{"id":17504,"date":"2021-02-08T14:39:44","date_gmt":"2021-02-08T13:39:44","guid":{"rendered":"https:\/\/acumbamail.com\/blog\/?p=17504"},"modified":"2024-05-29T10:47:10","modified_gmt":"2024-05-29T08:47:10","slug":"diferencia-microsite-landing-page","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/diferencia-microsite-landing-page\/","title":{"rendered":"Microsite vs. landing page: conoce las diferencias"},"content":{"rendered":"<p>\u00bfQuieres conseguir tus objetivos en Internet? Entonces, necesitas saber qu\u00e9 es un microsite y si te conviene m\u00e1s utilizar esta herramienta, una landing page o una p\u00e1gina web (sitio web). \u00bfTe suena todo esto a chino? Puedes estar tranquilo, que para eso estamos nosotros aqu\u00ed.<\/p>\n\n<h2>\u00bfQu\u00e9 es un microsite? Definici\u00f3n<\/h2>\n<p>Un microsite (tambi\u00e9n llamado micrositio, minisite, microweb, hot site, promo-site o weblet) es una p\u00e1gina web de contenido muy espec\u00edfico. Por regla general, suelen tener un dominio y un dise\u00f1o diferentes de los del sitio web corporativo.<\/p>\n<p>La principal diferencia entre el microsite y la p\u00e1gina de aterrizaje (landing page) radica en la complejidad y, muchas veces, en la permanencia del mensaje. As\u00ed, el microsite trata un solo asunto y lo hace, generalmente, por tiempo limitado (p. ej.: campa\u00f1as de marketing).<\/p>\n<h3>5 razones para usar un microsite<\/h3>\n<ol>\n<li>Promocionar un producto o servicio espec\u00edfico (p. ej.: curso).<\/li>\n<li>Anunciar una promoci\u00f3n (p. ej.: sorteo).<\/li>\n<li>Informar sobre un evento.<\/li>\n<li>Incluir un juego o cualquier otro recurso de <a href=\"https:\/\/acumbamail.com\/glosario\/rich-media\/\" target=\"_blank\" rel=\"noopener\">Rich Media<\/a>.<\/li>\n<li>Alojar el blog corporativo.<\/li>\n<\/ol>\n<h3>\u00bfCu\u00e1les son sus ventajas?<\/h3>\n<ul>\n<li>Puedes romper con el dise\u00f1o y tono de la p\u00e1gina principal, siendo ideal para dirigirse a nichos muy espec\u00edficos.<\/li>\n<li>Al utilizar un mensaje \u00fanico y directo, mejora considerablemente la tasa de <a href=\"https:\/\/acumbamail.com\/glosario\/tasa-de-conversion\/\">conversi\u00f3n<\/a>.<\/li>\n<li>Te permite utilizar todo tipo de recursos multimedia que sobrecargar\u00edan la p\u00e1gina matriz.<\/li>\n<li>Es perfecto para monitorizar el <a href=\"https:\/\/acumbamail.com\/glosario\/roi\/\" target=\"_blank\" rel=\"noopener\">ROI<\/a> de una campa\u00f1a de marketing.<\/li>\n<\/ul>\n<h2>Diferencias entre microsite y landing page<\/h2>\n<ol>\n<li>El microsite generalmente incluye un enlace hacia la web matriz, mientras que la <a href=\"https:\/\/acumbamail.com\/blog\/landing-pages-guia\/\">landing page o p\u00e1gina de destino<\/a> se muestra independiente de ella.<\/li>\n<li>El microsite tiene una finalidad promocional, a diferencia de la landing page que va 100 % orientada a la acci\u00f3n (de ah\u00ed que siempre incluya una <a href=\"https:\/\/acumbamail.com\/glosario\/llamada-a-la-accion\/\" target=\"_blank\" rel=\"noopener\">CTA<\/a>).<\/li>\n<li>Los motivos para crear un microsite pueden ser diversos. La landing page, en cambio, siempre persigue convertir visitas en<a href=\"https:\/\/acumbamail.com\/glosario\/lead\/\" target=\"_blank\" rel=\"noopener\"> leads<\/a>.<\/li>\n<li>La duraci\u00f3n del microsite suele ser limitada, cosa que no necesariamente sucede cuando estamos ante una p\u00e1gina de aterrizaje.