{"id":19401,"date":"2021-08-12T09:30:14","date_gmt":"2021-08-12T07:30:14","guid":{"rendered":"https:\/\/acumbamail.com\/blog\/?p=19401"},"modified":"2022-08-01T18:49:01","modified_gmt":"2022-08-01T16:49:01","slug":"marketing-digital-en-hosteleria","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/marketing-digital-en-hosteleria\/","title":{"rendered":"Marketing digital en hosteler\u00eda: los canales imprescindibles"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Si trabajas en el sector de la hosteler\u00eda debes tener en cuenta que el <strong>marketing digital<\/strong> es la mejor herramienta que tienes a tu disposici\u00f3n para incrementar de forma significativa tus ventas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aplicar estrategias de <\/span><strong>marketing <\/strong><strong>en hosteler\u00eda<\/strong><span style=\"font-weight: 400;\"> es una forma de mejorar la visibilidad del negocio, conseguir nuevos clientes, aumentar la fidelidad y alcanzar un mayor prestigio de la marca.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este texto te explicamos qu\u00e9 estrategias de marketing son las que m\u00e1s \u00e9xito ofrecen para el sector hosteler\u00eda, principalmente potenciando tu <strong>SEO local<\/strong> para facilitar que los clientes encuentren tu negocio.<\/span><\/p>\n\n<h2><strong>Beneficios del SEO local para la hosteler\u00eda<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">El sector de la hosteler\u00eda destaca por dos caracter\u00edsticas, el gran n\u00famero de competidores existentes en el mercado y la alta exigencia de los clientes actuales. <strong>Invertir en SEO local<\/strong> es la mejor soluci\u00f3n para conseguir una mayor<strong> visibilidad<\/strong> de tu negocio y para poder trabajar la imagen y el servicio que se ofrece a los clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los beneficios de aplicar t\u00e9cnicas de SEO local para hosteler\u00eda son:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facilita que los clientes de la zona de actuaci\u00f3n del negocio <\/span><strong>conozcan informaci\u00f3n vital del negocio como su ubicaci\u00f3n,<\/strong><span style=\"font-weight: 400;\"> sus horarios de apertura o los productos y servicios que ofrecen.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Permite <\/span><strong>interactuar de forma directa con los clientes<\/strong><span style=\"font-weight: 400;\"> para agradecer rese\u00f1as positivas y solucionar cualquier incidente negativo de forma inmediata.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Diferencia el negocio de la competencia<\/strong><span style=\"font-weight: 400;\"> con una mayor presencia local en Google.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Incrementa de forma notable el n\u00famero de usuarios que conocen la empresa<\/strong><span style=\"font-weight: 400;\"> al realizar una b\u00fasqueda de negocios hosteleros en su zona.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Aumenta el n\u00famero de visitas y reservas<\/strong><span style=\"font-weight: 400;\"> del negocio (incrementa las ventas).<\/span><\/li>\n<\/ul>\n<h2><strong>4 consejos para trazar tu estrategia de marketing digital en el sector de la hosteler\u00eda<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A continuaci\u00f3n, te ofrecemos algunas estrategias de marketing para hosteler\u00eda para que puedas sacar el m\u00e1ximo rendimiento al SEO local de tu negocio.<\/span><\/p>\n<h3><strong>Crear y cuidar el perfil de Google My Business<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Google My Business es una herramienta gratuita de Google destinada a peque\u00f1os negocios, donde es posible crear un perfil de empresa y a\u00f1adir una gran cantidad de datos para el negocio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al tener una cuenta en Google My Business <\/span><strong>la direcci\u00f3n de la empresa quedar\u00e1 reflejada en Google Maps,<\/strong><span style=\"font-weight: 400;\"> facilitando el conocimiento y acceso de los clientes al negocio. Adem\u00e1s, en el perfil de la empresa <\/span><strong>los clientes pueden dejar su valoraci\u00f3n y comentarios<\/strong><span style=\"font-weight: 400;\"> lo que presenta una gran oportunidad para el negocio para mejorar su imagen y conseguir que otros usuarios se animen a visitarlo.<\/span><\/p>\n<h3><strong>Dise\u00f1o web <\/strong><strong><em>responsive&nbsp;<\/em><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">La p\u00e1gina web o portal de reservas del negocio debe <\/span><strong>adaptarse perfectamente a los tel\u00e9fonos m\u00f3viles<\/strong><span style=\"font-weight: 400;\">. Hoy en d\u00eda la mayor\u00eda de los usuarios realiza las b\u00fasquedas desde sus <\/span><em><span style=\"font-weight: 400;\">smartphones <\/span><\/em><span style=\"font-weight: 400;\">por lo que es importante que puedan acceder a toda la informaci\u00f3n y funcionalidades del sitio web de forma r\u00e1pida y efectiva.