{"id":19928,"date":"2021-10-14T12:52:21","date_gmt":"2021-10-14T10:52:21","guid":{"rendered":"https:\/\/dostavljalec.emlsend.com\/blog\/?p=19928"},"modified":"2022-08-07T19:39:17","modified_gmt":"2022-08-07T17:39:17","slug":"alfabeto-gsm-sms-marketing","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/alfabeto-gsm-sms-marketing\/","title":{"rendered":"Limitaci\u00f3n de caracteres en SMS: Qu\u00e9 es el alfabeto GSM aplicado al SMS marketing"},"content":{"rendered":"<p>A la hora de crear tus campa\u00f1as de SMS tendr\u00e1s un l\u00edmite de caracteres en tus SMS u otro dependiendo del tipo de caracteres que incluyas (acentos, caracteres especiales, emojis&#8230;) \u00bfPor qu\u00e9? En este post te explicamos en qu\u00e9 consiste el <strong>alfabeto GSM<\/strong> (el est\u00e1ndar de codificaci\u00f3n de SMS m\u00e1s extendido), su diferencia con el <strong>est\u00e1ndar UNICODE<\/strong> y qu\u00e9 debes tener en cuenta en tu <a href=\"https:\/\/acumbamail.com\/sms-marketing\/\">SMS marketing<\/a>.<\/p>\n\n<h2>\u00bfQu\u00e9 es el alfabeto GSM? Definici\u00f3n<\/h2>\n<p><span style=\"font-weight: 400;\">Las siglas GSM significan <\/span><span style=\"font-weight: 400;\">Global System for Mobile communications<\/span><span style=\"font-weight: 400;\"> (sistema global para comunicaciones m\u00f3viles), y se refieren al <strong>sistema de tel\u00e9fono m\u00f3vil digital m\u00e1s estandarizado<\/strong> para las comunicaciones por mensajer\u00eda de texto. Comprende un <\/span><strong>conjunto de 138 s\u00edmbolos,<\/strong><span style=\"font-weight: 400;\"> incluyendo gran cantidad de letras, caracteres especiales y n\u00fameros, aunque <\/span><strong>excluyendo los acentos.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Los SMS tambi\u00e9n pueden utilizar otro tipo de codificaci\u00f3n, muy habitual en nuestros d\u00edas: el formato <\/span><strong>Unicode.<\/strong><span style=\"font-weight: 400;\"> Este conjunto da mucho m\u00e1s juego en la construcci\u00f3n de frases y palabras (permitiendo incluir acentos, incluso emojis), <strong>pero limita el tama\u00f1o del mensaje a <\/strong><\/span><strong>70 caracteres.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El set de caracteres GSM, sin embargo, permite una mayor longitud de texto que Unicode y soporta mensajes de <\/span><strong>hasta 160 caracteres.<\/strong><\/p>\n<h2>Ventajas de aplicarlo al SMS<\/h2>\n<h3>Redacci\u00f3n m\u00e1s completa y legible<\/h3>\n<p><span style=\"font-weight: 400;\">Al contar con m\u00e1s espacio para redactar el texto de cada mensaje, tendr\u00e1s <\/span><strong>m\u00e1s posibilidades de articular los contenidos. <\/strong><span style=\"font-weight: 400;\">El alfabeto GSM contiene caracteres m\u00e1s que suficientes para construir frases y palabras totalmente legibles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por consiguiente, podr\u00e1s desarrollar mejor aquellos mensajes que desees transmitir a tu lista de distribuci\u00f3n, sin tener que preocuparte sistem\u00e1ticamente de acortar los textos.<\/span><\/p>\n<h3>Optimizaci\u00f3n del coste de la campa\u00f1a<\/h3>\n<p><span style=\"font-weight: 400;\">Cuando se define una <a href=\"https:\/\/acumbamail.com\/blog\/envio-de-sms-masivo-la-guia-definitiva\/\">campa\u00f1a de SMS masivo<\/a>,<\/span><span style=\"font-weight: 400;\">\u00a0se establece un coste unitario por mensaje <\/span><strong>en funci\u00f3n del tama\u00f1o del texto,<\/strong><span style=\"font-weight: 400;\"> entre otros factores. Por consiguiente, cuanto m\u00e1s corto sea el mensaje, menos presupuesto tendr\u00e1s que destinar a la campa\u00f1a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin embargo, puedes aprovechar toda la extensi\u00f3n de mensaje que permite GSM para introducir informaci\u00f3n de contacto, enlaces con llamadas a la acci\u00f3n con opci\u00f3n de seguimiento o solicitudes de baja.