{"id":17925,"date":"2021-03-16T09:04:43","date_gmt":"2021-03-16T08:04:43","guid":{"rendered":"https:\/\/acumbamail.com\/blog\/?p=17925"},"modified":"2022-07-26T15:04:08","modified_gmt":"2022-07-26T13:04:08","slug":"razones-no-comprar-bases-datos","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/razones-no-comprar-bases-datos\/","title":{"rendered":"3 motivos por los que no debes comprar bases de datos para hacer email marketing"},"content":{"rendered":"

La recopilaci\u00f3n de una buena base de datos es la tarea m\u00e1s compleja, dura y pesada dentro de una estrategia de marketing digital. Por eso, la idea de comprar una base de datos<\/strong> para tus campa\u00f1as de email marketing puede pasar por tu cabeza; sin embargo, esta t\u00e9cnica no es nada aconsejable, ya que<\/strong> puede acarrear muchos problemas a tu empresa.<\/p>\n\n

Qu\u00e9 es una base de datos<\/strong><\/h2>\n

Una base de datos es un conjunto de informaci\u00f3n organizada, agrupada y relacionada entre s\u00ed<\/strong>, la cual es recogida y trabajada por las empresas a trav\u00e9s de sus sistemas de informaci\u00f3n.<\/p>\n

Normalmente, las bases de datos est\u00e1n compuestas por una o m\u00e1s tablas que guardan toda la informaci\u00f3n recibida a trav\u00e9s del registro de usuarios que han ofrecido su consentimiento para ello. Suelen ser datos personales y de contacto, determinados intereses, etc.<\/p>\n

Las empresas en sus estrategias de marketing digital utilizan dichas bases de datos para las campa\u00f1as de mailing,<\/strong> ya que permiten realizar comunicaciones acerca de sus ofertas y novedades, por ejemplo, bien masivamente o bien de forma segmentada.<\/p>\n

Por qu\u00e9 no debes comprar bases de datos para hacer email marketing<\/strong><\/h2>\n

Algunas empresas optan por comprar bases de datos segmentadas con tal de agilizar el proceso y quitarse dolores de cabeza. Sin embargo, debes saber que no es recomendable<\/strong> realizar este tipo de compras. \u00bfPor qu\u00e9? Te lo explicamos.<\/p>\n

No hay garant\u00eda de eficacia<\/strong><\/h3>\n

Comprar bases de datos para hacer email marketing segmentado no asegura que tu estrategia vaya a ser eficaz.<\/strong> Aparecer\u00e1s en la bandeja de entrada de clientes potenciales sin que estos conozcan tu marca<\/a> y, posiblemente, sin que hayan accedido a recibir esas comunicaciones.<\/p>\n

De esta manera, lo \u00fanico que conseguir\u00e1s ser\u00e1 generar un sentimiento de desconfianza <\/strong>y una tasa de apertura m\u00ednima. <\/strong>En el caso de que los receptores abran el email, las probabilidades de que se dirijan a tu web son muy pocas, por lo que el \u00e9xito de la campa\u00f1a no ser\u00e1 el esperado.<\/p>\n

Adem\u00e1s, esta desconfianza que has generado al haber utilizado su informaci\u00f3n de manera il\u00edcita afectar\u00e1 negativamente a tu imagen de marca<\/strong> y el proceso para recuperar la confianza del p\u00fablico es algo muy costoso.<\/p>\n

Bloqueo de tu cuenta de correo<\/strong><\/h3>\n

Las personas que reciben tus emails sin conocer tu marca pueden a\u00f1adirte a la lista de correo no deseado. Si eso ocurre en numerosas ocasiones, tu cuenta puede ser bloqueada e incluso eliminada. Esto se debe a que los proveedores de correo electr\u00f3nico no quieren estar relacionados con cuentas fraudulentas.<\/p>\n

Aspectos legales<\/strong><\/h3>\n

Las comunicaciones comerciales a trav\u00e9s del correo electr\u00f3nico a personas que no han accedido a ello previamente son ilegales<\/strong>. Lo m\u00e1s probable es que si compras una base de datos, los destinatarios que aparecen en ella no habr\u00e1n dado su consentimiento para recibir informaci\u00f3n comercial de tu parte.<\/p>\n

Los usuarios tienen que dar su consentimiento expreso<\/strong> para que los incluyas en tu base de datos y utilices su informaci\u00f3n, por lo que podr\u00edas llegar a tener problemas legales muy serios si realizas este tipo de pr\u00e1cticas.  Aqu\u00ed puedes saber m\u00e1s acerca del marco regulador, el Reglamento General de Protecci\u00f3n de Datos<\/a>.<\/p>\n

Como has podido comprobar, comprar bases de datos para mailing no es una pr\u00e1ctica que resulte rentable. Lo mejor es invertir tiempo y dedicaci\u00f3n para conseguir una base de datos \u00fatil y legal, con usuarios que conf\u00eden en ti y que quieran mantenerse actualizados acerca de todas tus novedades, lo que se traducir\u00e1 en conversiones.<\/p>\n","protected":false},"excerpt":{"rendered":"

La recopilaci\u00f3n de una buena base de datos es la tarea m\u00e1s compleja, dura y pesada dentro de una estrategia de marketing digital. Por eso, la idea de comprar una base de datos para tus campa\u00f1as de email marketing puede pasar por tu cabeza; sin embargo, esta t\u00e9cnica no es nada aconsejable, ya que puede […]<\/p>\n","protected":false},"author":22,"featured_media":17924,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1634],"tags":[],"class_list":["post-17925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-avanzado"],"yoast_head":"\n3 motivos para no comprar bases de datos<\/title>\n<meta name=\"description\" content=\"Te damos tres buenos motivos para no comprar bases de datos para tus campa\u00f1as de email.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acumbamail.com\/blog\/razones-no-comprar-bases-datos\/\" \/>\n<meta property=\"og:locale\" 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