{"id":17841,"date":"2021-03-22T09:17:54","date_gmt":"2021-03-22T08:17:54","guid":{"rendered":"https:\/\/acumbamail.com\/blog\/?p=17841"},"modified":"2022-08-03T20:57:10","modified_gmt":"2022-08-03T18:57:10","slug":"estrategias-de-marketing-para-inmobiliarias","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/estrategias-de-marketing-para-inmobiliarias\/","title":{"rendered":"Las mejores estrategias de marketing para inmobiliarias"},"content":{"rendered":"<p>El sector inmobiliario es uno de los m\u00e1s importantes en la econom\u00eda espa\u00f1ola, por eso hay tanta competencia en \u00e9l. A las inmobiliarias tradicionales se han sumado ahora las que operan directamente online, y destacar se vuelve cada vez m\u00e1s complicado. Precisamente por ello, las <strong>estrategias de <\/strong><strong>marketing <\/strong><strong>para inmobiliarias<\/strong> se han convertido en algo fundamental para el \u00e9xito del negocio.<\/p>\n<p>Sigue leyendo y descubre <strong>c\u00f3mo hacer marketing para inmobiliarias<\/strong>. \u00a1All\u00e1 vamos!<\/p>\n\n<h2>Las estrategias de marketing perfectas para una inmobiliaria<\/h2>\n<h3>Publicidad SEM<\/h3>\n<p>Dentro del marketing inmobiliario, la <a href=\"https:\/\/acumbamail.com\/glosario\/sem\/\">publicidad SEM<\/a> o publicidad en Google es ya imprescindible. Porque <strong>lo primero que hace una persona que desea comprar una vivienda es hacer una b\u00fasqueda <\/strong><strong>online<\/strong><strong>.<\/strong><\/p>\n<p>Los <a href=\"https:\/\/acumbamail.com\/glosario\/google-ads\/\">anuncios pagados en Google<\/a> son una buena forma de llamar la atenci\u00f3n del cliente potencial. Si la campa\u00f1a est\u00e1 bien hecha, conseguiremos que la web tenga un<strong> anuncio que se muestre cuando se busquen ciertas palabras clave <\/strong>y que, adem\u00e1s, sea lo suficientemente atractivo como para incitar al usuario a visitar la web.<\/p>\n<p>Adem\u00e1s, en estos casos solo se paga por cada clic efectivamente realizado, de ah\u00ed que tambi\u00e9n reciba el nombre de <a href=\"https:\/\/acumbamail.com\/glosario\/ppc-pay-per-click\/\">PPC<\/a> (pay per click), por lo que son campa\u00f1as bastante econ\u00f3micas.<\/p>\n<h3>Posicionamiento SEO<\/h3>\n<p>El <a href=\"https:\/\/acumbamail.com\/glosario\/seo\/\">SEO<\/a> es el conjunto de pr\u00e1cticas que realizamos dentro y fuera de la web para hacerle ver a Google que<strong> nuestra p\u00e1gina es la mejor opci\u00f3n que van a encontrar los usuarios cuando buscan informaci\u00f3n sobre un determinado tema.<\/strong> Por ejemplo, si muestran inter\u00e9s en \u201ccasas en venta en Almer\u00eda\u201d o \u201cpisos baratos en Madrid\u201d.<\/p>\n<p>Trabajar el posicionamiento org\u00e1nico implica crear un <a href=\"https:\/\/acumbamail.com\/blog\/contenidos-lead-magnet\/\"><strong>contenido de la m\u00e1xima calidad posible<\/strong><\/a> y capaz de dar respuesta a las dudas e inquietudes de los internautas.<\/p>\n<h3>Email marketing<\/h3>\n<p>El SEM y el SEO pueden atraer visitantes a la web, pero<strong> la gran mayor\u00eda del tr\u00e1fico no se convierte en un cliente en su primera visita.<\/strong> La clave est\u00e1 en saber conseguir <a href=\"https:\/\/acumbamail.com\/glosario\/lead\/\">leads<\/a> (contactos de posibles clientes) para mantenerles informados y as\u00ed favorecer la retenci\u00f3n.<\/p>\n<p>Si un posible cliente ha llegado a tu web interesado en viviendas en Tarragona y <a href=\"https:\/\/acumbamail.com\/blog\/captar-clientes-email-marketing\/\">te ha dejado su correo electr\u00f3nico<\/a>, puedes incluirlo en tu base de datos. A trav\u00e9s de <strong>campa\u00f1as de email marketing<\/strong> puedes <strong>seguir d\u00e1ndole informaci\u00f3n<\/strong> sobre las bondades de vivir en Tarragona, o el tipo de pisos y casas en venta que tienes disponibles. Esto podr\u00eda ayudarle a tomar su decisi\u00f3n de compra y elegir tu inmobiliaria para hacer la transacci\u00f3n. El email marketing es el canal id\u00f3neo para <strong>retener a (potenciales) clientes<\/strong>.<\/p>\n<h3>Realidad virtual<\/h3>\n<p>Marketing y ventas inmobiliarias son conceptos estrechamente unidos. Por eso no debes desaprovechar ninguna oportunidad para atraer posibles clientes e intentar cerrar la venta.<\/p>\n<p>Una de las herramientas m\u00e1s \u00fatiles es la realidad virtual, que permite <strong>conocer a fondo una vivienda sin tener que hacer una visita presencial.<\/strong> Si a trav\u00e9s de otros mecanismos de marketing como el email marketing o la interacci\u00f3n en redes sociales sacas a relucir las visitas virtuales, seguro que aumenta el n\u00famero de visitantes en la web y de <a href=\"https:\/\/acumbamail.com\/glosario\/tasa-de-conversion\/\">conversiones<\/a>.<\/p>\n<h2>Conclusiones &#8211; marketing para inmobiliarias<\/h2>\n<p>Las estrategias de marketing para inmobiliarias pueden ser tan variadas como canales se quieran utilizar. Hoy en d\u00eda se puede usar WhatsApp Business, redes sociales, correo electr\u00f3nico, p\u00e1ginas web y, como no, el <a href=\"https:\/\/acumbamail.com\/blog\/outbound-marketing\/\">marketing offline<\/a>. Lo importante es definir claramente los objetivos y <a href=\"https:\/\/acumbamail.com\/blog\/plan-de-medios\/\">trazar el plan de acci\u00f3n a seguir<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El sector inmobiliario es uno de los m\u00e1s importantes en la econom\u00eda espa\u00f1ola, por eso hay tanta competencia en \u00e9l. A las inmobiliarias tradicionales se han sumado ahora las que operan directamente online, y destacar se vuelve cada vez m\u00e1s complicado. Precisamente por ello, las estrategias de marketing para inmobiliarias se han convertido en algo [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":24400,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-17841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email marketing para inmobiliarias: mejores estrategias<\/title>\n<meta name=\"description\" content=\"El email marketing es un canal muy efectivo para las empresas inmobiliarias. 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