{"id":18131,"date":"2021-04-26T07:56:05","date_gmt":"2021-04-26T05:56:05","guid":{"rendered":"https:\/\/acumbamail.com\/blog\/?p=18131"},"modified":"2022-07-20T22:52:42","modified_gmt":"2022-07-20T20:52:42","slug":"como-conocer-el-comportamiento-del-consumidor","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/como-conocer-el-comportamiento-del-consumidor\/","title":{"rendered":"C\u00f3mo conocer el comportamiento del consumidor en un negocio online"},"content":{"rendered":"

La marca que sabe c\u00f3mo conocer el comportamiento del consumidor online<\/strong> tiene el \u00e9xito ganado. De hecho, analizar la conducta de nuestros clientes es fundamental para influir en sus h\u00e1bitos de compra<\/strong>.<\/p>\n

Influencias, investigaci\u00f3n, preferencias\u2026 El comportamiento del cliente es un proceso complejo que le lleva a tomar la decisi\u00f3n de comprar un determinado producto o servicio a trav\u00e9s de Internet. En consecuencia, analizar su conducta nos permite saber por qu\u00e9 act\u00faa como act\u00faa. <\/strong>En este art\u00edculo te explicamos distintas maneras de analizar el comportamiento de tu cliente.<\/p>\n

\"c\u00f3mo<\/p>\n\n

C\u00f3mo conocer el comportamiento de tu consumidor online<\/strong><\/h2>\n
    \n
  1. Reconoce la necesidad del producto o servicio: <\/strong>ya sea real o impuesta por las tendencias (por ejemplo, influencers<\/em><\/a>). Google Trends puede serte muy \u00fatil para saber qu\u00e9 se lleva entre los compradores.<\/li>\n
  2. Investiga al respecto:<\/strong> buscadores, sitio web corporativo, amigos y conocidos, blogs, foros, redes sociales etc. Herramientas como BoardReader o Social Mention te permiten saber d\u00f3nde, qui\u00e9n y cu\u00e1ndo se est\u00e1 hablando de tu marca.<\/li>\n
  3. Eval\u00faa las alternativas: <\/strong>la forma de hacerlo depender\u00e1 del tipo de producto y del propio comprador (edad, sexo, situaci\u00f3n socioecon\u00f3mica, etc.). Google Analytics te revela informaci\u00f3n muy \u00fatil al respecto.<\/li>\n
  4. Toma en cuenta la decisi\u00f3n de compra y las fases que conlleva<\/a>:<\/strong> su duraci\u00f3n ser\u00e1 proporcional al precio del producto. Tambi\u00e9n influyen factores como las condiciones de env\u00edo, la confianza en el sitio web y las facilidades de compra.<\/li>\n
  5. Valora el servicio postventa<\/a>: <\/strong>el producto o servicio siempre debe cumplir las expectativas del consumidor para garantizar su fidelidad.<\/li>\n<\/ol>\n

    Ventajas de analizar el comportamiento de tu consumidor<\/strong><\/h2>\n

    Saber qui\u00e9n es tu buyer persona<\/a>: clave para invertir en marketing de forma inteligente <\/strong><\/h3>\n

    Da igual lo mucho que gastes en un plan de marketing: si no conoces el comportamiento de los compradores, ser\u00e1 dinero perdido. Por el contrario, un conocimiento detallado de su conducta rentabilizar\u00e1 al m\u00e1ximo tu inversi\u00f3n. <\/strong>Un gran ejemplo de ello es la necesidad de utilizar buenas pr\u00e1cticas de marketing para atraer a consumidores cada vez m\u00e1s responsables<\/a>.<\/p>\n

    El comportamiento de nuestros clientes es un valioso indicador de los medios m\u00e1s efectivos para promover su decisi\u00f3n de compra.<\/strong> Por ejemplo, \u00bfsab\u00edas que el email marketing influye en la decisi\u00f3n de compra del 25 % de los compradores?<\/p>\n

    Haz que tu marca se adelante a las necesidades de sus clientes<\/strong><\/h3>\n

    Todos adoramos que nuestras marcas favoritas sepan de antemano lo que queremos<\/strong> incluso antes de hab\u00e9rselo dicho. La \u00fanica forma de lograrlo es analizar el comportamiento del consumidor para prever de forma eficaz qu\u00e9 espera de nosotros. As\u00ed, con dicha informaci\u00f3n podemos optimizar nuestras campa\u00f1as (por ejemplo, el lenguaje empleado en las newsletter) para aproximarnos a nuestro cliente ideal.<\/p>\n

    Analizar el comportamiento del consumidor: el primer paso para su fidelizaci\u00f3n<\/strong><\/h3>\n

    Una vez m\u00e1s, no se nos ocurre mejor forma de implementar estrategias de fidelizaci\u00f3n realmente efectivas que analizar el comportamiento del consumidor. <\/strong>Puedes ofrecerle descuentos en los productos que compra habitualmente online. Desde luego, si no sabes c\u00f3mo act\u00faa, dif\u00edcilmente podr\u00e1s premiar su lealtad.<\/p>\n

    Como ves, merece la pena dedicar todo tu esfuerzo a conocer el comportamiento del consumidor online. De hecho, cuanto mejor lo conozcas, mayor \u00e9xito tendr\u00e1 tu empresa.<\/strong> \u00bfA qu\u00e9 esperas para poner en pr\u00e1ctica nuestros consejos?<\/p>\n","protected":false},"excerpt":{"rendered":"

    La marca que sabe c\u00f3mo conocer el comportamiento del consumidor online tiene el \u00e9xito ganado. De hecho, analizar la conducta de nuestros clientes es fundamental para influir en sus h\u00e1bitos de compra. Influencias, investigaci\u00f3n, preferencias\u2026 El comportamiento del cliente es un proceso complejo que le lleva a tomar la decisi\u00f3n de comprar un determinado producto […]<\/p>\n","protected":false},"author":22,"featured_media":18130,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-18131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"\nC\u00f3mo conocer el comportamiento del consumidor en un negocio online<\/title>\n<meta name=\"description\" content=\"La marca que sabe c\u00f3mo conocer el comportamiento del consumidor online sabr\u00e1 influir en los h\u00e1bitos de compra del cliente. 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