<\/span><\/p>\n<h2>C\u00f3mo se aplica el alfabeto GSM al SMS<\/h2>\n<p><span style=\"font-weight: 400;\">Al escribir palabras con acentos u otros caracteres no incluidos en el alfabeto GSM, autom\u00e1ticamente los tel\u00e9fonos pasan al conjunto Unicode, obligando a que cada SMS conste solo de 70 caracteres. Un solo car\u00e1cter puede penalizar la longitud de todo el mensaje.<\/span><\/p>\n<p>Por ejemplo, al crear una campa\u00f1a de SMS en Acumbamail, podr\u00e1s ver en todo momento el n\u00famero de caracteres restante y qu\u00e9 tipo de alfabeto est\u00e1s utilizando, si GSM o Unicode:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19993\" src=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2021\/10\/file-YQPuJJpddA.jpg\" alt=\"campa\u00f1a de SMS marketing Acumbamail\" width=\"1528\" height=\"870\" srcset=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2021\/10\/file-YQPuJJpddA.jpg 1528w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2021\/10\/file-YQPuJJpddA-300x171.jpg 300w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2021\/10\/file-YQPuJJpddA-1024x583.jpg 1024w, https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2021\/10\/file-YQPuJJpddA-150x85.jpg 150w\" sizes=\"auto, (max-width: 1528px) 100vw, 1528px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Esto sucede porque los mensajes de texto tienen un <\/span><strong>tama\u00f1o normalizado fijo de 1120 bits,<\/strong><span style=\"font-weight: 400;\"> y la restricci\u00f3n derivada de Unicode se debe a que este est\u00e1ndar necesita 16 bits para codificar cada car\u00e1cter; la gran ventaja del alfabeto GSM es que <\/span><strong>solo necesita 7 bits<\/strong><span style=\"font-weight: 400;\"> para codificar cada elemento de su alfabeto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esto te permitir\u00e1 extender de forma natural la longitud de los SMS que mandes, sin arriesgarte a tener que condensar demasiado tus mensajes o a pagar sobrecostes porque te hayas excedido de la cantidad m\u00e1xima de caracteres permitidos en cada mensaje.<\/span><\/p>\n<h2>Conclusi\u00f3n<\/h2>\n<p><span style=\"font-weight: 400;\">La relaci\u00f3n entre los SMS y el alfabeto GSM es clara y simple: utilizando los 138 s\u00edmbolos que lo componen, podr\u00e1s enviar mensajes m\u00e1s legibles y completos a cualquier dispositivo. Adem\u00e1s, sacar\u00e1s m\u00e1s partido a tu campa\u00f1a de SMS <\/span><span style=\"font-weight: 400;\">marketing<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A la hora de crear tus campa\u00f1as de SMS tendr\u00e1s un l\u00edmite de caracteres en tus SMS u otro dependiendo del tipo de caracteres que incluyas (acentos, caracteres especiales, emojis&#8230;) \u00bfPor qu\u00e9? En este post te explicamos en qu\u00e9 consiste el alfabeto GSM (el est\u00e1ndar de codificaci\u00f3n de SMS m\u00e1s extendido), su diferencia con el [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":19927,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[854],"tags":[],"class_list":["post-19928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alfabeto GSM y SMS marketing: limitaci\u00f3n de caracteres<\/title>\n<meta name=\"description\" content=\"\u00bfPor qu\u00e9 hay un l\u00edmite de caracteres en los SMS? \u00bfQu\u00e9 son los alfabetos GSM y Unicode? 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