{"id":16532,"date":"2020-08-11T13:14:13","date_gmt":"2020-08-11T11:14:13","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=16532"},"modified":"2022-08-06T08:55:02","modified_gmt":"2022-08-06T06:55:02","slug":"tipos-de-cookies","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/tipos-de-cookies\/","title":{"rendered":"Cookies de Internet: qu\u00e9 son, para qu\u00e9 sirven y tipos"},"content":{"rendered":"

En los \u00faltimos a\u00f1os, cada vez que accedemos a una web aparece en nuestra pantalla un mensaje en el que se nos solicita aceptar o no las cookies de este sitio<\/strong>. Todo esto tiene su origen con la entrada en vigor en mayo del 2018 del nuevo Reglamento de Protecci\u00f3n de Datos Europeo (RGPD o GDPR)<\/a>.<\/strong> Pero, \u00bfsabemos en realidad cu\u00e1les son los tipos de cookies que existen y para qu\u00e9 sirven?<\/strong><\/p>\n

\"tipos<\/p>\n\n

Qu\u00e9 son las cookies y para qu\u00e9 sirven<\/strong><\/h2>\n

Las cookies pueden definirse como un peque\u00f1o archivo creado por un sitio web<\/strong> y que se almacena en el navegador del usuario con ciertos datos de este. \u00bfEl motivo? Identificar a un usuario despu\u00e9s de su interacci\u00f3n con una p\u00e1gina web para que, en sucesivas veces que entre, se le pueda ofrecer un contenido m\u00e1s apropiado a lo que busca y sus h\u00e1bitos de navegaci\u00f3n<\/strong>.<\/p>\n

Esta es la funci\u00f3n principal de las cookies. Sin embargo, hay otra serie de elementos que nos pueden ayudar para conocer con m\u00e1s detalle para qu\u00e9 sirven las cookies.<\/p>\n

Precisamente, pueden ayudar a diferenciar usuarios y a mejorar la experiencia de los mismos<\/strong>. Adem\u00e1s, los diferentes tipos de cookies recopilan informaci\u00f3n estad\u00edstica y almacenan los datos de los usuarios para conocerlos mejor. Algo que, como propietarios de un sitio web, nos puede venir muy bien para conocer el tipo de audiencia que visita nuestra p\u00e1gina, por qu\u00e9 lo hace y cu\u00e1l es su experiencia. Las cookies tambi\u00e9n nos permitir\u00e1n realizar acciones de remarketing o retargeting<\/a>.<\/p>\n

Tipos de cookies que podemos encontrar<\/h2>\n

En l\u00edneas generales, los tipos de cookies se distinguen en funci\u00f3n de dos baremos diferentes: por su duraci\u00f3n y gesti\u00f3n de las mismas.<\/p>\n

Cookies seg\u00fan duraci\u00f3n<\/strong><\/h3>\n

Las cookies seg\u00fan duraci\u00f3n se dividen en dos:<\/p>\n

    \n
  • Cookies temporales: <\/strong>se almacenan a corto plazo hasta el punto de eliminarse cuando el usuario cierra el navegador.<\/li>\n
  • Cookies persistentes:<\/strong> a diferencia de las anteriores, estas cookies son las m\u00e1s habituales en las p\u00e1ginas web y permanecen almacenadas hasta que el usuario decide eliminarlas del navegador.<\/li>\n<\/ul>\n

    Cookies seg\u00fan gesti\u00f3n<\/strong><\/h3>\n

    En este tipo de cookies tambi\u00e9n se distinguen dos variantes diferentes:<\/p>\n

      \n
    • Cookies propias:<\/strong> las cookies que crea el sitio web al que accedemos (en la actualidad, cada vez que entramos en una web nos aparece el mensaje de si queremos aceptar o no las cookies).<\/li>\n
    • Cookies de terceros:<\/strong> estas cookies tambi\u00e9n se hallan en la web que visitamos, pero no pertenecen a la misma sino a alg\u00fan tipo de publicidad que disponga en el interior.<\/li>\n<\/ul>\n

      Las cookies t\u00e9cnicas o necesarias<\/strong><\/h3>\n

      Podr\u00edamos citar un tercer tipo de cookies y que englobamos bajo el nombre de cookies t\u00e9cnicas o necesarias. Estas cookies son aquellas que no podemos desactivar en la configuraci\u00f3n de la web, ya que su funci\u00f3n es la de optimizar el funcionamiento de la p\u00e1gina propiamente dicha.<\/p>\n

      En definitiva, hay varios tipos de cookies<\/strong> que debemos conocer antes de acceder a una p\u00e1gina web. Si deseas activar cookies, debes saber que tendr\u00e1s menos privacidad a la hora de navegar por internet. De cada uno depende si queremos o no que esas cookies nos sigan mostrando informaci\u00f3n sobre nuestras b\u00fasquedas en internet.<\/p>\n","protected":false},"excerpt":{"rendered":"

      En los \u00faltimos a\u00f1os, cada vez que accedemos a una web aparece en nuestra pantalla un mensaje en el que se nos solicita aceptar o no las cookies de este sitio. Todo esto tiene su origen con la entrada en vigor en mayo del 2018 del nuevo Reglamento de Protecci\u00f3n de Datos Europeo (RGPD o […]<\/p>\n","protected":false},"author":22,"featured_media":16579,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-16532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"\nCookies de Internet: qu\u00e9 son, para qu\u00e9 sirven y tipos<\/title>\n<meta name=\"description\" content=\"En este art\u00edculo del blog de Acumbamail te contamos qu\u00e9 son las cookies, para qu\u00e9 sirven y los tipos que existen seg\u00fan su finalidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acumbamail.com\/blog\/tipos-de-cookies\/\" \/>\n<meta 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