{"id":20415,"date":"2022-01-24T14:14:00","date_gmt":"2022-01-24T13:14:00","guid":{"rendered":"https:\/\/mailmkts.acens.com\/blog\/?p=20415"},"modified":"2022-07-25T14:34:26","modified_gmt":"2022-07-25T12:34:26","slug":"tipos-de-clientes-marketing","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/tipos-de-clientes-marketing\/","title":{"rendered":"Los 5 Tipos de Clientes que encontrar\u00e1s en Marketing"},"content":{"rendered":"<p>\u00bfSabes qu\u00e9 tipos de clientes existen en el mercado? La forma de orientar las acciones de generaci\u00f3n de demanda cambia en funci\u00f3n de los distintos tipos de clientes, los cuales se clasifican seg\u00fan su ciclo de vida y su comportamiento de compra. En este art\u00edculo vamos a ver en detalle los <strong>tipos de clientes en marketing<\/strong> y a analizar la mejor forma de dirigirse a cada uno de ellos. \u00a1Empezamos!<\/p>\n\n<h2>Los tipos de clientes que existen en marketing<\/h2>\n<h3>1. Prospectos (todav\u00eda no son clientes)<\/h3>\n<p>No es estrictamente uno de los tipos de clientes que existen, sino m\u00e1s bien \u201clos que todav\u00eda no existen\u201d. Los prospectos son todas aquellas figuras que <strong>todav\u00eda no han comprado<\/strong> ning\u00fan producto <strong>ni se han interesado<\/strong> en las soluciones comercializadas (a\u00fan no han interactuado con la marca).<\/p>\n<p>Te puede interesar: <a href=\"https:\/\/acumbamail.com\/blog\/mejores-herramientas-email-marketing\/\">herramientas email marketing 2022<\/a><\/p>\n<p>Dado que los prospectos conforman el grueso del <a href=\"https:\/\/acumbamail.com\/glosario\/target\/\">p\u00fablico objetivo<\/a> que todav\u00eda no ha dado el siguiente paso en su intenci\u00f3n de compra, la forma de dirigirse a ellos consiste en <strong>generar progresivamente una conciencia de marca <\/strong>(<em>Awareness<\/em>).<\/p>\n<h3>2. Interesados (tampoco son clientes)<\/h3>\n<p>Los interesados todav\u00eda no son clientes, al igual que los prospectos, pero <strong>su decisi\u00f3n de compra est\u00e1 algo m\u00e1s avanzada<\/strong><strong>.<\/strong> Se encuentran en el punto inmediatamente previo al de efectuar la compra y convertirse en clientes reales.<\/p>\n<p>Dado que los interesados est\u00e1n pr\u00f3ximos a convertirse en clientes y solo necesitan un peque\u00f1o empuj\u00f3n, lo suyo ser\u00eda incentivarles con campa\u00f1as de email marketing que incluyan, bien <strong>contenidos de alta calidad<\/strong>, bien un <em>call to action<\/em> muy atractivo.<\/p>\n<h3>3. Compradores (\u00a1ya son clientes!)<\/h3>\n<p>Los compradores destacan entre los tipos de clientes para una empresa, ya que representan el <strong>primer nivel de relaci\u00f3n efectiva<\/strong> con la marca. El comprador es aquel cliente que ya ha interactuado a nivel operacional, aunque todav\u00eda no se haya desarrollado su compromiso.<\/p>\n<p>Lo que necesitan los compradores para pasar al siguiente nivel es una <strong>campa\u00f1a de fidelizaci\u00f3n<\/strong> mediante la que se consiga aumentar su nivel de confianza, el cual se traducir\u00e1 en nuevas compras y mayor recurrencia.<\/p>\n<h3>4. Clientes<\/h3>\n<p>El cliente, como tal, es un <strong>comprador recurrente<\/strong> (con una frecuencia mayor o menor). Se diferencia del comprador en que su relaci\u00f3n con la marca no es ocasional.<\/p>\n<p>Esto tampoco quiere decir que, por ser cliente, ya se sea leal a la marca: las decisiones de compra que les han ubicado en este escal\u00f3n han podido responder a factores eventuales, por lo que la mejor forma de dirigirse a ellos es <strong>mejorando su experiencia de cliente<\/strong> (<em>customer experience<\/em>).<\/p>\n<h3>5. Leales (los mejores clientes)<\/h3>\n<p>Por \u00faltimo, este grupo est\u00e1 formado por todos los clientes que compran con cierta frecuencia y que, adem\u00e1s, est\u00e1n <strong>comprometidos con la marca<\/strong><strong>,<\/strong> la cual siempre constituye su primera opci\u00f3n y que no dudan en recomendar. Los clientes leales son, sin duda alguna, el mejor tipo de clientes.<\/p>\n<p>Este colectivo ha de ser abordado desde la perspectiva de la fidelizaci\u00f3n, poniendo en juego <strong>ofertas y contenidos personalizados<\/strong> que sirvan como est\u00edmulo para su lealtad. Para esto, el email marketing nos puede venir de perlas.<\/p>\n<p>En Acumbamail: <a href=\"https:\/\/acumbamail.com\/email-marketing\/\">mail marketing<\/a><\/p>\n<h2>Tipos de clientes &#8211; conclusiones<\/h2>\n<p>Estos son, a grandes rasgos, los tipos de clientes en marketing. A cada tipo le corresponder\u00e1 una forma diferente de acercamiento en tus <a href=\"https:\/\/acumbamail.com\/blog\/customer-journey-email-marketing-importancia\/\">newsletters seg\u00fan la fase del <em>customer journey<\/em> en el que se encuentren<\/a>. <em>Tu misi\u00f3n,<\/em> <em>si decides aceptarla<\/em>, ser\u00e1 guiarles durante todo su ciclo de vida para que pasen de meros prospectos a clientes leales a tu marca y, por lo tanto, a tu empresa<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfSabes qu\u00e9 tipos de clientes existen en el mercado? La forma de orientar las acciones de generaci\u00f3n de demanda cambia en funci\u00f3n de los distintos tipos de clientes, los cuales se clasifican seg\u00fan su ciclo de vida y su comportamiento de compra. En este art\u00edculo vamos a ver en detalle los tipos de clientes en [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":21893,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-20415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los 5 Tipos de Clientes que encontrar\u00e1s en Marketing<\/title>\n<meta name=\"description\" content=\"Conoce los diferentes tipos de clientes que existen en marketing y descubre la mejor forma de dirigirse a cada uno de ellos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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