{"id":16433,"date":"2020-07-06T13:20:18","date_gmt":"2020-07-06T11:20:18","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=16433"},"modified":"2022-08-07T10:45:57","modified_gmt":"2022-08-07T08:45:57","slug":"tecnicas-persuasion-marketing-digital","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/tecnicas-persuasion-marketing-digital\/","title":{"rendered":"T\u00e9cnicas de persuasi\u00f3n para emplear en marketing digital"},"content":{"rendered":"

El consumidor que desea adquirir un producto o servicio tiene a su disposici\u00f3n en el mercado una amplia variedad de ellos. Conseguir convencerle de que debe elegir lo que t\u00fa le ofreces no es una tarea sencilla, pero para ello tenemos las t\u00e9cnicas de persuasi\u00f3n,<\/strong> que se usan desde hace d\u00e9cadas en el sector comercial y ahora tambi\u00e9n en el marketing online.<\/p>\n\n

Cu\u00e1l es el objetivo de las t\u00e9cnicas de persuasi\u00f3n<\/h2>\n

Una web debe estar bien posicionada para atraer visitantes, pero es posible que tu p\u00e1gina ya tenga un buen volumen de p\u00fablico y las conversiones no vayan en consonancia.<\/strong> Si te ocurre esto, es que est\u00e1s fallando a la hora de convencer.<\/p>\n

La soluci\u00f3n pasa por la comunicaci\u00f3n persuasiva.<\/strong> Es decir, crear textos que generen en el lector la sensaci\u00f3n de que realmente necesita aquello que t\u00fa le quieres vender <\/strong>y que adem\u00e1s la opci\u00f3n que le est\u00e1s ofreciendo es la mejor que va a poder encontrar.<\/p>\n

La comunicaci\u00f3n es la base de las ventas, aunque sean ventas a distancia y no haya una relaci\u00f3n directa entre vendedor y comprador. De ah\u00ed que las t\u00e9cnicas de persuasi\u00f3n sean tan importantes, ya que son las que van a conseguir que una visita pase a ser una conversi\u00f3n.<\/p>\n

Adem\u00e1s, ten en cuenta que este tipo de t\u00e9cnicas no solo deber\u00edas usarlas en tu web, tambi\u00e9n en otros medios de comunicaci\u00f3n como tus redes sociales y en el email marketing.<\/p>\n

Tipos de t\u00e9cnicas de persuasi\u00f3n para el marketing online<\/h2>\n

Escribe para tu p\u00fablico<\/h3>\n

A la hora de crear contenido no pienses en ti, piensa en lo que realmente quiere tu p\u00fablico. Esta es la clave de la publicidad persuasiva, dale al visitante justo lo que espera recibir. <\/strong>Pero para poder hacer esto es esencial que conozcas a la perfecci\u00f3n el tipo de perfil al que te est\u00e1s dirigiendo.<\/p>\n

T\u00e9cnica de la urgencia<\/h3>\n

Saber que el acceso a un producto o servicio est\u00e1 limitado tiene un poder de persuasi\u00f3n que pocas t\u00e9cnicas pueden igualar. Si el consumidor sabe que tiene poco tiempo para comprar o que las unidades puestas a la venta son limitadas, nace en \u00e9l una sensaci\u00f3n de urgencia que le hace avanzar m\u00e1s r\u00e1pidamente por el embudo de ventas.<\/strong><\/p>\n

T\u00e9cnica del compromiso<\/h3>\n

Es f\u00e1cil encontrar en la publicidad persuasiva ejemplos de vendedores que prometen demasiadas cosas y luego no las cumplen<\/strong>. Comprometerte es una buena forma de ganarte la confianza de los posibles clientes, pero hay que ser coherente con el compromiso adquirido.<\/p>\n

Por ejemplo, no te comprometas a enviar un pedido en 24 horas si sabes que no tienes medios para hacerlo. Lo \u00fanico que conseguir\u00e1s en este caso ser\u00e1n cr\u00edticas que afectar\u00e1n a la reputaci\u00f3n de tu negocio.<\/p>\n

Los consumidores aprecian mucho el compromiso, pero valoran mucho m\u00e1s la sinceridad y la honestidad.<\/p>\n

T\u00e9cnica de la autoridad<\/h3>\n

Una de las f\u00f3rmulas de marketing que mejor funcionan en la actualidad es la de convertirse en un referente en un determinado tema.<\/strong> Si a trav\u00e9s de medios como tu web, tu newsletter y tus redes sociales le has demostrado a tu p\u00fablico que eres un experto en X tema, tu poder de persuasi\u00f3n ser\u00e1 mucho mayor. De hecho, esto es justamente lo que hacen los influencers.<\/p>\n

Conclusiones<\/h2>\n

Existen muchas t\u00e9cnicas de persuasi\u00f3n muy diferentes entre s\u00ed, pero todas ellas te pueden ayudar a conseguir aumentar las conversiones en tu web<\/strong>. Lo importante es que las apliques bien y utilices el m\u00e9todo de ensayo y error para ver cu\u00e1l es la que mejor funciona con tu p\u00fablico.<\/p>\n","protected":false},"excerpt":{"rendered":"

El consumidor que desea adquirir un producto o servicio tiene a su disposici\u00f3n en el mercado una amplia variedad de ellos. Conseguir convencerle de que debe elegir lo que t\u00fa le ofreces no es una tarea sencilla, pero para ello tenemos las t\u00e9cnicas de persuasi\u00f3n, que se usan desde hace d\u00e9cadas en el sector comercial […]<\/p>\n","protected":false},"author":22,"featured_media":16432,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-16433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"yoast_head":"\nT\u00e9cnicas de persuasi\u00f3n para emplear en marketing digital<\/title>\n<meta name=\"description\" content=\"El objetivo del marketing es convencer a los usuarios de que escojan tu producto o servicio. 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