twitter_site":"@acumbamail","twitter_misc":{"Escrito por":"Pablo D\u00edaz","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/acumbamail.com\/blog\/marketing-consciente\/#article","isPartOf":{"@id":"https:\/\/acumbamail.com\/blog\/marketing-consciente\/"},"author":{"name":"Pablo D\u00edaz","@id":"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/055a0a9230bbcd078fcf2d115abc240e"},"headline":"C\u00f3mo conseguir clientes con marketing consciente","datePublished":"2022-01-26T09:37:08+00:00","dateModified":"2022-08-07T08:36:27+00:00","mainEntityOfPage":{"@id":"https:\/\/acumbamail.com\/blog\/marketing-consciente\/"},"wordCount":607,"commentCount":0,"publisher":{"@id":"https:\/\/acumbamail.com\/blog\/#organization"},"image":{"@id":"https:\/\/acumbamail.com\/blog\/marketing-consciente\/#primaryimage"},"thumbnailUrl":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/01\/marketing_consciente.jpg","articleSection":["Marketing Online"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/acumbamail.com\/blog\/marketing-consciente\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/acumbamail.com\/blog\/marketing-consciente\/","url":"https:\/\/acumbamail.com\/blog\/marketing-consciente\/","name":"C\u00f3mo conseguir clientes con marketing consciente","isPartOf":{"@id":"https:\/\/acumbamail.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/acumbamail.com\/blog\/marketing-consciente\/#primaryimage"},"image":{"@id":"https:\/\/acumbamail.com\/blog\/marketing-consciente\/#primaryimage"},"thumbnailUrl":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/01\/marketing_consciente.jpg","datePublished":"2022-01-26T09:37:08+00:00","dateModified":"2022-08-07T08:36:27+00:00","description":"En qu\u00e9 consiste el marketing consciente y c\u00f3mo se refleja en los distintos canales del marketing, con el foco puesto en el storytelling.","breadcrumb":{"@id":"https:\/\/acumbamail.com\/blog\/marketing-consciente\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/acumbamail.com\/blog\/marketing-consciente\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/acumbamail.com\/blog\/marketing-consciente\/#primaryimage","url":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/01\/marketing_consciente.jpg","contentUrl":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/01\/marketing_consciente.jpg","width":850,"height":478,"caption":"marketing consciente"},{"@type":"BreadcrumbList","@id":"https:\/\/acumbamail.com\/blog\/marketing-consciente\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog Acumbamail","item":"https:\/\/acumbamail.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing Online","item":"https:\/\/acumbamail.com\/blog\/category\/marketing-online\/"},{"@type":"ListItem","position":3,"name":"C\u00f3mo conseguir clientes con marketing consciente"}]},{"@type":"WebSite","@id":"https:\/\/acumbamail.com\/blog\/#website","url":"https:\/\/acumbamail.com\/blog\/","name":"Blog de Acumbamail","description":"Blog sobre email marketing y marketing online","publisher":{"@id":"https:\/\/acumbamail.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acumbamail.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/acumbamail.com\/blog\/#organization","name":"Acumbamail","url":"https:\/\/acumbamail.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/acumbamail.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/05\/acumbamail-black-logo.9f7ef42753fc.svg","contentUrl":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/05\/acumbamail-black-logo.9f7ef42753fc.svg","width":1,"height":1,"caption":"Acumbamail"},"image":{"@id":"https:\/\/acumbamail.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Acumbamail","https:\/\/x.com\/acumbamail","https:\/\/es.linkedin.com\/company\/acumbamail","https:\/\/www.youtube.com\/channel\/UCTBXceaOBLUqC0bdUXc2PDA"]},{"@type":"Person","@id":"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/055a0a9230bbcd078fcf2d115abc240e","name":"Pablo D\u00edaz","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/04\/pablo.svg","contentUrl":"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2022\/04\/pablo.svg","caption":"Pablo D\u00edaz"},"description":"Soy licenciado en Comunicaci\u00f3n Audiovisual y, actualmente, Senior Marketing Specialist en Acumbamail. Antes, vend\u00eda papel en Dunder Mifflin.","sameAs":["https:\/\/www.linkedin.com\/in\/pablodiazgimenez\/","https:\/\/x.com\/pablo.diaz@acumbamail.com"],"url":"https:\/\/acumbamail.com\/blog\/author\/pablo\/"}]}},"lang":"es","translations":{"es":20419},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/posts\/20419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/comments?post=20419"}],"version-history":[{"count":11,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/posts\/20419\/revisions"}],"predecessor-version":[{"id":24729,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/posts\/20419\/revisions\/24729"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/media\/20418"}],"wp:attachment":[{"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/media?parent=20419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/categories?post=20419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acumbamail.com\/blog\/wp-json\/wp\/v2\/tags?post=20419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}