{"id":17792,"date":"2021-03-08T08:49:23","date_gmt":"2021-03-08T07:49:23","guid":{"rendered":"https:\/\/acumbamail.com\/blog\/?p=17792"},"modified":"2022-08-08T11:53:35","modified_gmt":"2022-08-08T09:53:35","slug":"psicologia-de-colores-marketing","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/psicologia-de-colores-marketing\/","title":{"rendered":"Psicolog\u00eda de Colores en Marketing: c\u00f3mo aplicarla"},"content":{"rendered":"<p>\u00bfHas o\u00eddo alguna vez hablar de la<strong> psicolog\u00eda de colores<\/strong> en <em>marketing<\/em>? La elecci\u00f3n del color para tu logo, tu blog, tus <em>emails<\/em>, etc. es un aspecto muy importante en <em>marketing, <\/em>ya que cada color transmite una emoci\u00f3n distinta y va a influir en la imagen de marca que percibir\u00e1 tu audiencia.<\/p>\n\n<h2>En qu\u00e9 consiste la psicolog\u00eda del color<\/h2>\n<p>La psicolog\u00eda del color habla sobre c\u00f3mo los colores, sus tonalidades y las gamas crom\u00e1ticas <strong>provocan efectos emocionales<\/strong> en las personas y hacen que se comporten de una manera u otra. Los colores se perciben a trav\u00e9s del sistema sensorial y en cada persona pueden provocar un efecto distinto debido a que<strong> se perciben de forma subjetiva.<\/strong><\/p>\n<p>Sin embargo, tambi\u00e9n existen unos <strong>c\u00f3digos culturales<\/strong> que ofrecen significados y simbolismos espec\u00edficos para cada color, y son los significados comunes percibidos por la mayor\u00eda de las personas. Por ello, si vas a utilizar la psicolog\u00eda de colores en <em>marketing <\/em>debes tener en cuenta tanto los efectos sensoriales como los culturales.<\/p>\n<h2>C\u00f3mo podemos aplicar la psicolog\u00eda de colores en <em>marketing<\/em><\/h2>\n<p>Cuando pensamos en la estrategia de <em><a href=\"https:\/\/acumbamail.com\/glosario\/branding\/\">branding<\/a> <\/em>de cualquier empresa y en la psicolog\u00eda del <em>marketing<\/em>, los colores son uno de los recursos m\u00e1s utilizados.<\/p>\n<p>Las personas <strong>ven influenciadas sus <a href=\"https:\/\/acumbamail.com\/blog\/fases-proceso-de-decision-de-compra\/\">decisiones de compra<\/a><\/strong> por las emociones y sentimientos que les transmiten ciertos colores; es una manera de crear una conexi\u00f3n con los consumidores. Por ello, vamos a ense\u00f1arte<strong> c\u00f3mo usar los colores en <\/strong><strong><em>marketing<\/em><\/strong><strong>:<\/strong><\/p>\n<h3>Simbolismo de los colores<\/h3>\n<p>El significado puede variar seg\u00fan la persona, ya que influyen factores como la cultura, sus experiencias personales, el estado de \u00e1nimo y el momento en el que ocurre. Pero aun as\u00ed, se pueden establecer significados comunes, vamos a ver <strong>algunos de ellos:<\/strong><\/p>\n<ul>\n<li><strong>Blanco:<\/strong> transmite limpieza, pureza, sencillez, serenidad, etc. Es utilizado normalmente en anuncios de productos de limpieza, higiene y medicina.<\/li>\n<li><strong>Negro: <\/strong>a pesar de transmitir poder, prestigio y elegancia, es un color con connotaciones negativas, ya que se relaciona con la muerte y el miedo. Sin embargo, los anuncios de perfumes lo utilizan para transmitir las primeras sensaciones.<\/li>\n<li><strong>Rojo: <\/strong>transmite pasi\u00f3n, fuerza, agresividad y tensi\u00f3n, pero tambi\u00e9n apetito. Es perfecto para generar sentimientos de urgencia y ansiedad, es decir, <strong>compra por impulso.<\/strong> Por ello, lo podemos ver utilizado en los logos y los anuncios de empresas de restauraci\u00f3n como KFC o Just Eat.<\/li>\n<li><strong>Azul:<\/strong> transmite inteligencia, tranquilidad, confianza y eficacia. Las empresas que utilizan este color pretenden transmitir productividad y seguridad, es un <strong>buen color para utilizar en tus <\/strong><strong><em>newsletter<\/em><\/strong><strong>.<\/strong><\/li>\n<li><strong>Rosa: <\/strong>transmite dulzura y delicadeza, se suele relacionar con lo femenino y las empresas que suelen utilizarlo se dirigen a mujeres, como las de higiene \u00edntima.<\/li>\n<\/ul>\n<h3>Psicolog\u00eda de colores en email marketing<\/h3>\n<p>Utilizar la combinaci\u00f3n correcta de colores provocar\u00e1 que las personas tengan una experiencia positiva y as\u00ed podr\u00e1s <a href=\"https:\/\/acumbamail.com\/blog\/crear-una-newsletter-con-engagement\/\"><strong>mejorar el <\/strong><strong><em>engagement <\/em><\/strong><strong>de tus <\/strong><strong><em>newsletter<\/em><\/strong><\/a><strong>. <\/strong>Por ejemplo, en una <em>newsletter <\/em>de ofertas, conviene que los precios o alg\u00fan elemento activo en la imagen del producto aparezca en rojo para aprovechar la sensaci\u00f3n de urgencia e intensidad.<\/p>\n<p>Tambi\u00e9n puedes tener en cuenta la utilizaci\u00f3n del color acorde con cada temporada, como en verano el amarillo o verde o en San Valent\u00edn el rosa o rojo; as\u00ed conseguir\u00e1s <strong>que tu audiencia se sienta identificada y c\u00f3moda,<\/strong> aumentando su inter\u00e9s por el contenido y el <em>engagement<\/em>.<\/p>\n<p>Como has podido comprobar, la psicolog\u00eda de colores en <em>marketing <\/em>es una t\u00e9cnica importante que da para mucho. Aunque se puede profundizar mucho m\u00e1s, estas pautas te pueden<strong> ayudar a conectar con tu p\u00fablico<\/strong> transmitiendo los valores y las emociones que caracterizan a tu empresa, adem\u00e1s de ayudarte en los momentos puntuales como en las rebajas o en festividades.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfHas o\u00eddo alguna vez hablar de la psicolog\u00eda de colores en marketing? La elecci\u00f3n del color para tu logo, tu blog, tus emails, etc. es un aspecto muy importante en marketing, ya que cada color transmite una emoci\u00f3n distinta y va a influir en la imagen de marca que percibir\u00e1 tu audiencia. En qu\u00e9 consiste [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":17791,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-17792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Psicolog\u00eda del color: c\u00f3mo aplicarla en el marketing<\/title>\n<meta name=\"description\" content=\"Cada color transmite una emoci\u00f3n y va a influir en la imagen de marca que percibir\u00e1 tu audiencia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acumbamail.com\/blog\/psicologia-de-colores-marketing\/\" \/>\n<meta property=\"og:locale\" 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