{"id":16411,"date":"2020-07-01T09:21:14","date_gmt":"2020-07-01T07:21:14","guid":{"rendered":"https:\/\/blog.acumbamail.com\/?p=16411"},"modified":"2022-08-07T17:12:43","modified_gmt":"2022-08-07T15:12:43","slug":"header-email","status":"publish","type":"post","link":"https:\/\/acumbamail.com\/blog\/header-email\/","title":{"rendered":"Header del email: qu\u00e9 es, c\u00f3mo escribirlo y c\u00f3mo optimizarlo"},"content":{"rendered":"

El correo electr\u00f3nico es un parte fundamental de la comunicaci\u00f3n tanto para particulares como para empresas<\/strong>. Las numerosas ventajas del email lo han convertido en un canal muy utilizado para realizar acciones cotidianas de comunicaci\u00f3n como el env\u00edo de curriculums y solicitudes, la recepci\u00f3n de comunicados de administraciones p\u00fablicas o el env\u00edo de newsletter y correos comerciales.<\/p>\n

Sin embargo, mucho no prestan la debida atenci\u00f3n a la estructura que debe tener un email <\/strong>para ser eficiente en su labor de comunicar. El email se encuentra dividido principalmente en dos partes, el cuerpo <\/strong>donde est\u00e1 el contenido del mensaje y el header<\/strong>, parte donde se encuentra informaci\u00f3n importante sobre los correos electr\u00f3nicos y que es de vital importancia para el email marketing<\/a>.<\/p>\n

En este art\u00edculo hablaremos de las partes de un correo electr\u00f3nico centr\u00e1ndonos en el header.<\/p>\n\n

\u00bfQu\u00e9 es el header de un email? Definici\u00f3n<\/h2>\n

El header o encabezado es una de las partes de un email que contiene informaci\u00f3n sobre las direcciones de correo electr\u00f3nico de emisor y receptores, la fecha de env\u00edo o el asunto del email<\/a>, entre otras.<\/strong><\/p>\n

Este apartado del email se encuentra en la parte superior del mensaje <\/strong>y tanto el emisor como el receptor pueden acceder a su contenido.<\/p>\n

Partes de un email<\/h2>\n

Las distintas partes que componen un email son:<\/p>\n

    \n
  • Header<\/strong>. Como ya hemos visto, es la parte superior del correo donde se encuentra informaci\u00f3n importante sobre el emisor, el receptor, adem\u00e1s de la fecha y del asunto del mensaje.<\/li>\n
  • Cuerpo<\/strong>. Es la parte principal del mensaje donde se incluye todo el contenido del mismo, y puede incluir texto, texto enriquecido, fotos y enlaces.<\/li>\n
  • Envelope<\/strong>. Son una serie de par\u00e1metros que se generan despu\u00e9s de enviar el mensaje y que desaparecen antes de ser recibido. Este envelope o sobre incluye informaci\u00f3n necesaria para la comunicaci\u00f3n entre el programa que env\u00eda el correo y el servidor saliente.<\/li>\n<\/ul>\n

    C\u00f3mo escribir el header<\/h2>\n

    Es importante prestar especial atenci\u00f3n al header de un correo, ya que puede tener consecuencias negativas para el email marketing, como la inclusi\u00f3n del mensaje de forma autom\u00e1tica en la carpeta de spam <\/strong>del receptor.<\/p>\n

    En este sentido, hay que configurar correctamente<\/strong> el dominio de correo y verificar la legitimidad <\/strong>del mensaje para que los proveedores de internet puedan identificarlos de manera correcta y evitar problemas de entrega.<\/p>\n

    Qu\u00e9 informaci\u00f3n debe contener el encabezado de un email<\/h2>\n

    La informaci\u00f3n que deben contener los encabezados de los emails son:<\/p>\n

      \n
    • From<\/strong>: direcci\u00f3n del emisor del mensaje.<\/li>\n
    • Subject<\/strong>: denominado asunto, es el \u201ct\u00edtulo\u201d del mensaje de correo.<\/li>\n
    • Date<\/strong>: fecha y hora en la que se realiz\u00f3 el env\u00edo.<\/li>\n
    • To<\/strong>: direcci\u00f3n del destinatario del email.<\/li>\n
    • Return-Path<\/strong>: la cuenta que se utilizar\u00e1 para devolver el mensaje (cuando el receptor le da al bot\u00f3n responder).<\/li>\n
    • Delivery date<\/strong>: fecha y hora en la que recibe el mensaje el receptor.<\/li>\n
    • Received<\/strong>: servidores y ordenadores por los que ha pasado el email antes de llegar al destino.<\/li>\n
    • Message-id<\/strong>: n\u00famero generado autom\u00e1ticamente al generar un nuevo correo y que lo identifica.<\/li>\n<\/ul>\n

      Como puedes ver, el header es una parte del correo electr\u00f3nico que incluye informaci\u00f3n de gran inter\u00e9s sobre el mismo. Los datos del header son esenciales para que pueda realizarse la comunicaci\u00f3n entre gestores de correo o dentro de uno mismo, y es de gran relevancia tanto para quien env\u00eda el email como para quien lo recibe.<\/p>\n","protected":false},"excerpt":{"rendered":"

      El correo electr\u00f3nico es un parte fundamental de la comunicaci\u00f3n tanto para particulares como para empresas. Las numerosas ventajas del email lo han convertido en un canal muy utilizado para realizar acciones cotidianas de comunicaci\u00f3n como el env\u00edo de curriculums y solicitudes, la recepci\u00f3n de comunicados de administraciones p\u00fablicas o el env\u00edo de newsletter y […]<\/p>\n","protected":false},"author":22,"featured_media":16410,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1633],"tags":[],"class_list":["post-16411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-primeros-pasos"],"yoast_head":"\nHeader del email: qu\u00e9 es, c\u00f3mo escribirlo y c\u00f3mo optimizarlo<\/title>\n<meta name=\"description\" content=\"El header del email es un elemento importante al que hay que prestar la debida atenci\u00f3n. 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