{"id":18869,"date":"2021-05-18T09:33:29","date_gmt":"2021-05-18T07:33:29","guid":{"rendered":"https:\/\/acumbamail.com\/blog\/?p=18869"},"modified":"2023-05-29T10:21:26","modified_gmt":"2023-05-29T08:21:26","slug":"como-crear-un-eslogan","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/como-crear-un-eslogan\/","title":{"rendered":"C\u00f3mo crear un eslogan creativo para tus campa\u00f1as"},"content":{"rendered":"<p>\u00bfQuieres saber <strong>qu\u00e9 es un eslogan y c\u00f3mo se hace<\/strong>? El eslogan es una de las <strong>herramientas m\u00e1s importantes en <\/strong><strong><em>marketing<\/em><\/strong>, ya que es un recordatorio constante al p\u00fablico sobre lo que tu negocio puede ofrecerles.<\/p>\n<p>Por ello, es importante que conozcas c\u00f3mo crear un eslogan creativo que ayude a <strong>aumentar el recuerdo<\/strong> de tu marca entre los consumidores y a <strong>diferenciarte de la competencia<\/strong>.<\/p>\n\n<h2>Qu\u00e9 es un eslogan<\/h2>\n<p>Un eslogan es una <strong>frase publicitaria corta, original, impactante y f\u00e1cil de recordar <\/strong>que comprende todas las caracter\u00edsticas de tu marca, destaca tu valor o caracter\u00edstica principal y deja claro al consumidor cu\u00e1l es la misi\u00f3n de tu empresa. Es decir, ayuda a comunicar la idea central de tu empresa, de tu campa\u00f1a publicitaria o de tu estrategia corporativa.<\/p>\n<p>Normalmente acompa\u00f1a a la imagen, nombre o logo de la empresa, producto o servicio y su finalidad es <strong>construir la identidad corporativa de la marca, posicionarse en la mente de los consumidores y ganar presencia en el mercado. <\/strong>En este sentido, las <strong><a href=\"https:\/\/acumbamail.com\/blog\/tecnicas-de-copywriting\/\">buenas pr\u00e1cticas del copywriting<\/a><\/strong> pueden resultarte \u00fatiles para inspirarte.<\/p>\n<h2>C\u00f3mo debe ser un eslogan<\/h2>\n<p>Existen ciertos <strong>elementos que deben estar presentes<\/strong> para construir un eslogan eficaz que defina correctamente a la empresa y que logr\u00e9 captar la atenci\u00f3n de los consumidores.<\/p>\n<p>Lo primero que debes tener en cuenta para saber c\u00f3mo hacer un eslogan es que:<\/p>\n<ul>\n<li>Debe contar con un <strong>m\u00e1ximo de ocho palabras.<\/strong><\/li>\n<li>Debe <strong>definir y resaltar los beneficios de la empresa, producto o servicio de forma clara<\/strong>.<\/li>\n<li>Debes crearlo <strong>a partir de una caracter\u00edstica \u00fanica<\/strong> <strong>y espec\u00edfica<\/strong>, as\u00ed ning\u00fan competidor podr\u00e1 utilizar dicha caracter\u00edstica y decir que se parece a ti.<\/li>\n<\/ul>\n<p>Adem\u00e1s, el eslogan debe ser <strong>f\u00e1cil de pronunciar<\/strong>, debe poder usarse de manera cotidiana y, lo m\u00e1s importante, <strong>debe conseguir sobrevivir al paso del tiempo<\/strong>.<\/p>\n<h2>Criterios a seguir para crear un eslogan creativo para tus campa\u00f1as<\/h2>\n<p>Estos son algunos consejos sobre c\u00f3mo hacer un eslogan creativo para tus <a href=\"https:\/\/acumbamail.com\/campanas-email\/\">campa\u00f1as de email<\/a> que pueden ayudarte en el proceso:<\/p>\n<h3>\u00danico y sencillo<\/h3>\n<p>Como ya hemos adelantado, el <strong>eslogan debe ser<\/strong> <strong>breve, claro, positivo, creativo y atemporal para que sea recordado<\/strong>.<\/p>\n<p>Como consejo, puedes empezar con una lluvia de ideas acerca de las caracter\u00edsticas y los valores de tu empresa para llegar a las palabras exactas que engloben la esencia de tu marca, producto o servicio y por las cuales tus clientes te recordar\u00e1n.<\/p>\n<h3>Ritmo<\/h3>\n<p>Ten en cuenta que en las <strong>campa\u00f1as de v\u00eddeo<\/strong> tambi\u00e9n influye el <strong>ritmo y el tono<\/strong> del eslogan. Recordemos el famoso \u201cI\u2019m loving it\u201d de McDonald\u2019s, a todos nos viene a la mente el famoso eslogan, con el ritmo en la cabeza \u201cPara pa pa p\u00e1\u201d.<\/p>\n<h3>Genera emoci\u00f3n<\/h3>\n<p>Muchas marcas <strong>evocan a la emoci\u00f3n o a generar sensaciones<\/strong> en sus esl\u00f3ganes, como Coca-Cola con su \u201cDestapa la felicidad\u201d o Apple con su \u201cThink different\u201d evocando el ser \u00fanico\/a. Si necesitas ideas o recursos, puedes acudir a <a href=\"https:\/\/acumbamail.com\/blog\/marketing-emocional-que-es\/\">ejemplos sacados del marketing emocional<\/a>.<\/p>\n<h3>Rimas<\/h3>\n<p>Una t\u00e9cnica que funciona con efectividad y logra que el <strong>eslogan se recuerde en mayor medida<\/strong> es <strong>utilizar la rima<\/strong>. Consiste en que la marca de la empresa, producto o servicio rime con el eslogan, por ejemplo, Rexona, \u201cNo te abandona\u201d.<\/p>\n<h3>Destacar los beneficios de la marca<\/h3>\n<p>Otra t\u00e9cnica efectiva es <strong>que el eslogan destaque el beneficio del producto o servicio que ofrece la empresa<\/strong>, por ejemplo, \u201cSi es Bayer, es bueno\u201d. Esta frase indica perfectamente lo que quieren que el consumidor perciba acerca de los productos Bayer, que son de buena calidad.<\/p>\n<p>Ahora ya sabes c\u00f3mo crear un eslogan y cu\u00e1les son las t\u00e9cnicas que pueden ayudarte a crear una frase creativa y exitosa. Pero no olvides que para conseguirlo debes conocer bien la empresa, producto o servicio que quieras promocionar y sus beneficios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQuieres saber qu\u00e9 es un eslogan y c\u00f3mo se hace? El eslogan es una de las herramientas m\u00e1s importantes en marketing, ya que es un recordatorio constante al p\u00fablico sobre lo que tu negocio puede ofrecerles. Por ello, es importante que conozcas c\u00f3mo crear un eslogan creativo que ayude a aumentar el recuerdo de tu [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":24248,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-18869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo crear un eslogan creativo para tus campa\u00f1as<\/title>\n<meta name=\"description\" content=\"Te explicamos los elementos imprescindibles para crear un eslogan creativo y atemporal para las campa\u00f1as de tu empresa o negocio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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