{"id":18745,"date":"2021-05-10T07:49:29","date_gmt":"2021-05-10T05:49:29","guid":{"rendered":"https:\/\/acumbamail.com\/blog\/?p=18745"},"modified":"2022-08-07T20:33:30","modified_gmt":"2022-08-07T18:33:30","slug":"kpi-para-e-commerce","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/kpi-para-e-commerce\/","title":{"rendered":"KPI para e-commerce: estos son los que debes medir"},"content":{"rendered":"<p>Gestionar un negocio online puede llegar a ser muy complicado si no llevas a cabo una monitorizaci\u00f3n de las diferentes acciones de marketing y ventas y analizas qu\u00e9 funciona mejor y qu\u00e9 t\u00e9cnicas no dan buenos resultados. Para hacerlo, tienes que usar <strong>KPI espec\u00edficos para e-commerce<\/strong> que te resultar\u00e1n m\u00e1s \u00fatiles a la hora de decidir qu\u00e9 aspectos medir.<\/p>\n\n<h2>\u00bfQu\u00e9 es un indicador KPI? Definici\u00f3n<\/h2>\n<p>Se suele hablar de <a href=\"https:\/\/acumbamail.com\/glosario\/kpi\/\">indicadores o KPI<\/a> cuando se trata de <strong>medir una acci\u00f3n o conjunto de acciones llevadas a cabo en un negocio<\/strong>, para ver si gracias a ellas estamos o no un poco m\u00e1s cerca de conseguir los objetivos que nos hemos propuesto.<\/p>\n<p>Hay cientos de KPI de e-commerce, pero tambi\u00e9n relacionados con las tareas de gesti\u00f3n, espec\u00edficos para las ventas, etc. El flujo de informaci\u00f3n que puede recopilar cualquier negocio es tan grande que <strong>analizar absolutamente todos los datos ser\u00eda imposible<\/strong>, as\u00ed que conviene determinar bien qu\u00e9 indicadores son los que se van a tener en cuenta.<\/p>\n<p>Pero cuidado, <strong>un indicador no es una m\u00e9trica<\/strong>. <strong>Aunque una m\u00e9trica s\u00ed puede llegar a convertirse en un KPI<\/strong>.<\/p>\n<p>La m\u00e9trica es sencillamente algo que se puede medir, mientras que el indicador es algo clave para el negocio. Si la m\u00e9trica es lo suficientemente relevante para el negocio, entonces pasar\u00e1 a ser un indicador clave.<\/p>\n<h2>KPI para e-commerce<\/h2>\n<p>Determinar qu\u00e9 KPI se van a utilizar para un e-commerce site no es una tarea sencilla, porque hay muchos indicadores que pueden ser importantes en un negocio de este tipo. As\u00ed que la elecci\u00f3n entre unos y otros depende de los objetivos que se tengan.<\/p>\n<h3>KPI de negocio y ventas<\/h3>\n<ul>\n<li><strong>Ticket <\/strong><strong>medio del pedido o <a href=\"https:\/\/acumbamail.com\/glosario\/aov-average-order-value\/\">Average Value Order<\/a>: <\/strong>indica cu\u00e1l es el gasto medio de las compras que se llevan a cabo en tu negocio. Es un dato que ayuda a hacer estimaciones de cara a aprovisionamiento y a la elaboraci\u00f3n del presupuesto de la tienda online.<\/li>\n<li><strong>Ratio de conversi\u00f3n: <\/strong>se\u00f1ala cu\u00e1ntos de los visitantes de la web han realizado una compra, lo que te ayuda a ver qu\u00e9 es lo que mejor funciona a la hora de conseguir que el cliente tome la decisi\u00f3n de comprar.<\/li>\n<li><strong>Tasa de carritos abandonados: <\/strong>aporta informaci\u00f3n sobre el n\u00famero de clientes que han comenzado una compra, pero no la han finalizado.<\/li>\n<\/ul>\n<h3>KPI de marketing<\/h3>\n<ul>\n<li><strong>Suscriptores a la <\/strong><strong>newsletter<\/strong><strong>: <\/strong>el email marketing sigue siendo esencial para las tiendas online. Este indicador te aporta informaci\u00f3n sobre cu\u00e1ntos nuevos suscriptores has ganado en un determinado per\u00edodo de tiempo, que son personas con las que puedes contactar directamente para ofrecer tus productos o servicios.<\/li>\n<li><strong>Tasa de apertura de emailing:<\/strong> si haces marketing a trav\u00e9s de correo electr\u00f3nico, este indicador te dar\u00e1 datos sobre el volumen total de correos que han abierto tus suscriptores. Este es <a href=\"https:\/\/acumbamail.com\/blog\/guia-metricas-email-marketing\/\">uno de los KPI m\u00e1s importantes<\/a> dentro del el email marketing.