{"id":19494,"date":"2022-02-16T15:59:41","date_gmt":"2022-02-16T14:59:41","guid":{"rendered":"https:\/\/acumbamail.com\/blog\/?p=19494"},"modified":"2022-07-23T11:18:39","modified_gmt":"2022-07-23T09:18:39","slug":"funciones-departamento-marketing","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/funciones-departamento-marketing\/","title":{"rendered":"Cu\u00e1les son las funciones del departamento de marketing"},"content":{"rendered":"<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En un mercado altamente competitivo donde la globalizaci\u00f3n y la digitalizaci\u00f3n son una realidad, las empresas deben optimizar la forma de llegar a los clientes y clientes potenciales, para ofrecerles servicios y productos personalizados que sean de su inter\u00e9s.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El <\/span><strong><em>marketing<\/em> digital<\/strong><span style=\"font-weight: 400;\"> es una herramienta fundamental hoy en d\u00eda para que cualquier empresa, independientemente de su tama\u00f1o o sector, pueda hacer llegar sus mensajes a los clientes de forma precisa y efectiva.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Las distintas <\/span><strong>funciones del departamento de <em>marketing<\/em><\/strong><span style=\"font-weight: 400;\"> van desde el dise\u00f1o de una campa\u00f1a en redes sociales, pasando por una estrategia de contenido hasta el dise\u00f1o de <\/span><strong>estrategias de <em>email marketing<\/em><\/strong><span style=\"font-weight: 400;\"><em>.<\/em> Todas ellas tienen una gran importancia a la hora de alcanzar los objetivos de conversi\u00f3n, captaci\u00f3n de nuevos clientes, fidelizaci\u00f3n y prestigio de la marca.<\/span><\/p>\n\n<h2 style=\"text-align: justify;\"><strong>Por qu\u00e9 debes contar con un departamento de <em>marketing<\/em><\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Un departamento de <em>marketing<\/em> interno o externo es fundamental para poder incrementar la visibilidad de la empresa, incrementar sus ventas y alcanzar los distintos objetivos principales y secundarios que se fijen.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Los principales motivos por los que el <em>marketing<\/em> debe estar presente en tu empresa son los siguientes.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Aumenta las conversiones<\/strong> (captaci\u00f3n de nuevos clientes o ventas).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Diferenciarse de la competencia<\/strong> (innovaci\u00f3n, agilidad, servicio personalizado, etc.).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Incrementa la rentabilidad<\/strong> de las inversiones gracias a la monitorizaci\u00f3n y la anal\u00edtica de datos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Mejora la imagen<\/strong> de la empresa y consigue un <strong>mayor nivel de fidelidad<\/strong> de los clientes.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><strong>Funciones del departamento de <em>marketing<\/em><\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A continuaci\u00f3n, veremos las principales actividades que se desarrollan en un departamento de <em>marketing<\/em> digital de forma habitual.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong>Segmentar el mercado e investigaci\u00f3n de la competencia<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Es el encargado de investigar el mercado y la competencia, y de establecer el perfil del cliente al que se dirigen las distintas estrategias que se llevan a cabo.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La <a href=\"https:\/\/acumbamail.com\/blog\/segmentacion-de-mercado-email-marketing\/\">funci\u00f3n de segmentaci\u00f3n<\/a> que realiza el <em>marketing<\/em> es <\/span><strong>fundamental para maximizar los resultados que se obtienen<\/strong><span style=\"font-weight: 400;\"> de todas sus acciones.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong>Mejorar el posicionamiento web<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En plena era digital, la visibilidad en los motores de b\u00fasqueda, y en especial en Google es prioritaria para incrementar la visibilidad y las ventas de una empresa.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Este departamento debe tener como uno de sus principales objetivos <\/span><strong>optimizar los portales web de la empresa para que aparezcan en las primeras posiciones de las p\u00e1ginas de resultados de Google (tambi\u00e9n llamadas <a href=\"https:\/\/acumbamail.com\/glosario\/serp\/\">SERP<\/a>) <\/strong><span style=\"font-weight: 400;\">y as\u00ed incrementar su tr\u00e1fico web.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong>Dise\u00f1ar e implementar estrategias de <em>email marketing<\/em><\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Una de las funciones m\u00e1s importantes es la de <\/span><strong>desarrollar estrategias de email marketing para llegar a los clientes a trav\u00e9s del correo electr\u00f3nico<\/strong><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El correo electr\u00f3nico permite <\/span><strong>llegar de forma directa al usuario final con un mensaje personalizado<\/strong><span style=\"font-weight: 400;\"> que facilita el proceso de conversi\u00f3n.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong>Gestionar las redes sociales<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Las redes sociales se han convertido en uno de los principales canales de comunicaci\u00f3n de una empresa con sus clientes y audiencia. La interacci\u00f3n directa e inmediata hace muy poderoso el <em>marketing<\/em> en redes sociales que <\/span><strong>debe ser prioritario para establecer relaciones m\u00e1s cercanas con los clientes<\/strong><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El <\/span><strong>departamento de <em>marketing<\/em> es una necesidad<\/strong><span style=\"font-weight: 400;\"> para tu empresa hoy en d\u00eda, por lo que debes contar con \u00e9l, bien a nivel interno o contratando los servicios de una empresa externa especializada. Gracias a su trabajo,\u00a0tu negocio puede alcanzar sus objetivos y maximizar los resultados obtenidos.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En un mercado altamente competitivo donde la globalizaci\u00f3n y la digitalizaci\u00f3n son una realidad, las empresas deben optimizar la forma de llegar a los clientes y clientes potenciales, para ofrecerles servicios y productos personalizados que sean de su inter\u00e9s. El marketing digital es una herramienta fundamental hoy en d\u00eda para que cualquier empresa, independientemente de [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":19493,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-19494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cu\u00e1les son las funciones del departamento de marketing<\/title>\n<meta name=\"description\" content=\"Te contamos las 4 funciones principales que ha de tener el departamento de marketing de una empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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