<\/li>\n<li>De mayor a menor complejidad tendr\u00edamos, por este orden: el sitio web, el microsite y la landing page. Esto se debe a que las p\u00e1ginas de aterrizaje suprimen las distracciones para optimizar la conversi\u00f3n.<\/li>\n<\/ol>\n<h2>Cu\u00e1ndo usar un microsite o una landing page<\/h2>\n<h3>Utiliza un microsite si&#8230;<\/h3>\n<ul>\n<li>Quieres realizar una campa\u00f1a de marketing por tiempo limitado.<\/li>\n<li>Quieres cambiar el tono general de tu sitio web para dirigirte a un tipo de cliente espec\u00edfico.<\/li>\n<li>La informaci\u00f3n es prioritaria a la conversi\u00f3n.<\/li>\n<li>La extensi\u00f3n del contenido ocupa entre una y tres p\u00e1ginas.<\/li>\n<\/ul>\n<h3>Utiliza una landing page si&#8230;<\/h3>\n<ul>\n<li>Tienes otros medios para atraer tr\u00e1fico distintos al posicionamiento org\u00e1nico (p. ej.: publicidad, <a href=\"https:\/\/acumbamail.com\/sms-marketing\/\">SMS<\/a> o <a href=\"https:\/\/acumbamail.com\/email-marketing\/\">campa\u00f1as de email marketing<\/a>).<\/li>\n<li>Quieres que tus visitantes hagan algo (p. ej.: captaci\u00f3n de datos para hacer <a href=\"https:\/\/acumbamail.com\/glosario\/sms-marketing\/\" target=\"_blank\" rel=\"noopener\">SMS marketing<\/a>, suscribirse a un <a href=\"https:\/\/acumbamail.com\/glosario\/newsletter\/\" target=\"_blank\" rel=\"noopener\">newsletter<\/a>, hacer clic, etc.).<\/li>\n<li>Lo que pretendes transmitir cabe en una sola p\u00e1gina.<\/li>\n<li>Quieres aprovechar para mejorar tu posicionamiento en Google, puesto que puedes usar <a href=\"https:\/\/acumbamail.com\/glosario\/metatag\/\">metaetiquetas<\/a> title y description para mejorar el SEO.<\/li>\n<li>La conversi\u00f3n es m\u00e1s importante que la informaci\u00f3n.<\/li>\n<\/ul>\n<p>En Acumbamail dispones de un <a href=\"https:\/\/acumbamail.com\/landing\/\" rel=\"nofollow\">editor de landing pages<\/a> muy intuitivo con el que podr\u00e1s soltar y arrastrar los elementos que quieras y crear una landing page en pocos minutos, sin necesidad de tener conocimiento de maquetaci\u00f3n o HTML. No obstante, si necesitaras ayuda, tambi\u00e9n puedes echarle un vistazo a <a href=\"https:\/\/acumbamail.com\/blog\/landing-pages-guia\/\">nuestra gu\u00eda completa de p\u00e1ginas de destino<\/a>.<\/p>\n<p>En definitiva, resulta f\u00e1cil comprender la diferencia entre microsite y landing page cuando tienes claros cu\u00e1les son tus objetivos. De hecho, ambas son herramientas muy eficaces si sabes utilizarlas cuando toca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQuieres conseguir tus objetivos en Internet? Entonces, necesitas saber qu\u00e9 es un microsite y si te conviene m\u00e1s utilizar esta herramienta, una landing page o una p\u00e1gina web (sitio web). \u00bfTe suena todo esto a chino? Puedes estar tranquilo, que para eso estamos nosotros aqu\u00ed. \u00bfQu\u00e9 es un microsite? Definici\u00f3n Un microsite (tambi\u00e9n llamado micrositio, [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":24253,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-17504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsite vs. landing page: conoce las diferencias<\/title>\n<meta name=\"description\" content=\"Te exponemos las diferencias entre un microsite y landing page y en qu\u00e9 situaciones te conviene utilizar cada una.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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