<\/li>\n<li><strong><a href=\"https:\/\/acumbamail.com\/glosario\/tasa-de-rebote\/\">Tasa de rebote<\/a>:<\/strong> n\u00famero de usuarios que abandonan la web habiendo visto una sola p\u00e1gina.<\/li>\n<\/ul>\n<p>En un e-commerce los KPI tienen una importancia trascendental a la hora de hacer una mejor gesti\u00f3n del negocio. Por eso, es fundamental elegirlos bien, usando los m\u00e1s adecuados en cada momento para saber si te est\u00e1s aproximando m\u00e1s o menos a tus objetivos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gestionar un negocio online puede llegar a ser muy complicado si no llevas a cabo una monitorizaci\u00f3n de las diferentes acciones de marketing y ventas y analizas qu\u00e9 funciona mejor y qu\u00e9 t\u00e9cnicas no dan buenos resultados. Para hacerlo, tienes que usar KPI espec\u00edficos para e-commerce que te resultar\u00e1n m\u00e1s \u00fatiles a la hora de [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":18744,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-18745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KPI para e-commerce: estos son los que debes medir<\/title>\n<meta name=\"description\" content=\"Es importante fijar una serie de KPI para tu e-commerce en el mar de datos que se genera en un negocio. Te resumimos los m\u00e1s importantes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acumbamail.com\/blog\/kpi-para-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KPI para e-commerce: estos son los que debes medir\" \/>\n<meta property=\"og:description\" content=\"Es importante fijar una serie de KPI para tu e-commerce en el mar de datos que se genera en un negocio. Te resumimos los m\u00e1s importantes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acumbamail.com\/blog\/kpi-para-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Acumbamail\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Acumbamail\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-10T05:49:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-07T18:33:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2021\/05\/KPI_para_e-commerce.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"452\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pablo D\u00edaz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pablo.diaz@acumbamail.com\" \/>\n<meta name=\"twitter:site\" content=\"@acumbamail\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pablo D\u00edaz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/acumbamail.com\/blog\/kpi-para-e-commerce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/kpi-para-e-commerce\/\"},\"author\":{\"name\":\"Pablo D\u00edaz\",\"@id\":\"https:\/\/acumbamail.com\/blog\/#\/schema\/person\/055a0a9230bbcd078fcf2d115abc240e\"},\"headline\":\"KPI para e-commerce: estos son los que debes medir\",\"datePublished\":\"2021-05-10T05:49:29+00:00\",\"dateModified\":\"2022-08-07T18:33:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/kpi-para-e-commerce\/\"},\"wordCount\":579,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/kpi-para-e-commerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2021\/05\/KPI_para_e-commerce.jpg\",\"articleSection\":[\"Marketing Online\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/acumbamail.com\/blog\/kpi-para-e-commerce\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/acumbamail.com\/blog\/kpi-para-e-commerce\/\",\"url\":\"https:\/\/acumbamail.com\/blog\/kpi-para-e-commerce\/\",\"name\":\"KPI para e-commerce: estos son los que debes medir\",\"isPartOf\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/kpi-para-e-commerce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/acumbamail.com\/blog\/kpi-para-e-commerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/acumbamail.com\/blog\/wp-content\/uploads\/2021\/05\/KPI_para_e-commerce.jpg\",\"datePublished\":\"2021-05-10T05:49:29+00:00\",\"dateModified\":\"2022-08-07T18:33:30+00:00\",\"description\":\"Es importante fijar una serie de KPI para tu e-commerce en el mar de datos que se genera en un negocio. 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