<\/span><\/p>\n<p><strong>El dise\u00f1o <\/strong><a href=\"https:\/\/acumbamail.com\/glosario\/responsive-design\/\"><em><strong>responsive<\/strong><\/em><\/a> <strong>es una prioridad a la hora de construir y dise\u00f1ar el sitio web de un negocio de hosteler\u00eda<\/strong><span style=\"font-weight: 400;\">, impidiendo que muchos usuarios lo abandonen al no funcionar de forma adecuada en sus tel\u00e9fonos m\u00f3viles. A colaci\u00f3n de esto \u00faltimo, no est\u00e1 de m\u00e1s que de vez en cuando realices un <strong>an\u00e1lisis con un <a href=\"https:\/\/acumbamail.com\/blog\/mapa-de-calor-web\/\">mapa de calor<\/a><\/strong> para comprobar que tus visitantes no se quedan atascados en un sitio concreto de tu web.&nbsp;<\/span><\/p>\n<p>Otras <strong>tendencias en dise\u00f1o web <\/strong>que facilitan la experiencia de usuario son el dise\u00f1o plano o <a href=\"https:\/\/acumbamail.com\/blog\/flat-design\/\"><em>flat design<\/em><\/a>, caracterizado por su minimalismo y que en los \u00faltimos tiempos vemos en p\u00e1ginas web muy punteras, o a\u00f1adir un <a href=\"https:\/\/acumbamail.com\/blog\/efecto-parallax\/\">efecto Parallax<\/a> que se active al navegar por tu p\u00e1gina principal para aportar un extra de dinamismo.<\/p>\n<h3><strong>Estrategia de contenidos<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Google y otros motores de b\u00fasqueda favorecen el posicionamiento de los sitios web que apuestan por contenidos de calidad y que a\u00f1aden nuevas publicaciones de forma peri\u00f3dica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con una buena estrategia de contenidos para un negocio de hosteler\u00eda, <\/span><strong>se pueden a\u00f1adir art\u00edculos de inter\u00e9s para los usuarios para atraer un mayor n\u00famero de visitas<\/strong><span style=\"font-weight: 400;\">, incrementando la visibilidad del negocio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Establecer un <\/span><strong><a href=\"https:\/\/acumbamail.com\/blog\/calendario-de-contenidos\/\">calendario de publicaciones<\/a> con fechas y tem\u00e1ticas definidas<\/strong><span style=\"font-weight: 400;\"> es la mejor forma de abordar este tipo de estrategias, centradas en ofrecer contenido de valor a los usuarios.<\/span><\/p>\n<p>Si no sabes por d\u00f3nde empezar, puedes echar un vistazo a nuestro post con 10 ideas de contenido para <a href=\"https:\/\/acumbamail.com\/blog\/negocio-en-la-red\/\">mantener vivo tu negocio en la red<\/a>.<\/p>\n<h3>Crear un canal de comunicaci\u00f3n directo con tus clientes<\/h3>\n<p>Aparte de tu perfil completo en Google My Business, con toda la informaci\u00f3n de contacto, horarios y sitio web, no es mala idea que establezcas un medio concreto de comunicaci\u00f3n con tus clientes.<\/p>\n<p>Siempre puedes poner a disposici\u00f3n de tus clientes tus perfiles en redes sociales para que te contacten, pero el siguiente paso para <strong>profesionalizar la atenci\u00f3n al cliente<\/strong> es utilizar <strong>Whatsapp Business<\/strong>.<\/p>\n<p>Si por otra parte quieres mantener informados a clientes o proveedores f\u00e1cilmente de tus novedades, o anunciar promociones concretas, puedes crear una estrategia de <strong>email marketing<\/strong> sencilla en pocos pasos.<\/p>\n<p>Puesto que ambos <a href=\"https:\/\/acumbamail.com\/blog\/canales-de-marketing-mas-rentables\/\">canales<\/a> se pueden utilizar de forma similar en hosteler\u00eda, puedes acceder a una <a href=\"https:\/\/acumbamail.com\/blog\/email-marketing-vs-whatsapp-business\/\">comparativa completa entre Whatsapp Business y el email marketing<\/a> con las ventajas que aporta un canal u otro, sus diferencias y ejemplos de uso efectivos.<\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;Por \u00faltimo, si tienes un restaurante, puedes echar un vistazo a nuestras gu\u00edas concreta de <a href=\"https:\/\/acumbamail.com\/blog\/email-marketing-hiperlocal\/\">email marketing hiperlocal para restaurantes<\/a> y las <a href=\"https:\/\/acumbamail.com\/blog\/marketing-gourmet\/\">12 claves del marketing gourmet<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El <\/span><em><span style=\"font-weight: 400;\">marketing <\/span><\/em><span style=\"font-weight: 400;\">digital es la herramienta ideal para que un negocio del sector de la hosteler\u00eda pueda llegar a m\u00e1s clientes de su zona e incrementar el n\u00famero de reservas y visitas de clientes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si trabajas en el sector de la hosteler\u00eda debes tener en cuenta que el marketing digital es la mejor herramienta que tienes a tu disposici\u00f3n para incrementar de forma significativa tus ventas. Aplicar estrategias de marketing en hosteler\u00eda es una forma de mejorar la visibilidad del negocio, conseguir nuevos clientes, aumentar la fidelidad y alcanzar [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":19400,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-19401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing digital en hosteler\u00eda: los canales imprescindibles<\/title>\n<meta name=\"description\" content=\"Te explicamos c\u00f3mo comenzar a trazar una estrategia de marketing digital para el sector de la hosteler\u00eda: SEO local, contenido, canales...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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