{"id":16926,"date":"2021-01-25T08:29:05","date_gmt":"2021-01-25T07:29:05","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=16926"},"modified":"2022-08-08T13:23:00","modified_gmt":"2022-08-08T11:23:00","slug":"carta-informativa-para-clientes","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/carta-informativa-para-clientes\/","title":{"rendered":"C\u00f3mo redactar una carta informativa para los clientes"},"content":{"rendered":"<p>La <strong>carta informativa a clientes<\/strong> es un documento que emplean con frecuencia las empresas y las instituciones p\u00fablicas, con el objetivo de trasladar datos que consideran que el p\u00fablico debe conocer: cambios relativos a la propia organizaci\u00f3n, nuevas aperturas, promociones, inicio de plazos, avisos, etc.<\/p>\n<p><strong>Es habitual que se trate de cartas p\u00fablicas con informaci\u00f3n gen\u00e9rica, <\/strong>pero conviene dotarla con cierto car\u00e1cter personal. Los detalles contenidos en ella se pueden compartir tambi\u00e9n a trav\u00e9s de la web o de las redes sociales, por ejemplo, si se trata de una promoci\u00f3n. Pero el email marketing tiene beneficios que no se deben dejar de aprovechar.<\/p>\n\n<h2>C\u00f3mo preparar una carta informativa para los clientes<\/h2>\n<p>La carta a clientes debe ser precisa y atractiva tanto en continente como en contenido. Hay que buscar un t\u00e9rmino medio entre la formalidad y la cercan\u00eda, lo que depender\u00e1 de la instituci\u00f3n o empresa emisora.<\/p>\n<p>En Acumbamail: <a href=\"https:\/\/acumbamail.com\/blog\/tipos-de-clientes-marketing\/\">tipos de clientes<\/a><\/p>\n<p>Te contamos c\u00f3mo prepararla para procurar que un m\u00e1ximo n\u00famero de clientes la lean:<\/p>\n<h3>El asunto<\/h3>\n<p>Funciona como <strong>titular de tu carta a clientes,<\/strong> y es m\u00e1s importante incluso que un texto de blog o en redes sociales porque ser\u00e1 lo \u00fanico que vea el cliente si no abre el email.<\/p>\n<p>\u00bfConsejos? Que sea simple y corto, claro y conciso, personal y llame a la acci\u00f3n (<em>\u201c\u00a1Reserva ya tu ejemplar!\u201d<\/em>). Tambi\u00e9n funcionan bien las listas y las preguntas, aunque lo normal en una carta meramente informativa es que se le d\u00e9 formalidad y resulte neutro.<\/p>\n<h3>El saludo<\/h3>\n<p>Hay f\u00f3rmulas est\u00e1ndar como \u201c<em>A todos\/as nuestros\/as estimados\/as clientes<\/em>\u201d o, directamente, \u201c<em>Estimado\/a cliente<\/em>\u201d. Sin embargo, consideramos que <strong><a href=\"https:\/\/acumbamail.com\/blog\/la-entrega-personalizada-email-marketing\/\">el saludo supone una oportunidad de mostrar cercan\u00eda y de personalizar la carta<\/a>.<\/strong> \u00bfQu\u00e9 tal algo m\u00e1s c\u00e1lido? Del tipo \u201c<em>Hola, Julio<\/em>\u201d. El\/la cliente sentir\u00e1 que la informaci\u00f3n va dirigida a \u00e9l\/ella y la interioriza m\u00e1s f\u00e1cilmente.<\/p>\n<h3>La informaci\u00f3n<\/h3>\n<p>Siempre aconsejamos brevedad y concisi\u00f3n, pero <a href=\"https:\/\/acumbamail.com\/blog\/tecnicas-de-copywriting\/\">se necesita creatividad<\/a> para hacer una carta atractiva que no tenga formato telegrama, ni resulte larga ni se quede corta.<\/p>\n<h3>El cierre<\/h3>\n<p>Trat\u00e1ndose de una carta informativa, <strong>se puede finalizar con un escueto \u201c<\/strong><strong><em>Atentamente<\/em><\/strong><strong>\u201d,<\/strong> aunque todo depender\u00e1 de aquello de lo que informes. Si es una promoci\u00f3n, ser\u00e1 mejor un bot\u00f3n con una <a href=\"https:\/\/acumbamail.com\/glosario\/llamada-a-la-accion\/\">llamada a la acci\u00f3n<\/a> del tipo \u201c<em>\u00a1Entra ya!<\/em>\u201d.<\/p>\n<p>Te puede interesar: <a href=\"https:\/\/acumbamail.com\/email-marketing\/\">ventajas del Email Marketing<\/a><\/p>\n<h2>C\u00f3mo enviar la carta informativa a los clientes<\/h2>\n<p><a href=\"https:\/\/acumbamail.com\/newsletter\/\" rel=\"nofollow\">Acumbamail<\/a> hace sencillo el env\u00edo de emails, as\u00ed que los pasos te pueden servir tambi\u00e9n para remitir una carta de disculpas a un cliente, una carta de agradecimiento, etc.