{"id":19336,"date":"2021-07-22T13:30:53","date_gmt":"2021-07-22T11:30:53","guid":{"rendered":"https:\/\/acumbamail.com\/blog\/?p=19336"},"modified":"2022-08-08T12:40:35","modified_gmt":"2022-08-08T10:40:35","slug":"trafficker-digital","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/trafficker-digital\/","title":{"rendered":"Qu\u00e9 es un trafficker digital y qu\u00e9 funciones tiene"},"content":{"rendered":"<p>El auge del comercio online y los negocios por internet han creado una serie de nuevos conceptos y formas de hacer las cosas en las empresas. Para cubrir sus necesidades actuales generadas por la digitalizaci\u00f3n, las empresas demandan nuevos perfiles profesionales, como es el caso del trafficker digital o generador de tr\u00e1fico web.<\/p>\n<p>A continuaci\u00f3n, veremos <strong>qu\u00e9 es un <\/strong><strong>trafficker <\/strong><strong>digital<\/strong> y cu\u00e1les son las importantes funciones que desempe\u00f1an estos profesionales en una empresa.<\/p>\n\n<h2>Qu\u00e9 es un trafficker digital<\/h2>\n<p>Un trafficker digital es un nuevo perfil profesional que se dedica a <strong>dise\u00f1ar e implementar estrategias y campa\u00f1as publicitarias con el objetivo de incrementar el tr\u00e1fico web de las plataformas <\/strong><strong>online <\/strong><strong>de una empresa<\/strong>, es decir, aumentar las visitas de la p\u00e1gina web o ecommerce del negocio.<\/p>\n<p>Un trafficker optimiza las campa\u00f1as digitales de la empresa (en redes sociales, <a href=\"https:\/\/acumbamail.com\/glosario\/google-ads\/\">Google Ads<\/a>, Facebook Ads y plataformas similares) para conseguir la m\u00e1xima repercusi\u00f3n con el m\u00ednimo coste.<\/p>\n<h3>Tipos de trafficker digital<\/h3>\n<p>Aunque se trata de un perfil reciente, su importancia ha propiciado que existan diversas especialidades como:<\/p>\n<ul>\n<li><strong>Trafficker <\/strong><strong>de <\/strong><strong>social media<\/strong>. Especializado en redes sociales.<\/li>\n<li><strong>Trafficker <\/strong><strong>de Google y Facebook Ads<\/strong>. Especialista en dise\u00f1ar e implementar campa\u00f1as en estas plataformas online.<\/li>\n<li><strong>Trafficker <\/strong><strong>de <\/strong><strong>ecommerce<\/strong>. Especialistas en incrementar la visibilidad y las ventas de una tienda online.<\/li>\n<li><strong>Trafficker <\/strong><strong>de tiendas f\u00edsicas<\/strong>. Especialistas en incrementar el tr\u00e1fico online y las visitas f\u00edsicas a las tiendas del negocio (interconexi\u00f3n entre negocio virtual y tradicional).<\/li>\n<\/ul>\n<h2>Funciones del trafficker digital<\/h2>\n<p>Para lograr su meta de incrementar el tr\u00e1fico web del sitio web de la empresa, el trafficker realiza las siguientes funciones:<\/p>\n<h3>Planificaci\u00f3n publicitaria<\/h3>\n<p>El trafficker analiza la situaci\u00f3n de la empresa y sus objetivos para poder <strong>dise\u00f1ar las mejores estrategias y campa\u00f1as publicitarias<\/strong> en redes sociales y plataformas como Google Ads y Facebook Ads. Es el encargado de <strong>obtener un buen retorno de la inversi\u00f3n<\/strong> en publicidad que realiza la empresa.<\/p>\n<h3>Implantaci\u00f3n de la campa\u00f1a publicitaria<\/h3>\n<p>Ejecuta las campa\u00f1as dise\u00f1adas en los diversos canales teniendo en cuenta todas las variables que entran en juego, con el fin de alcanzar los objetivos fijados. Es el encargado de <strong>crear los anuncios y de realizar la segmentaci\u00f3n necesaria<\/strong> para que lleguen a un target concreto.<\/p>\n<h3>Monitorizaci\u00f3n de la campa\u00f1a publicitaria<\/h3>\n<p>El trafficker hace un <strong>seguimiento en tiempo real de la campa\u00f1a<\/strong>, monitorizando con m\u00e9tricas y KPI (m\u00e9tricas asociadas a objetivos concretos) para evaluar su evoluci\u00f3n y poder tomar medidas correctoras en caso de que se produzcan desviaciones.<\/p>\n<h2>C\u00f3mo ser trafficker digital<\/h2>\n<p>Los traffickers digitales son profesionales que necesitan disponer de unos conocimientos en \u00e1reas como el <strong>dise\u00f1o y la edici\u00f3n de im\u00e1genes<\/strong>, nociones avanzadas de <strong>desarrollo web <\/strong>para la creaci\u00f3n de landing pages (HTML y CSS), conocimientos avanzados en <strong>posicionamiento web<\/strong> (<a href=\"https:\/\/acumbamail.com\/glosario\/seo\/\">SEO<\/a> y <a href=\"https:\/\/acumbamail.com\/glosario\/sem\/\">SEM<\/a>) y manejo de <strong>hojas de c\u00e1lculo y estad\u00edstica<\/strong> para poder trabajar con las m\u00e9tricas y realizar an\u00e1lisis de las campa\u00f1as.<\/p>\n<p>Dentro de los nuevos perfiles que han surgido durante los \u00faltimos a\u00f1os debido a internet y las nuevas tecnolog\u00edas, el de <strong>trafficker <\/strong><strong>digital<\/strong> ha tomado gran relevancia pues es el encargado de incrementar las visitas a las plataformas online de la empresa, un aspecto prioritario para cualquier negocio hoy en d\u00eda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El auge del comercio online y los negocios por internet han creado una serie de nuevos conceptos y formas de hacer las cosas en las empresas. Para cubrir sus necesidades actuales generadas por la digitalizaci\u00f3n, las empresas demandan nuevos perfiles profesionales, como es el caso del trafficker digital o generador de tr\u00e1fico web. A continuaci\u00f3n, [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":19335,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-19336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trafficker digital: qu\u00e9 es y qu\u00e9 hace<\/title>\n<meta name=\"description\" content=\"Te explicamos en qu\u00e9 consiste la profesi\u00f3n del trafficker digital y qu\u00e9 conocimientos y formaci\u00f3n debe tener.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acumbamail.com\/blog\/trafficker-digital\/\" \/>\n<meta property=\"og:locale\" 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