{"id":19755,"date":"2021-10-14T15:04:10","date_gmt":"2021-10-14T13:04:10","guid":{"rendered":"https:\/\/dostavljalec.emlsend.com\/blog\/?p=19755"},"modified":"2022-07-26T15:58:04","modified_gmt":"2022-07-26T13:58:04","slug":"ui-vs-ux","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/ui-vs-ux\/","title":{"rendered":"UI vs UX: \u00bfqu\u00e9 diferencias existen?"},"content":{"rendered":"\n<p>Disponer de un buen dise\u00f1o web es fundamental para ofrecer una buena experiencia de navegaci\u00f3n a los clientes y clientes potenciales de tu empresa. El <strong>dise\u00f1o UX <\/strong>se ha convertido, en los \u00faltimos a\u00f1os, en una prioridad para satisfacer las necesidades de los usuarios y que una web sea m\u00e1s rentable y logre mejores resultados.<\/p>\n\n\n\n<p>A continuaci\u00f3n, te explicamos la <strong>diferencia entre UI y UX<\/strong> y por qu\u00e9 es tan importante que apuestes por un buen dise\u00f1o UX.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Qu\u00e9 es el dise\u00f1o UX<\/strong><\/h2>\n\n\n\n<p>La <a href=\"https:\/\/acumbamail.com\/glosario\/usabilidad-web\/\">experiencia de usuario<\/a> o UX (<em>User Experience<\/em>) es <strong>la forma en la que los usuarios perciben una p\u00e1gina web cuando navegan por ella y utilizan sus diferentes funcionalidades<\/strong>. Gracias al dise\u00f1o UX puedes optimizar tu p\u00e1gina para que tus usuarios disfruten de una gran experiencia sin tener que realizar un gran esfuerzo a la hora de encontrar aquello que buscan o para moverse de forma fluida por el contenido.<\/p>\n\n\n\n<p>El dise\u00f1o UX es, en definitiva, el dise\u00f1o de la experiencia de usuario, y consiste en poner a este \u00faltimo en el foco de cada decisi\u00f3n que se tome durante el proceso de creaci\u00f3n de un sitio web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Diferencias entre el dise\u00f1o UX y UI<\/strong><\/h3>\n\n\n\n<p>Los conceptos de UX y UI (<em>User Interface<\/em>) suelen confundirse, ya que est\u00e1n muy relacionados y la combinaci\u00f3n de ambos es prioritaria para que consigas un dise\u00f1o ideal pensando en la satisfacci\u00f3n del usuario.<\/p>\n\n\n\n<p>La <strong>UX se centra en optimizar un sitio web para que sea agradable y eficaz<\/strong>, mientras que la UI (la interfaz de usuario) se<strong> encarga del dise\u00f1o de todos los aspectos visuales,<\/strong> como la apariencia o la interactividad de una p\u00e1gina web. <\/p>\n\n\n\n<p>En el dise\u00f1o web se trabaja sobre la UX para ofrecer la mejor experiencia de usuario, alineando cada componente o elemento con el dise\u00f1o UI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Beneficios de tener un buen dise\u00f1o UX<\/strong><\/h2>\n\n\n\n<p>Tras ver qu\u00e9 es UX y UI, veamos cu\u00e1les son las ventajas de que priorices ambos aspectos cuando dise\u00f1es tu p\u00e1gina web:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Incrementa las conversiones<\/strong><\/h3>\n\n\n\n<p>Un buen dise\u00f1o UX permite que tus usuarios interact\u00faen mejor con el sitio web sin tener que realizar un gran esfuerzo o invertir mucho tiempo en acceder a su contenido. El dise\u00f1o UX te permitir\u00e1 <strong>ofrecer, por ejemplo, un proceso de compra sencillo y corto<\/strong>, sin necesidad de que el cliente realice demasiados pasos o tenga que introducir datos que no son necesarios. De esta manera, <strong>el n\u00famero de ventas de tu <\/strong><strong><em>e-commerce<\/em><\/strong><strong> se ver\u00e1 incrementado<\/strong> considerablemente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Aumenta el tiempo de permanencia<\/strong><\/h3>\n\n\n\n<p>Si tu web ofrece una buena experiencia de usuario, los visitantes permanecer\u00e1n mucho m\u00e1s tiempo navegando por su contenido y utilizando sus distintas funciones. Al permanecer m\u00e1s tiempo, aumentan las posibilidades de que realicen alguna conversi\u00f3n, como una suscripci\u00f3n o una compra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Proyecta una mejor imagen<\/strong><\/h3>\n\n\n\n<p>Al disponer de un sitio web con una buena UX y un gran dise\u00f1o UI tus usuarios <strong>percibir\u00e1n una mejor imagen de tu empresa y de tu marca<\/strong>. El dise\u00f1o UX es fundamental para proyectar una imagen profesional, moderna e innovadora.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reduce los costes<\/strong><\/h3>\n\n\n\n<p>Todas las incidencias, preguntas y problemas que los usuarios reportan sobre tu sitio web se ver\u00e1n reducidas de forma notable con una buena UX y UI. Esto implica que <strong>necesitar\u00e1s menos tiempo para atender incidencias relacionadas con tu p\u00e1gina,<\/strong> lo que reducir\u00e1 los costes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mejora el posicionamiento web<\/strong><\/h3>\n\n\n\n<p>Para Google, la experiencia de usuario es uno de los <strong>factores m\u00e1s importantes para el <a href=\"https:\/\/acumbamail.com\/blog\/mejorar-posicionamiento-en-google\/\">posicionamiento web<\/a>, <\/strong>por lo que apostar por un buen dise\u00f1o UX y UI ayudar\u00e1 a mejorar la posici\u00f3n de tu p\u00e1gina en las SERP o p\u00e1ginas de resultados de Google.<\/p>\n\n\n\n<p>Si env\u00edas campa\u00f1as de email, puede interesarte nuestra gu\u00eda espec\u00edfica sobre <a href=\"https:\/\/acumbamail.com\/blog\/diseno-ux-email\/\">dise\u00f1o UX para email marketing<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusi\u00f3n<\/strong><\/h2>\n\n\n\n<p>Ahora que ya sabes <strong>qu\u00e9 es dise\u00f1o UX y UI <\/strong>y las ventajas que te ofrece a la hora de dise\u00f1ar tu p\u00e1gina web o <em>e-commerce, <\/em>es hora de que pienses qu\u00e9 mejoras necesitas implementar. El dise\u00f1o de la <em>user experience<\/em> y de la interfaz de usuario son conceptos diferentes, pero est\u00e1n \u00edntimamente relacionados y son b\u00e1sicos en el dise\u00f1o web actual.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Disponer de un buen dise\u00f1o web es fundamental para ofrecer una buena experiencia de navegaci\u00f3n a los clientes y clientes potenciales de tu empresa. El dise\u00f1o UX se ha convertido, en los \u00faltimos a\u00f1os, en una prioridad para satisfacer las necesidades de los usuarios y que una web sea m\u00e1s rentable y logre mejores resultados. [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":19754,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-19755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UI vs UX: \u00bfqu\u00e9 diferencias existen?<\/title>\n<meta name=\"description\" content=\"\u00bfEsto es UX, o es UI? 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