<\/p>\n<h3>1. Reg\u00edstrate gratis<\/h3>\n<p>Si no lo has hecho ya, <a href=\"https:\/\/acumbamail.com\/register\/\" rel=\"nofollow\">ve a la p\u00e1gina principal y reg\u00edstrate<\/a>, completando el formulario y aceptando los t\u00e9rminos y condiciones.<\/p>\n<h3>2. Crea tu campa\u00f1a<\/h3>\n<p>Clica en \u201c<a href=\"https:\/\/acumbamail.com\/campaign\/\" rel=\"nofollow\">Campa\u00f1as<\/a>\u201d y en \u201cCrear y mandar campa\u00f1as\u201d en el men\u00fa superior, una vez est\u00e9s dentro de tu perfil en Acumbamail. Ya ver\u00e1s que es muy intuitivo crearla, pues se trata de rellenar los campos.<\/p>\n<p>Adem\u00e1s, hay <a href=\"https:\/\/acumbamail.com\/plantillas-email-marketing\/\"><strong>plantillas para el dise\u00f1o que te ser\u00e1n de utilidad<\/strong> <\/a>y con las que no necesitas saber de c\u00f3digo HTML. Simplemente selecciona, aunque tambi\u00e9n puedes importar una ya creada desde URL, pegando o subiendo el c\u00f3digo.<\/p>\n<p>Al elegir una plantilla predise\u00f1ada, se te desplegar\u00e1 la <strong>interfaz del editor,<\/strong> que es igual de sencilla e intuitiva que el resto de la plataforma. Puedes incluir texto, imagen, colores\u2026<\/p>\n<p>El \u00faltimo paso ser\u00e1 <strong>enviar o programa para m\u00e1s tarde,<\/strong> aunque antes puedes previsualizar o enviar una prueba.<\/p>\n<h3>3. Administra la lista de env\u00edos<\/h3>\n<p>Es conveniente que crees listas de suscriptores, para lo que puedes ir a \u201c<a href=\"https:\/\/acumbamail.com\/lists\/\" rel=\"nofollow\">Listas<\/a>\u201d y \u201cCrear listas de suscriptores\u201d en el men\u00fa principal. Rellena el formulario y haz clic en \u201cCrear\u201d, aunque tambi\u00e9n puedes importar suscriptores desde varias v\u00edas.<\/p>\n<h3>4. Gestiona tus estad\u00edsticas<\/h3>\n<p>Te aconsejamos seguir las <a href=\"https:\/\/soporte.acumbamail.com\/article\/93-consultar-e-interpretar-informes-de-las-campanas\" rel=\"nofollow\">estad\u00edsticas de tus env\u00edos para <\/a><strong>conocer la efectividad de la campa\u00f1a.<\/strong> Nuevamente, tendr\u00e1s que ir al men\u00fa principal y a \u201cInformes\u201d, desde donde podr\u00e1s descargar o proceder a an\u00e1lisis a trav\u00e9s de opciones como \u201cAvanzado\u201d o \u201cSeguimiento de URL\u201d.<\/p>\n<p>Enviar tu carta informativa a clientes es sencillo, pero es conveniente que sepas estructurar bien y utilices <a href=\"https:\/\/acumbamail.com\/blog\/mejores-herramientas-email-marketing\/\">herramientas de email marketing \u00fatiles para un env\u00edo efectivo<\/a>. S\u00edguenos para muchos m\u00e1s consejos sobre email marketing.<\/p>\n\n\n<p>\u00bfTodav\u00eda no est\u00e1s usando nuestra <a href=\"https:\/\/acumbamail.com\">plataforma de Email Marketing<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La carta informativa a clientes es un documento que emplean con frecuencia las empresas y las instituciones p\u00fablicas, con el objetivo de trasladar datos que consideran que el p\u00fablico debe conocer: cambios relativos a la propia organizaci\u00f3n, nuevas aperturas, promociones, inicio de plazos, avisos, etc. Es habitual que se trate de cartas p\u00fablicas con informaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":16925,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-16926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo redactar una carta informativa para clientes<\/title>\n<meta name=\"description\" content=\"Enviar tu carta informativa a clientes es sencillo, te explicamos c\u00f3mo hacerlo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acumbamail.com\/blog\/carta-informativa-para-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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